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Location Details: Remote, Canada
At GoDaddy the future of work looks different for each team. Some teams work in the office full-time; others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely.
This is a remote position, so you’ll be working remotely from your home. You may occasionally visit a GoDaddy office to meet with your team for events or meetings.
Join our team
As Sr Customer Marketing Manager, you will be instrumental in crafting journeys and experiments within email and messaging channels identifying key opportunities in customer onboarding window to drive activation and attach/upsell. Additionally, you will be responsible for sharing results with business partners and leaders, achieving key performance metrics related to email channel health, customer engagement, and retention.
You will work together with various partners across GoDaddy for new experimental ideas and support the business as needed with outbound communications. You will also work closely with our creative and operations teams to ensure detailed campaigns are delivered to our customers.
This role will report to the Director of Email Marketing within the Customer Marketing & Site org.
What you'll get to do...
- Be a champion of our outbound channels primarily in email but also in messaging (SMS, WhatsApp, Bell) promoting channel best practices
- Ideate on experiments to ensure new and existing customers have an effective onboarding experience with GoDaddy’s products
- Drive attach/upsell opportunities to generate incremental revenue and 2+ customers.
- Join forces with stakeholders across the company to drive valuable and impactful experimentation strategies
- Provide clear requirements to creative and operations teams to make sure our campaigns are deployed successfully
- Gather and analyze data from multiple sources to identify opportunities for channel improvements
- Effectively communicate experiment ideas, results and roadmaps to leadership and key internal stakeholders
- Proactively drive projects to meet deadlines, prioritize, and bring up issues as needed.
Your experience should include...
- At least 8+ years of professional experience. Primarily in Customer/Lifecycle marketing
- Strong experience with email channel and, preferably, also familiar with messaging channels such as SMS, WhatsApp and Bell notifications
- Track record of working with very large customer bases and familiar with robust marketing automation platforms such as Salesforce Marketing Cloud
- Proven ability to drive multiple initiatives in a fast-paced, innovative environment
- Comprehensive understanding of A/B testing process and experience with data-driven experimentation
- Experience with analyzing, interpreting, and leveraging quantitative and qualitative data to glean customer insights and make business decisions
- Proven ability to drive multiple initiatives in a fast-paced, innovative environment
- Communication and presentation skills, with the ability to engage partners at all levels
- Ability to translate marketing strategy into creative and technical requirements
- Proficiency in data visualization tools (Tableau and QuickSight), project management tools (JIRA and Workfront) and MS Office (Word, Excel and PowerPoint)
You might also have...
- Bachelor’s degree in business, Marketing, Communications, Economics, Public Relations, or related field
We've got your back... We offer a range of total rewards that may include paid time off, retirement savings (e.g., 401k, pension schemes), bonus/incentive eligibility, equity grants, participation in our employee stock purchase plan, competitive health benefits, and other family-friendly benefits including parental leave. GoDaddy’s benefits vary based on individual role and location and can be reviewed in more detail during the interview process.
We also embrace our diverse culture and offer a range of Employee Resource Groups (Culture). Have a side hustle? No problem. We love entrepreneurs! Most importantly, come as you are and make your own way.
About us... GoDaddy is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunity more inclusive for all. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights, and people to transform their ideas and personal initiative into success. To learn more about the company, visit About Us.
At GoDaddy, we know diverse teams build better products—period. Our people and culture reflect and celebrate that sense of diversity and inclusion in ideas, experiences and perspectives. But we also know that’s not enough to build true equity and belonging in our communities. That’s why we prioritize integrating diversity, equity, inclusion and belonging principles into the core of how we work every day—focusing not only on our employee experience, but also our customer experience and operations. It’s the best way to serve our mission of empowering entrepreneurs everywhere, and making opportunity more inclusive for all. To read more about these commitments, as well as our representation and pay equity data, check out our Diversity and Pay Parity annual report which can be found on our Diversity Careers page.
GoDaddy is proud to be an equal opportunity employer. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. Refer to our full EEO policy.
Our recruiting team is available to assist you in completing your application. If they could be helpful, please reach out to [email protected].
GoDaddy doesn’t accept unsolicited resumes from recruiters or employment agencies.
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