This is an in-person role that requires performing all job responsibilities from the Toronto, Ontario office location. Candidates must be based within a 50-mile commuting distance of the Toronto office, and able to be physically present in the office 4 days a week.
About the RolePartners and agents represent a strategic growth lever for Opendoor. We're looking for someone who combines strategic ownership with hands-on execution to build and scale our Partner Lifecycle marketing programs — shaping how we engage, enable, and retain the real estate professionals who drive a meaningful portion of our transaction volume. This role operates with a high degree of autonomy and is expected to identify opportunities, set priorities, and drive partner lifecycle initiatives forward in ambiguous environments.
As Senior Manager, Partner Lifecycle Marketing, you'll execute the end-to-end CRM strategy for our partner channel — from agent acquisition and onboarding through education, activation, and long-term retention. You'll leverage AI-powered personalization, multi-channel orchestration, and behavioral segmentation to create relevant, high-converting experiences that drive partner engagement and referrals at scale.
This role combines strategic ownership with hands-on execution, and is responsible for defining, evolving, and scaling partner lifecycle programs over time. You'll work closely with the Senior Lifecycle Marketing Lead to shape lifecycle strategy and translate it into scalable programs and campaigns. You'll have the resources to test bold ideas and the opportunity to build marketing programs that leverage cutting-edge AI capabilities. If you thrive in fast-paced environments and want to work at the intersection of lifecycle marketing and AI — this role is for you.
Key Responsibilities
Program Execution & Campaign Management
- Execute the full partner lifecycle journey across email, SMS, and push — from agent signup and onboarding through enablement, activation, reactivation, and retention
- Build and launch multi-channel campaigns that educate partners on Opendoor's value proposition, drive referral behavior, and maximize lifetime partner value
- Implement segmentation and personalization strategies based on partner type (agents, brokers, institutional partners), engagement level, transaction history, market dynamics, and predictive signals
- Partner with Sales to execute lead scoring, routing logic, and handoff protocols that optimize partner conversion and experience
AI-Powered Personalization & Automation
- Implement and optimize AI-powered email personalization — leveraging dynamic content, behavioral triggers, and predictive models to deliver 1:1 relevant messaging at scale
- Build automated workflows and drip campaigns that reduce manual touch points while increasing engagement and conversion
- Work with Marketing Operations and Analytics teams to deploy personalization engines, testing frameworks, and performance dashboards
Experimentation & Optimization
- Define and execute a rigorous testing roadmap across creative, messaging, timing, segmentation, and channel mix to continuously improve program performance
- Run A/B and multivariate tests on key journeys, messaging frameworks, and AI personalization strategies
- Analyze results, extract insights, and scale learnings across the partner lifecycle program
Cross-Functional Partnership
- Work closely with Partner Sales to align on priorities, share performance insights, and co-develop enablement content
- Collaborate with Brand and Creative teams to develop partner-specific assets and messaging that balance brand consistency with channel-specific needs
- Partner with Growth Science and Analytics teams on attribution modeling, incrementality measurement, and cohort analysis
Metrics & Reporting
- Track and report on key performance metrics including partner engagement rates, referral conversion, email-driven transactions, LTV by cohort, and program ROI
- Deliver regular performance readouts to Senior Manager and leadership stakeholders
- A minimum of 5+ years in lifecycle, CRM, or partner marketing (B2B/B2B2C environments) with a proven track record building multi-channel programs that drive measurable business outcomes
- Hands-on expertise with Braze, Iterable, or similar marketing automation platforms — you can build journeys, segmentation logic, and dynamic content independently
- Strong technical skills (HTML, SQL, audience building, analytics platforms) and experience with AI-powered personalization and behavioral automation
- Test-and-learn mentality — you design experiments, move fast, scale what works, and kill what doesn't
- Hands-on executor who thinks strategically — you can translate strategy into campaigns and identify optimization opportunities
- Excellent collaboration and communication skills — you work effectively with Sales, Operations, and Analytics partners and can communicate results clearly to leadership
- Experience in real estate, proptech, fintech, or partner/agent marketing; background in AI/ML applications for marketing
Our compensation reflects the cost of labor across several geographic markets, and we pay differently based on those defined markets. Base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The Canadian pay range for this position in Toronto, Ontario is C$94,000.00 - C$118,000.00 annually. Pay within this range varies by work location and may also depend on your qualifications, job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. We also offer a comprehensive package of benefits including paid time off, 12 paid holidays per year, medical/dental/vision insurance, basic life insurance, and 401(k) to eligible employees.
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