Senior Analyst, Audience Activation (French Services) (Telework/Hybrid)

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Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance. 
 
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

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Why Join CBC/Radio-Canada

Digital is a key part of our present and our future. CBC/Radio-Canada’s strategy is focused on becoming the first organization to provide a digital platform that delivers unique content and experiences for our audiences, by telling stories that reflect who they are.

This is a hybrid position with a mix of in-office and remote work. Work arrangements will be discussed with hiring managers per departmental guidelines.

Your Role

The Senior Analyst acts as a key partner to stakeholders, building trust and supporting their audience and data-analysis needs in order to drive more data-informed decisions. This role involves not only technical and analytical expertise, but also relationship management and tactical support skills, with the aim of creating a direct impact on the performance of various initiatives.

Key Responsibilities

• Conduct analysis and make relevant audience recommendations to assist stakeholders in meeting their tactical activation needs.
• Develop and maintain automated dashboards (Power BI, Looker Studio, Databricks) to enable self-service access to data, KPIs and analytical insights.
• Produce ad performance reports and analyses based on ad server and platform data to help marketing teams optimize campaigns and drive decision-making.
• Create and maintain audiences in the data management platform (CDP) and data clean rooms.
• Work with marketing, product and revenue teams to use and optimize audience data.
• Assist with marketing planning based on audience insights.
• Contribute to the design and testing of innovative AI-driven solutions to enhance customization, automation and audience activation.
• Work with the Big Data team on data ingest and standardization initiatives and with the development teams on data gathering.
• Present your analysis and recommendations to a varied audience that may include product managers, strategists, marketing/communications managers and sales reps.
• Build and maintain long-term trust with stakeholders by being constantly attentive to their needs and providing them with tailored solutions.
• Produce ad hoc documentation to support teams (reports, presentations, Confluence documentation, etc.).
• Monitor changes in the data source structure that could impact our data gathering.
• Ensuring strict adherence to privacy laws and policies.

What You Bring

• Three or more years’ experience in a similar role.
• Graduate degree in a relevant field (business intelligence, economics, IT, e-commerce, etc.).
• Proficiency with performance measurement and analysis tools (Google Analytics and Adobe Analytics an asset).
• Proficient knowledge of programming languages associated with data analysis, ideally SQL or Python.
• Experience working in a cloud environment; knowledge of Databricks an asset.
• Advanced proficiency in Power BI and Looker Studio, specifically in designing, visualizing and presenting data through intuitive dashboards tailored to stakeholder needs.
• Strong proficiency with data management platforms (DMP/CDP) and their APIs; knowledge of BlueConic an asset.
• Strong knowledge of relationship marketing and engagement tools (newsletters and push notifications).
• Knowledge of advertising platforms (Google Ad Manager, Meta, etc.).
• Strong familiarity with the marketing industry and Canadian media.
• Strong ability to work well in a team environment and collaborate with a variety of partners.
• Keen interest in digital and emerging technologies.
• Familiarity with CBC/Radio-Canada platforms and content an asset.
• Bilingualism (English/French) required.

Please note this is a 12-month contract position, renewable annually. This regular position is not a consulting assignment but a long-term opportunity with competitive CBC/Radio-Canada employee benefits.

Candidates may be subject to skills and knowledge testing.
 

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

As part of our recruitment process, candidates who advance to the next

step will be asked to complete a background check. This includes:  

• A mandatory Criminal record check. 

• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to [email protected].
 
You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

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