Senior Associate, Brand Marketing

161 Bay Street (93021), Canada, Toronto,Toronto, Ontario,
Senior Associate, Brand Marketing
About Capital One Canada
For over 20 years, we've been on a mission to change banking for good and build relationships by making credit accessible, simple, intuitive and rewarding. We want to help Canadians succeed with credit, because we believe in people - in our customers, in our associates, and in talent like you!
Yes, we're a credit card company, but we're more than that too. With your help, we'll build the next generation of banking in Canada based on customer-focused values, compelling products and great engineering. Our Strategy & Analytics Roles are like management consulting, but better. From day one, you'll have the opportunity to work on solving complex problems, using data-driven decision making to enhance the overall business strategy, while still maintaining work/life balance.
About the Role
Capital One is seeking a Senior Associate, Brand Marketing to join our Brand team to support our mass brand campaigns and initiatives. In this role, you will have the opportunity to collaborate on strategies that drive awareness & consideration, helping unlock brand as a growth driver for our business. You'll work with innovative partners like our advertising, media and public relations agencies, while also being part of a cross functional marketing team that is results driven and focused on constant learning and skill development. The ideal candidate should have experience in the Paid Media space, for example, working with DV360, CM360, Google Ads, Meta, etc. and will stay in-tune with industry updates and best practices.
Your Responsibilities

• Own the development and execution of campaign strategy and in platform activation ensuring that it supports our long-term brand goals
• Manage external media agency and platform partners to ensure that our work is delivered on strategy, on-time and on-budget
• Develop learning and testing agendas within campaign execution to ensure that we are constantly garnering insights to improve our work
• Carry out campaign management tasks including: ongoing optimization, trafficking, budget control and forecasting
• Monitor Paid Media Marketing trends and generate insights to identify opportunities for campaign improvement and optimization
• Analyze, interpret, and share campaign results, disseminate learnings, identify opportunities, and propose recommendations to improve future campaign performance
• Partner with cross functional teams to ensure that we are both sharing and capturing new learnings as a way to strengthen our work

Basic Qualifications

• Bachelors' degree
• At least 3 years of experience in Display marketing.
• At least 2 years of experience analyzing and evaluating campaign performance
• "Self-starter", strong organizational skills, ownership mentality, ability to prioritize workloads, and fast learner of new digital marketing specific technology tools
• Solid understanding of performance marketing, conversions, and online customer acquisition
• Ability to work with high-performing team mates, as well as partners across the enterprise

Preferred Qualifications

• At least 5 years of experience in Display Marketing marketing with responsibilities overseeing high volume and multi-million dollar media budgets
• DV360 and CM360 certified
• Experience in other channels including: Direct Deals and DOOH
• Experience in project management
• Experience using SQL

Working at Capital One.
Enjoy a hybrid work environment, with 3 days in the office per week. Build a comfortable workspace with our one-time, Work From Home allowance and enjoy our head office located conveniently across the street from Union Station.
Live well-physically, financially and emotionally. Receive support for you and those who are most important to you, with full coverage for spouses, domestic partners, and dependents. With up to $3000 in mental health coverage and up to $5000 in tuition subsidies per year-and much more-you'll discover that Capital One is committed to helping you live your best life.
We may use your information for automated decision making. We may, for certain purposes, render a decision based exclusively on automated processing of your personal information as a part of the candidate screening process.
Capital One Canada is an equal opportunity employer committed to fostering a diverse and inclusive work environment. We consider all qualified applicants and will meet the needs of those requiring reasonable accommodations.
If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation, please contact Capital One Recruiting at 1-800-304-9102 or via email at [email protected] . All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
For technical support or questions about Capital One's recruiting process, please send an email to [email protected]
Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.
Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).