ABOUT APPLY DIGITAL
Apply Digital is a global digital transformation partner for change agents. Leveraging expertise that spans Business Transformation Strategy, Product Design & Development, Commerce, Platform Engineering, Data Intelligence, Marketing Services, Change Management, and beyond, we enable our clients to modernize their organizations and deliver meaningful impact to their business and customers.
Our 750+ team members have helped transform global companies like Kraft Heinz, NFL, Moderna, Lululemon, Dropbox, Atlassian, A+E Networks, and The Very Group.
Apply Digital was founded in 2016 in Vancouver, Canada. In the past nine years, we have grown to nine cities across North America, South America, the UK, and Europe.
At Apply Digital, we believe in the “One Team” approach, where we operate within a ‘pod’ structure. Each pod brings together senior leadership, subject matter experts, and cross-functional skill sets, all working within a common tech and delivery framework. This structure is underpinned by well-oiled scrum and sprint cadences, keeping teams in step to release often and retrospectives to ensure we progress toward the desired outcomes.
Wherever we work in the world, we envision Apply Digital as a safe, empowered, respectful and fun community for people, every single day. Together, we work to embody our SHAPE (smart, humble, active, positive, and excellent) values and make Apply Digital a space for our team to connect, grow, and support each other to make a difference.
Visit our Careers page to learn how we can unlock your potential.
Location: Apply Digital is a hybrid/remote-friendly organization, and is actively recruiting candidates from India and Latin America for this role. Candidates must be able to work according to the Eastern Timezone (ET). Those located in Santiago, Chile, or the Delhi/National Capital Region (NCR) are offered the flexibility to work either from our offices or remotely.
THE ROLE:
Apply Digital is looking for a Senior ABM (Account-Based Marketing) Campaign Specialist to drive and execute a comprehensive account-based marketing (ABM) and digital advertising strategy.
This role will focus on high-intent programs, one-to-few and one-to-one ABM campaigns, and launching targeted, personalized ad campaigns to increase engagement and revenue growth. You will work closely with Marketing, Business Development, and Partner teams to ensure these initiatives are impactful, scalable, and aligned with company goals.
The ideal candidate is passionate about understanding the buyer journey at each stage of the funnel, can translate messaging frameworks into ad campaigns that convert, and thrives in a collaborative environment. You recognize the importance of integrated campaign execution and can think strategically while effectively managing operational details.
RESPONSIBILITIES:
ABM Strategy & Execution
- Develop and execute multi-channel ABM strategies to engage and expand key accounts.
- Own end-to-end ABM campaigns, including account selection, content development, campaign execution, and performance analysis.
- Leverage data-driven insights to refine targeting, optimize campaigns, and improve ROI.
Campaign & Ad Management
- Launch and optimize ABM and paid ad campaigns across Rollworks, 6sense, Google Display, and LinkedIn Ads.
- Continuously test and refine messaging, audience segmentation, and creative assets to maximize engagement.
Collaboration & Stakeholder Alignment
- Partner with Business Development leadership to ensure ABM initiatives align with pipeline and revenue goals.
- Work with content, design, and marketing teams to create compelling messaging and assets tailored to ICPs and key accounts.
Technology & Performance Optimization
- Leverage ABM and MarTech tools (e.g., Rollworks, 6sense, HubSpot, Salesforce) to manage account insights and track campaign impact.
- Analyze campaign performance metrics, identify trends, and implement optimizations.
- Report on ABM program effectiveness, including engagement metrics, pipeline influence, and revenue contribution.
REQUIREMENTS
- 7+ years of experience in ABM and LinkedIn Ads, focusing on high-intent campaigns that drive ROI and engagement.
- Must have excellent verbal and written English communication skills.
- Proven experience in B2B marketing with a strong understanding of the enterprise sales cycle.
- Proven expertise in ABM and display ad strategies, with a track record of executing successful campaigns.
- Proficiency in ABM and digital advertising platforms (e.g., Demandbase, 6sense, Rollworks, Google Display Ads, LinkedIn Ads).
- Strong project management skills, with the ability to handle multiple initiatives in a fast-paced environment.
- A data-driven mindset with exceptional analytical skills to translate insights into strategic actions.
- Excellent collaboration and communication skills, including comfort presenting to senior leadership.
- Ability to prioritize, multitask, and meet deadlines independently and as part of a team.
- Familiarity with cookie consent compliance best practices (GDPR).
#LI-SE1 #Remote #Promoted
LIFE AT APPLY DIGITAL
At Apply Digital, people are at the core of everything we do. We value your time, safety, and health, and strive to build a work community that can help you thrive and grow. Here are a few benefits we offer to support you:
Location: Apply Digital is a hybrid friendly organization with remote options available if needed. The preferred candidate should be based in (or within a location commutable to) Delhi/NCR, with the ability to overlap with the US/NA times zones when required.
Comprehensive Benefits: benefit from private healthcare coverage, contributions to your Provident fund, and a gratuity bonus after five years of service.
Vacation policy: work-life balance is key to our team’s success, so we offer flexible personal time offer (PTO); allowing ample time away from work to promote overall well-being.
Great projects: broaden your skills on a range of engaging projects with international brands that have a global impact.
An inclusive and safe environment: we’re truly committed to building a culture where you are celebrated and everyone feels welcome and safe.
Learning opportunities: we offer generous training budgets, including partner tech certifications, custom learning plans, workshops, mentorship, and peer support.
Apply Digital is committed to building a culture where differences are celebrated, and everyone feels welcome. That’s why we value equal opportunity and nurture an inclusive workplace where our individual differences are recognized and valued.
For more information, visit our website’s Diversity, Equity, and Inclusion (DEI) page. If you have special needs or accommodations at this stage of the recruitment process, please inform us as soon as possible by emailing us at [email protected].
