Senior Communications and Marketing Specialist, News Marketing (Hybrid/Telework)

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Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance. 
 
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

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This role is a hybrid work arrangement. Work schedule to be discussed with the Hiring Manager according to the guidelines defined by the department.

We are recruiting for two vacancies.

CBC/Radio-Canada is looking for a dynamic Senior Communications and Marketing Specialist with a deep-seated passion for journalism, current affairs and public interest reporting to join our English Marketing and Communications team in Toronto.

In this role, you will champion CBC News across digital and traditional media platforms by crafting and executing high-impact marketing and communications strategies that amplify the CBC News brand and content. Reporting directly to the Senior Manager, News Marketing, you will serve as a key storyteller for Canada’s public broadcaster, ensuring our news content connects meaningfully with audiences across the country. 

Key Responsibilities: 

• Develop and implement strategic, integrated marketing plans to promote CBC News programming across multiple platforms (digital, social, owned and operated, out of home, and other).
• Create strategies to identify new audiences, drive audience tune in and foster brand engagement.
• Conceive, produce and deliver a wide variety of marketing and promotional materials and tactics across various CBC and external (i.e., social media) platforms, including tailored on-line and in person experiences.
• Manage relationships and collaborate regularly with internal and external stakeholders and work directly with CBC News personalities.

• Work side-by-side with local CBC teams across the country to develop community-anchored engagement strategies that reflect national reach and local connection.
• Develop creative briefs based on marketing plans and collaborate with internal creative teams to deliver impactful marketing creative.
• Provide articulate feedback to both internal and external stakeholders.
• Manage, approve and update program assets regularly.
• Champion diverse perspectives, inclusive messaging, and varied points of view across all communications and marketing initiatives, reflecting the communities CBC News serves.
  

We are looking for a candidate with the following: 

• University graduate in Marketing, Communications, Public Relations or related discipline, or an equivalent combination of education, training and experience.
• Five (5) years of direct experience that demonstrates superior writing, editing and proofreading skills, a working knowledge of a wide range of communications and marketing strategies, excellent interpersonal and organizational skills and the ability to work under the pressure of deadlines and multiple priorities.

• In depth skills on multiple social media platforms.
• Creative and strategic thinking.
• Superior writing and editing skills.
• Demonstrated public speaking and networking skills.
• Ability and success in crafting persuasive presentations.
• Leadership skills.
• Superior negotiation skills and the ability to navigate complex issues to bring about an agreement.
• Excellent planning and organizational ability.
• Knowledge of CBC, CBC News and current affairs.
• Ability to work in a fast-paced environment with multiple priorities and tight deadlines.
• Ability to provide support in a variety of roles in a team environment.
• Excellent judgment and initiative.
• Passion for news and current affairs programming.

Candidates may be subject to skills and knowledge testing.
 

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

As part of our recruitment process, candidates who advance to the next

step will be asked to complete a background check. This includes:  

• A mandatory Criminal record check. 

• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to [email protected].
 
You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

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