Senior Associate, Advertising Strategy

161 Bay Street (93021), Canada, Toronto,Toronto, Ontario,
Senior Associate, Advertising Strategy
About Capital One Canada
For over 20 years, we've been on a mission to change banking for good and build relationships by making credit accessible, simple, intuitive and rewarding. We want to help Canadians succeed with credit, because we believe in people - in our customers, in our associates, and in talent like you!
About the Role
Capital One is seeking a Senior Associate, Advertising Strategy to join our Marketing team and lead performance-driven, creative campaigns. In this role, you'll shape how we test and optimize creative primarily in acquisition ad channels (display, remarketing, etc.). You'll focus on removing friction in how we produce, scale and learn from creative by leveraging data, tools, and automation to drive more effective and efficient campaigns. You'll play a key role in ensuring our ads are audience-informed, built for conversion, and future-ready.
The ideal candidate will have proven experience planning and managing campaigns across the funnel, measuring and optimizing creative performance to drive business growth.
Responsibilties:

• Lead test and learn creative strategies for conversion, retargeting, and action-driving ad content
• Support creative development by ensuring ads are insights-driven, conversion-oriented, and channel-optimized
• Collaborate with creative, performance, product and brand marketing teams to ensure cohesiveness and full-funnel engagement
• Identify and evaluate emerging tech tools to enhance creative development and delivery
• Build and manage an evolving ad tech roadmap that supports scale and efficiency across the funnel
• Partner with performance media and data teams to measure content impact, optimizations, and deliver learnings to the wider org

Basic Qualifications:

• Bachelor's Degree in advertising, marketing, business or a like field
• 3+ years of experience in a creative / performance marketing or agency role
• 2+ years of experience analyzing and evaluating campaign performance
• Proven experience in some or all of the following: full funnel marketing, performance marketing, marketing planning, creative development, campaign measurement

Preferred Qualifications:

• 5+ years of experience in Display Marketing
• DV360 and CM360 certified
• Experience developing and executing initiatives in-platform directly (Meta, Reddit, etc)
• Experience using SQL
• Experience self-directing and being able to manage end-to-end campaign workstreams, including strategy, delivery and reporting
• Confidence to ask hard questions and push into uncharted territories - and not defaulting to the status quo before exploring new paths and quantifying risk / reward
• Strong ability to drive right and left brain smarts - you value creativity but you can also think strategically to action insights
• Experience "living the values" of customer-centric marketing ie. putting consumer insights at the heart of campaign development and brand strategy work
• Excellent verbal and written communication skills

Working at Capital One
Enjoy a hybrid work environment, with 3 days in the office. Build a comfortable workspace with our one-time, Work From Home allowance and enjoy our head office located conveniently across the street from Union Station.
Live well-physically, financially and emotionally. Receive support for you and those who are most important to you, with full coverage for spouses, domestic partners, and dependents. With up to $3000 in mental health coverage and up to $5000 in tuition subsidies per year-and much more-you'll discover that Capital One is committed to helping you live your best life.
We may use your information for automated decision making. We may, for certain purposes, render a decision based exclusively on automated processing of your personal information as a part of the candidate screening process.
Capital One Canada is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants and will meet the needs of those requiring reasonable accommodations.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to [email protected]
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).