The Senior Manager, Partner Marketing leads marketing strategy development and client relationship management for a portfolio of loyalty programs, driving revenue growth through data-driven decisions and innovative marketing initiatives.
Travel is not just about the destination; it's about every memory made along the way. We are dedicated to shaping the future of travel by partnering with 250+ airline, hospitality, cruise, passenger rail, and financial services companies to create new, meaningful revenue streams through incredible customer experiences. Rooted in our core values of being ambitious, innovative, and collaborative, we are driven to continuously raise the bar, exceed expectations, and bring out the best in everyone, fostering a culture where we believe we are better together, working towards an extraordinary future in travel. Come help us transform everyday travel into extraordinary experiences.
ABOUT THE ROLE:
Points is looking for a Senior Manager, Partner Marketing to join our global Marketing team. This is a permanent role, based in our Toronto office.
You will be responsible for developing marketing plans that drive revenue growth and product adoption for your Americas partner portfolio. You are a passionate and tenured marketer with a knack for building relationships (both internally and externally), nurturing a portfolio of clients, and driving results. You will identify the marketing initiatives that best meet the partner’s growth objectives; sell-in and implement the plan & proactively grow the portfolio as a Subject Matter Expert on marketing strategy.
WHAT YOU WILL BE DOING:
Reporting to the Director, Partner Marketing Americas, you will be responsible for:
• Developing and presenting marketing strategies, key findings, and campaign performance to senior stakeholders for your portfolio of loyalty program clients.
• Oversee the marketing planning process across your entire partner portfolio, optimizing schedules in order to maximize performance.
• Create opportunities to integrate marketing plans for the entire Points product suite into existing loyalty program relationships.
• Collaborate with our internal data and analytics team members to provide smart business recommendations using the most advanced segmentation, personalization and targeting tactics in the industry.
• Join forces with our internal Creative Services and Media Demand Generation teams to develop messaging and tactics that will deliver on (or even better - exceed) performance expectations.
• Be a champion of growth who consistently brings ideas to the table, identifying new and innovative opportunities, finding ways to leverage our data-led marketing capabilities and actionable insights to inform strategy and tactics.
YOU ARE SOMEONE WITH:
• Demonstrated omni-channel marketing experience with strong data-driven decision-making that drives results
• Proven ability to grow and nurture client relationships
• Proactive problem-solving skills to anticipate obstacles and quickly generate alternative solutions/ideas
• Excellent interpersonal and highly developed communication skills (verbal and written)
• Experience working in a data-rich environment to uncover key insights to inform recommendations
• Must have a valid passport and ability to travel internationally - this role requires willingness and flexibility to travel whenever business requires, up to 25% within the Americas.
• Proven ability to interpret and leverage numerical data to assess business performance, identify opportunities, and contribute to strategic decision-making with a strong commercial focus.
WHAT YOU’LL LOVE ABOUT US:
🏦 RRSP/401(k) Matching
🏥 Comprehensive Health Plans
📅 Flexible Paid Time Off
✈️ Travel Experience Credit
🧘 Annual Wellness Credit
🥗 Team Events and Monthly Lunches
💻 Home Office/Commuter Credit
🌅 Work From Anywhere Program
🍼 Parental Leave Top Up
🌍 Adventure Pass
OUR PROCESS:
Plusgrade is an equal-opportunity employer and is committed to providing an accessible recruitment process. We welcome applications from all qualified individuals and are committed to equal employment opportunities regardless of gender identity or expression, race, ethnic origin, creed, place of origin, age, sex, marital status, physical or mental disability, sexual orientation, and any other category protected by law. Upon request, we will provide accommodation for applicants with disabilities.
We believe in diversity and inclusivity and that is why our interview process is designed for a positive candidate experience and to ensure every candidate is evaluated equally. All applications will be reviewed by our Talent Team and the successful candidate(s) will go through the following recruitment process:
• Recruiter Phone Interview
• Hiring Manager Interview
• Team Interview
Top Skills
Campaign Performance Metrics
Client Relationship Management
Data Analytics
Marketing Strategy
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