Title: Senior Lifecycle Marketing Manager
Location: San Francisco Bay Area / Austin, TX (Hybrid)
Reporting to: Director, Lifecycle Marketing
About Hippo:
Hippo exists to protect the joy of homeownership. We believe that insurance should protect the things you treasure through an intuitive, modern experience. We provide tailored insurance coverage and preventative maintenance plans that keep you protected throughout your homeowner journey. We’ll also help you find coverage for everything life brings—from auto to flood—reimagining how you care for your home.
About This Role:
We are seeking an experienced and results-driven Senior Lifecycle Marketing Manager to join our team, reporting to our Director, Lifecycle Marketing.
In this role, you will be a pivotal part in driving user acquisition, onboarding, engagement, cross-sell and retention, and long-term growth to create personalized, scalable customer journeys across email, SMS, push notifications, in-app messaging and direct mail.
As a senior team member on the lifecycle marketing team, this individual will develop and launch data-driven lifecycle strategies that elevate the customer experience and maximize customer lifetime value.
This role requires close collaboration with cross-functional teams, including design, operations, product, engineering, product marketing, sales, analytics, and customer experience to achieve key business goals in user acquisition, onboarding, engagement, cross-sell, and retention. Additionally, this role will manage 1-2 lifecycle marketing operation direct reports.
About You:
You have deep expertise in lifecycle marketing and growth loops, with a passion for improving the customer journey and driving business results through data, testing, and automation. You think strategically, connecting marketing initiatives to business outcomes, while bringing creativity, problem-solving skills, and a bias toward action. With hands-on experience building marketing campaigns—ideally using Braze and Customer.io—you thrive in collaborative, mission-driven environments and are committed to delivering high-quality outcomes.
What You'll Do:
- Design and launch end-to-end lifecycle marketing programs that engage customers from acquisition through retention and reactivation.
- Ensure creative assets are delivered on time, brand-compliant, and tailored to specific requirements to maximize campaign performance.
- Leverage customer data and segmentation strategies to deliver highly personalized messaging across multiple channels (email, SMS, push, in-app, direct mail).
- Maximize campaign performance through A/B testing, continuous analysis and iterative improvements.
- Establish a strong testing roadmap including but not limited to creative, timing, messaging and channel strategies to maximize effectiveness and deliver learnings to drive business goal outcomes across acquisition, retention, engagement, and monetization.
- Work with the analytics team to define key metrics for success and track the performance of lifecycle marketing campaigns.
- Develop automated workflows and triggers based on customer and event behaviors and lifecycle stages.
- Identify opportunities to enhance the customer experience by leveraging new technologies and tools.
- Collaborate with cross-functional teams to ensure alignment and integration of lifecycle marketing efforts into the broader marketing and product strategy.
- Operational process improvement: Identifies workflow inefficiencies and implements scalable systems for testing, documentation, link libraries, and reporting standardization.
- Project management, managing end-to-end project timelines, ensuring on-time delivery and launches.
Must Haves:
- 5+ years hands-on experience in CRM, lifecycle, and growth marketing
- Expertise in customer segmentation, journey mapping, campaign optimization, and growth loops
- Strategic thinker with the ability to execute and support campaign delivery
- Strong balance of strategic insight and creative storytelling to drive messaging and customer experience
- Proficient with modern ESPs, marketing automation, and analytics tools (Braze, Twilio, Customer.io, Tableau, etc.)
- Skilled in data-driven decision-making, leveraging insights to shape strategy
- Excellent communicator with experience collaborating cross-functionally
- Proven ability to deliver high-quality work quickly while optimizing customer experience and business outcomes
- Expertise in A/B testing and multi-channel performance optimization
- Experience driving customer acquisition, engagement, retention, monetization, and churn reduction
- Strong analytical and technical skills with close collaboration alongside data and product teams
- Familiar with privacy regulations and deliverability best practices
- Background in DTC and high-growth consumer businesses
Nice to Haves:
- Experience in home and auto insurance or similar industries
- Reforge growth education certifications
Benefits and Perks
Hippo treats its team members with the same level of dedication and care as we do our customers, which is why we’re fortunate to provide all of our Hippos with:
- Healthy Hippos Benefits - Multiple medical plans to choose from and 100% employer covered dental & vision plans for our team members and their families. We also offer a 401(k)-retirement plan, short & long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP)
- Equity - This position is eligible for equity compensation
- Training and Career Growth - Training and internal career growth opportunities
- Flexible Time Off - You know when and how you should recharge
- Little Hippos Program - We offer 12 weeks of parental leave for primary and secondary caregivers
- Hippo Habitat - Snacks and drinks available and catered lunches for onsite employees
The SF Bay Area base pay range for this role is $170,000-$190,000. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, location, business needs and market demands.
Hippo is an equal opportunity employer, and we are committed to building a team culture that celebrates diversity and inclusion.
Hippo’s applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation. Any Hippo applicant who requires reasonable accommodations during the application process should contact the Hippo’s People Team to make the need for an accommodation known.
Hippo CCPA
