Lead the buildout of a centralized marketing analytics function: consolidate multi-unit data, define KPIs and governance, develop pipelines and dashboards, improve attribution, create forecasting and testing frameworks, and deliver insights to optimize acquisition and marketing ROI.
This is a remote position.
Our client is a growth stage technology and data-driven commercial insurance wholesaler backed by a leading private equity firm. They are combining the worlds of insurance and technology to create an insurtech powerhouse, and are undergoing rapid digital transformation. They are building a centralized marketing analytics function and seeking a senior leader to establish the data foundation that supports performance marketing, attribution, reporting, and growth optimization across multiple business lines.
This is a highly visible role reporting to the Head of Digital Marketing and will serve as the bridge between marketing, analytics, data engineering, and executive stakeholders. This role will start as an individual contributor, with the opportunity to have direct reports as the team expands.
Employment Type: Full-time permanent
Location: Remote - MUST be physically located in the US
Compensation: $140,000-150,000 base + 15% bonus + full benefits (see below)
What You'll Do:
- Design, build, and manage a centralized marketing data ecosystem leveraging Snowflake, dbt, data ingestion tools, and BI platforms.
- Develop and maintain enterprise-wide marketing KPIs, including customer acquisition cost, ROAS, conversion metrics, lifetime value, attribution models, and revenue performance metrics.
- Ensure accurate tracking and attribution across paid and owned channels through governance of pixels, server-side tracking, conversion APIs, tag management, and offline conversion integrations.
- Build reporting frameworks and self-service dashboards that allow marketing teams to monitor performance in near real time.
- Partner with marketing leadership to develop forecasting models, performance targets, budget scenarios, and investment recommendations.
- Lead measurement initiatives including incrementality testing, lift studies, geo-testing, and A/B testing programs.
- Identify data quality issues and establish governance processes to improve reporting consistency and reliability.
- Translate complex analytical findings into clear recommendations for both technical and non-technical stakeholders.
- Collaborate with data engineering, finance, and marketing teams to align reporting standards and performance measurement methodologies.
Requirements
- 5+ years of marketing analytics, marketing operations, or performance measurement experience.
- 2+ years of hands-on ownership of a cloud data warehouse environment such as Snowflake.
- Strong experience with dbt and modern data modeling practices.
- Deep understanding of paid search, paid social, affiliate marketing, attribution, and conversion tracking.
- Experience integrating data from advertising platforms, analytics tools, CRM systems, and other marketing technologies.
- Advanced SQL skills required.
- Experience with Python for analytics is highly desirable.
- Experience with Looker, LookML, or similar BI platforms strongly preferred.
- Ability to communicate analytical concepts to executive stakeholders.
- Experience working across multiple brands, business units, or product lines preferred.
- Insurance, financial services, fintech, or other highly regulated industries are advantageous.
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