Senior DTC Sales Manager

About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we're building an AI-native culture. We're not waiting for the future; we're creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what's possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn't been invented yet, you'll fit right in.
About the Role
SharkNinja is looking for a Senior DTC Sales Manager to own and drive Canada's Direct to Consumer growth strategy. This role sits at the intersection of commercial strategy and execution, responsible for shaping and delivering a retail sales plan that drives revenue, optimizes margin, and positions SharkNinja's DTC channel for sustained growth in the Canadian market.
The ideal candidate will bring proven ecommerce leadership, strong commercial judgment, and the cross-functional influence to align Sales Operations, Merchandising, Finance, and Marketing behind a shared DTC vision. This is a role for someone who combines strategic thinking with hands-on execution, equally comfortable setting direction and rolling up their sleeves to make it happen.
Key Responsibilities
Business Strategy & Commercial Ownership

• Lead and own a comprehensive DTC ecommerce strategy, moving beyond execution to influencing commercial direction and building the long-term growth plan for SharkNinja's DTC channel

• Define and own KPIs across the DTC business, translating performance data into clear strategic direction and actionable recommendations for Director and VP-level audiences

• Identify and size new market opportunities, category gaps, and emerging competitive trends, setting the analytical agenda that informs SharkNinja's positioning before others see the signal

• Lead DTC representation in financial and business planning discussions, advocating for channel prioritization at senior leadership level and building a compelling commercial case for DTC investment

Account Management & Financial Ownership

• Own full accountability for sales, profit, and inventory outcomes across all categories, delivering forecast updates on weekly, monthly, quarterly, and annual cycles, and developing corrective strategies when performance deviates

• Manage promotional budgets in partnership with Finance, using GM analysis to ensure promotional investments balance revenue growth and profitability

• Cultivate and steward senior-level relationships across internal and cross-market stakeholders, establishing DTC as a strategically critical channel and sharing learnings that elevate the broader business

Forecasting, Promotional Performance & Inventory Management

• Lead end-to-end forecasting and promotional planning in partnership with Strategic Sales, Finance, and Ecommerce leadership

• Own the forecast submission process, maintaining the integrity of forecasts, pricing, and product data across planning systems so downstream teams are always working from accurate and up-to-date inputs

• Identify and plan for risks and opportunities across product launches, seasonal moments, and supply constraints, developing action plans and surfacing recommendations to leadership

• Recommend appropriate commercial responses to market pricing violations and proactively flag inventory risks to supply teams when gaps are identified

• Partner with ecommerce merchandising, marketing, and CRM to ensure product placement, promotional timing, and investment decisions are commercially optimized across the full DTC funnel

Data, Analytics & Insights

• Own DTC analytics and performance reporting, translating website performance, traffic, and sales data into strategic recommendations that inform senior leadership decisions

• Build and maintain reporting frameworks that provide stakeholders with reliable, real-time visibility into DTC performance across categories and channels

• Apply a data-first approach across the DTC function, ensuring planning, promotional, and inventory decisions are consistently anchored in robust commercial analysis

What You Bring
Required:

• 7-10+ years of progressive experience in ecommerce, key account management, or commercial planning within a consumer goods or retail environment

• Bachelor's degree in Business, Commerce, or a related field, or equivalent experience

• Proven track record of independently owning and delivering commercial targets across revenue, margin, and forecast accuracy in a DTC or ecommerce context

• Strong financial acumen with proven experience owning promotional budgets, conducting ROI analysis, and making data-driven recommendations

• Proven ability to influence and align senior cross-functional stakeholders and drive commercial outcomes without relying on formal authority

• Advanced analytical skills with the ability to translate complex data sets into clear, actionable strategic recommendations

• Experience leading end-to-end forecasting and inventory planning in a high-SKU, fast-moving consumer goods environment

• Executive-level communication and presentation skills, with the ability to convey complex commercial analysis clearly and persuasively to Director and VP-level audiences

Preferred:

• Prior experience in a Senior Account Management, Commercial Lead, or equivalent role within Canadian retail or ecommerce

• Experience working within a US-headquartered company with cross-market reporting or responsibilities

• Experience mentoring or providing informal leadership to junior commercial or ecommerce team members

Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Pay Range
$132,000-$162,000 CAD
Our Culture
At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products-we'll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]