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Telesat (Nasdaq and TSX: TSAT) is a leading global satellite operator, providing reliable and secure satellite-delivered communications solutions worldwide to broadcast, telecommunications, corporate and government customers for over 55 years. Backed by a legacy of engineering excellence, reliability and industry-leading customer service, Telesat has grown to be one of the largest and most successful global satellite operators.
Telesat Lightspeed, our revolutionary Low Earth Orbit (LEO) satellite network, scheduled to begin service in 2027, will revolutionize global broadband connectivity for enterprise and Government users by delivering a combination of high capacity, security, resiliency and affordability with ultra-low latency and fiber-like speeds. Telesat is headquartered in Ottawa, Canada, and has offices and facilities around the world.
The company’s state-of-the-art Satellite fleet consists of 12 GEO satellites, the Canadian payload on ViaSat-1 and one LEO 3 demonstration satellite. For more information, follow Telesat on X and LinkedIn or visit www.telesat.com
Purpose of Job
The Senior Government Marketing Communications Manager at Telesat is a key player in shaping the company’s brand narrative for our government and defence customers globally.
As a creative, accomplished storyteller, you will plan and develop short- and long-form narratives and impactful content that resonates with our target audiences to drive prospect engagement. Content developed will include white papers, e-books, case studies, blogs, web copy, social media posts, outbound e-mails, digital advertising, and more.
This role requires an English-language writer who considers and understands various buyer personas, their perspectives and pain points, and can create content that articulates value at each stage of the buying journey.
Collaboration and content strategy
- Build relationships and work collaboratively with product, product marketing, market intelligence, and sales teams to understand business goals; develop and execute a comprehensive content strategy aligned with Telesat’s business objectives.
- Develop an in-depth understanding of our prospective government and defence audiences and create compelling content that resonates with the various personas within each audience.
- Identify key themes, topics and differentiated messaging that is tailored for government and defence prospects in Canada, in the U.S., and globally.
- Contribute to the overall audience engagement strategy and content marketing calendar, ensuring that government and defence content is developed and promoted in alignment with industry and customer events, and with internal objectives.
Content creation
- Interview Telesat subject matter experts, monitor competitor content positioning and value propositions, and keep up with industry trends to develop unique and differentiated messaging and content for government and defence markets.
- Create marketing content that translates technical capabilities into simple, compelling stories that clearly communicate the value of Telesat’s offerings to the various personas within each audience.
- Conduct content reviews with internal stakeholders to ensure optimal content quality and credibility.
- Work collaboratively with graphics resources to complete final design, ensuring compliance with Telesat’s style and brand guidelines.
- Copyedit and review content for other content creators as requested.
- Repurpose content for different distribution media as required to expand audience reach in the most efficient possible way.
- Work with marketing campaigns team to track content performance and optimize content to improve results.
Education and experience required
- Bachelor’s degree in marketing, communications, public relations, or journalism, or equivalent combination of education and experience.
- 7 years of experience in brand journalism, content marketing, or similar roles, with experience marketing to government, defence, and integrator organizations.
- Excellent English speaker, writer, and grammarian.
- Proven ability to interview subject matter experts, originate story ideas and translate them into effective pieces.
- Outstanding interpersonal communication skills, capable of driving consensus among multiple stakeholders.
- Highly motivated self-starter who can multitask, prioritize, and quickly adapt to changing timelines or priorities.
- Cultural competence required to tailor content to global audiences.
- Familiarity with Microsoft Office applications (PowerPoint, Word, Excel)
Nice to have but not mandatory
- Prior experience with insight or value-selling messaging methodologies and account-based marketing
- French speaking, writing, and grammar expertise
Decision making and supervision
- Independent judgment in planning, scheduling, and organizing work assignments.
- Makes decisions and recommendations within established guidelines and procedures.
- Exercises initiative in making sound independent decisions regarding the planning and establishment of priorities to ensure timely completion of all tasks in order to meet required commitments.
- There is no staff reporting to this position.
Working conditions
- Generally comfortable office working environment.
- No lifting requirements.
As part of the interview process, candidates may be asked to present a portfolio of writing samples that showcase creativity, skills and breadth of experience.
This job description represents some of the main responsibilities of your position. As normal course of business, you may be expected to satisfactorily perform other tasks and support enterprise, aviation, and maritime markets as required. Management reserves the right to alter your job responsibilities at any time during your employment to meet changing business requirement.
You must be able to work in Canada and obtain clearance under the Canadian Controlled Goods program (CGP) to join our team.
Telesat Ottawa, Ontario, CAN Office
160 Elgin St, Suite 2100, , , Ottawa, Ontario , Canada, K2P 2P7
