The Senior Manager, Content Engine is an experienced, strategic, and dynamic individual who will support our Media, Growth & Performance Marketing team. This role is integral in establishing the growing role of content marketing in driving return on investment for our brands in the US market. The Senior Manager will play a pivotal role in guiding best practices and supporting the development of content strategies that yield impactful results.
The Senior Manager will be part of our newly formed Audience Engagement Team: A Center of Excellence created to build and advance capabilities in SEO-Driven Content Marketing, Influencer Marketing, Social Listening/Intelligence, and Brand Sponsorships.
This role involves close collaboration with cross-functional teams to evaluate the content that our audiences seek, the platforms and formats they are most likely to engage with and guiding the production of content across channels. This will be achieved by leveraging the resources of our Agency of Record or internal team. The position requires a proactive mindset, strong analytical skills, and a profound understanding of how content can enhance our brand's presence in a competitive market.
Role Responsibilities
- Assist the Director, Content Engine Lead in establishing a pioneering Center of Excellence dedicated to content that enhances SEO and social search.
- Create and lead the development of a company-wide content engine playbook that combines insights from SEO with content actions and outlines the best methods for measuring its impact.
- Using the content playbook, work closely with brand marketers and cross-functional team members to guide content strategies that align with our brand team's objectives and resonate with our target audience; establish learning plans to test and evaluate impact.
- Oversee the creation of high-quality content that enriches storytelling and drives engagement across various organic, search-driven platforms. Ensure all visual content is on-brand, consistent in style, quality, and tone of voice.
- Own the end-to-end production of content where our AOR is not resourced to support our brands with agile, quick-turn opportunistic content; support in creating the model of quick-turn content creation
- Lead the development and implementation of strategies to activate content across multiple channels. Drive engagement and conversion through innovative content distribution tactics.
- Maintain a consistent and compelling brand voice across all channels and content types.
- Lead cross-function work to collaborate with CMO colleagues including Product, Measurement, Social Listening and Media Strategists, to ensure cohesive messaging and branding consistency, and that content supports overall marketing / media and business goals.
- Develop and maintain a content calendar to ensure timely delivery of visual content and campaigns on above-brand sites like PfizerForAll.com.
- Utilize analytics tools to measure content effectiveness, derive insights, and adjust strategies to optimize engagement and conversion rates.
- Manage the content budget, ensuring efficient allocation of resources and ROI.
- Stay informed of industry trends, competitor strategies, and emerging technologies to keep our content strategies ahead of the curve.
Basic Qualification
- Bachelor's degree with at least 6 years of experience; OR a master's degree with at least 5 years of experience; OR a PhD with 1+ years of experience.
- 6+ years of experience either in-house or at the agency setting
- Successful track record designing and implementing high-impact content campaigns from conception through execution
- Project management skills coordinating multifaceted campaigns and initiatives
- Forward-thinking mindset with the creativity and vision to build innovative solutions for unmet needs
- Strong written communication skills
- Mastery in staying compliant with the complex legal and regulatory guidelines surrounding branded content
- Skilled at communicating compelling narratives and campaign visions
- Adept at persuading both internal and external stakeholders of the merits and potential business value of proposed ideas and strategies
- Strong relationship building skills and ability to navigate matrixed organizations
- Drives strategy while simultaneously orchestrating flawless execution at speed
- Embodies courage, excellence, equity, and joy while elevating those values across teams
- Executive poise and influence to interact effectively across all organizational levels
- Articulate communication, optimize messaging and design for maximum user resonance and business impact
- Exercises discretion and maintains trustworthiness when dealing with sensitive confidential information
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Work Location Assignment: Hybrid
Other Job Details:
- Last day to apply: April 23, 2025
The annual base salary for this position ranges from $120,800.00 to $201,400.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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