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About BrandBastion
Requirements
Benefits
BrandBastion helps the marketing teams of leading brands such as Netflix, Uber, Sephora and Calvin Klein grow through social engagement. Our AI-powered solution help brands moderate, engage, and analyze billions of comments on social media across the globe.
The Opportunity: Are you ready to market to some of the world's best marketers?We’re looking for a Senior Marketing & Demand Gen Manager to own the full marketing funnel - from brand communication and website through lead generation, nurture, and revenue attribution. This role is key to reigniting a steady flow of qualified leads across mid-market and enterprise.
You’ll manage a Brand Marketing Manager, Senior Graphic Designer, external demand-gen agency, and potential PR/communications partners, reporting directly to the CEO & Founder Jenny Wolfram (based in LA).
You’ll roll up your sleeves to execute across channels while managing a small internal team and external agencies. This is a builder role - not just managing agencies or delegating strategy, but actively testing, crafting campaigns and messaging that move the needle.
Key Responsibilities- Strategy & Leadership: Build a 12-month marketing plan that aligns with ARR goals; evangelize data-driven, test-and-learn culture. Translate our GTM vision into industry-vertical marketing plans, owning ICP definition and alignment across marketing and sales efforts.
- Campaign Execution & Ops: Own end-to-end execution of integrated campaigns (paid social, SEM, email, webinars, ABM) — write briefs, QA creatives, launch ads, set up landing pages, report on performance.
- Brand & Messaging: Sharpen our positioning vs. key competitors; ensure consistent storytelling across web, social, PR, and sales collateral.
- Content & Communications: Work with Brand Marketing Manager on editorial calendar (blogs, case studies,, thought-leadership); manage PR firm / freelancer / internal efforts to land Tier-1 coverage.
- Digital & Web: Own site experience, CRO, SEO, and marketing tech stack.
- Team & Agency Management: Coach and develop in-house talent; set clear SLAs and goals for agencies; manage budget.
- Field Marketing & Events: Plan and execute webinars, virtual events, partner activations, and field campaigns that support pipeline goals across enterprise and mid-market segments.
Requirements
- 5+ years progressive B2B SaaS marketing experience; 3+ on demand-gen or growth teams.
- Proven track record scaling ARR from <$10 M to $25 M+ through integrated brand & demand programs.
- Deep hands-on expertise with HubSpot, paid media platforms and web analytics.
- Strong storyteller able to translate technical features into business value and own media/PR narrative
- Data-obsessed: you instrument, analyse, and iterate based on funnel metrics, not instincts.
- Prior management of external agencies and multidisciplinary teams.
- Excellent cross-functional communicator - comfortable partnering with Sales, Product, and Leadership.
- A builder’s mindset: you’re not afraid to get hands-on with campaign launches, ad testing, event planning, or SEO audits.
Benefits
At BrandBastion, high performers shape their own path. You’ll have opportunities to:
- Lead strategic initiatives that impact our AI-first approach.
- Advance into senior leadership roles based on performance.
- Work with global brands at the forefront of digital engagement.
- Be part of a fast-growing AI-first company leading the future of brand protection and community management.
- Competitive Market Rate Compensation + 4+ weeks paid time off
- Opportunities for global team meets
- Flexible, Fully Remote Role: Enjoy the benefits of remote work while collaborating with a talented global team.
* Please submit your CV in English.
What you need to know about the Ottawa Tech Scene
The capital city of Canada and the nation's fourth-largest urban area, Ottawa has proven a rapidly growing global tech hub. With over 1,800 tech companies, many of which are leaders in their sectors, the city's tech talent now makes up more than 13 percent of its total workforce. This growth is driven not only by the big players like UL Solutions and Dropbox, but also by a thriving startup ecosystem, as new businesses emerge to follow in the footsteps of those that came before them.
