Senior Associate, Advertising Strategy (SEO & Digital Engagement)

161 Bay Street (93021), Canada, Toronto,Toronto, Ontario,
Senior Associate, Advertising Strategy (SEO & Digital Engagement)
About Capital One Canada
For over 20 years, we've been on a mission to change banking for good and build relationships by making credit accessible, simple, intuitive and rewarding. We want to help Canadians succeed with credit, because we believe in people - in our customers, in our associates, and in talent like you!
About the Role
Capital One is seeking a Senior Associate, Advertising Strategy to join our Marketing team. This role will strengthen our brand's digital presence by optimizing how we show up across search, social, and online review platforms. This position will connect Marketing, Content, Web, and external agency partners to ensure Capital One Canada is discoverable, trusted and engaging where our customers explore, connect, and share experiences online. This is a unique opportunity to play a role in evolving our approach to search and engagement, as we look to stay ahead of shifts in technology and evolving consumer behaviour.
Your Responsibilities:

• Lead day-to-day partnership with our external SEO agency to guide strategy, prioritize initiatives, and ensure efforts align with marketing and business objectives
• Partner with internal Marketing, Content, Web and Analytics teams to implement SEO recommendations, improve site performance, and maintain brand consistency across digital touchpoints
• Lead day-to-day partnership with our social media engagement agency and digital management platform partners to ensure proactive monitoring and engagement across social channels, update brand and product response banks (non-servicing), implement keyword strategy and monitoring on our blog, and surface insights to relevant teams
• Oversee our presence on relevant third party review platforms (e.g., Trustpilot), coordinating responses to product and brand-related feedback, and identifying insights to enhance brand trust
• Monitor performance and share actionable insights across SEO, social media and review sites to identify trends, support optimization, and inform marketing strategies
• Maintain centralized oversight of social media processes, partner with risk and compliance teams to ensure data privacy and Enterprise social media standards are met
• Stay informed of emerging AI search trends and evolving online behaviours to keep the brand positioned for the future of discovery

Basic Qualifications:

• 3+ years of experience in marketing and/or SEO
• 1+ years managing external agencies or vendors, ideally within SEO, social or digital communications

Preferred Qualications:

• Experience leading organic search strategy, including site optimization, keyword strategy, and emerging search trends (e.g., AI-powered search)
• Proficient in SEO tools such as SEMrush, Google Search Console and Google Analytics
• Experience collaborating with cross-functional partners such as digital, analytics, and content teams to execute projects effectively
• Familiarity with social media management and content platforms (e.g., Sprinklr, UberFlip/Pathfactory), and experience interpreting engagement data to inform strategy
• Detail-oriented and process-driven with experience managing access, workflows, and governance on social and digital platforms.
• Customer-focused with experience representing brands online and evolving communication to align with their ever evolving needs
• Experience self-directing and being able to manage end-to-end campaign workstreams, including strategy, delivery and reporting
• Confidence to ask hard questions and push into uncharted territories - and not defaulting to the status quo before exploring new paths and quantifying risk / reward
• Excellent verbal and written communication skills
• French language an asset

Working at Capital One
Enjoy a hybrid work environment, with 3 days in the office. Build a comfortable workspace with our one-time, Work From Home allowance and enjoy our head office located conveniently across the street from Union Station.
Live well-physically, financially and emotionally. Receive support for you and those who are most important to you, with full coverage for spouses, domestic partners, and dependents. With up to $3000 in mental health coverage and up to $5000 in tuition subsidies per year-and much more-you'll discover that Capital One is committed to helping you live your best life.
We may use your information for automated decision making. We may, for certain purposes, render a decision based exclusively on automated processing of your personal information as a part of the candidate screening process.
Capital One Canada is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants and will meet the needs of those requiring reasonable accommodations.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to [email protected]
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).