Who We Are; What We Do; Where We’re Going
Magnet Forensics is a global leader in the development of digital investigative software that acquires, analyzes, and shares evidence from computers, smartphones, tablets, and IoT-related devices. We are continually innovating so our customers can deploy advanced and effective tools to protect their companies, communities, and countries.
Serving over 4,000 customers in over 100 countries, our solutions are playing a crucial role in modernizing digital investigations, helping investigators fight crime, protect assets, and guard national security.
With employees based around the world, Magnet Forensics has been expanding our global presence with offices in Waterloo and Ottawa, Canada; Atlanta, GA, Herndon, VA, Westminster, CO; and Singapore. As a part of Magnet Forensics, you can expect to make a difference in the world, no matter what role you play. You’ll be supported through learning and development, not to mention an incredible team with unbelievable talent and integrity.
If you think you would be the right person to join our team working towards this goal, we would love to hear from you!
Role Summary:
The Senior Marketing Manager, Public Sector is responsible for developing and implementing global marketing campaigns that generate qualified leads & sales pipeline for the Public Sector product portfolio. As an integral part of the demand generation team, the Senior Marketing Manager will work closely with the demand generation team & product marketing as well across functionally, to launch programs using the latest demand generation methods, with the objective to create sales pipeline, support sales conversion, track program effectiveness, and report on the results.
Role Responsibilities:
- Lead, plan, and execute lead generating campaign and programs aligned to sales objectives (cross-sell & growth) specific to the Public Sector segment and product portfolio.
- Manage new product introductions as required related to the product portfolio: identify go-to-market deliverables, maintain alignment across the team, generate the promotional plan, and see elements though to a successful launch.
- Work collaboratively with the broader demand generation and product marketing teams to bring multi-channel Account Based Marketing campaigns to life, including email, digital experiences, custom chat bots, events, and contributing to the strategic direction of the public sector webinar calendar. Role includes presenting program details to Sales and Marketing teams along with performance results.
- Act as a liaison to the public sector BDR and sales team to ensure alignment and effective delivery of impactful marketing programs that support sales objectives and company priorities.
- Identify and recommend content needs, focus areas, and gaps related to the public sector product portfolio and work with marketing stakeholders to build programs and campaigns that address these needs and hit pipeline targets.
- Provide regular reporting and analytics on program effectiveness, offering actionable insights to improve performance and outcomes.
- Keep up to date on public sector industry trends, product updates, persona knowledge, and cross-functional activities related to the product portfolio.
- Manage external marketing vendors as required.
- Other responsibilities, as assigned.
Qualifications:
- Bachelor’s Degree in Business or Commerce, or equivalent experience
- 8+ years of experience in marketing program management, channel marketing, B2B marketing
- Experience with managing external vendors/agencies
- Experience in managing complicated and time sensitive projects
- Interest and desire to learn and adapt to newtechnologies
- Ability to creatively problem solve
- Self-starter and driven to succeed
- Strong communication and presentation skills
- Analytical with strong attention to detail
- (Optional) Familiarity with tools a plus: Salesforce, Pardot, ON24, Demandbase, Gainsight, Drift, and SalesLoft.
- May be required to work extra hours
- May be required to travel/Out of country travel required to meet the responsibilities of the position
The Most Important Thing
- We’re looking for candidates that can provide examples of how they demonstrated Magnet CODE in their previous experiences.
- CARE -We care about each other and our mission to make a difference in the world.
- OWN -We are accountable for or results – while never forgetting to act with integrity, empathy, and respect.
- DEDICATE -We put our heart and soul into meeting the needs of our customers and helping them serve the people they protect.
- EVOLVE -We are constantly innovating and exploring new ways to work together to make an impact with our work.
Compensation & Benefits
- The Compensation Range is for the primary location for which the job is posted. Please note that the actual compensation may vary depending on location and job-related factors such as qualifications, experience, knowledge and skills. If you are applying for this role outside of the primary location and you are selected for an interview, the Talent Acquisition Partner can share more information with you. If the compensation structure for the role includes an incentive component (ie. most Sales roles) the range below represents total target compensation (TTC) (base salary + variable).
- Compensation Range:
- MIN: $93,600 - MID: $117,000 - MAX: $140,400 Currency: CAD
- Magnet is proud to offer benefits such as:
- Generous time off policies
- Competitive compensation
- Volunteer opportunities
- Reward and recognition programs
- Employee committees & resource groups
- Healthcare and retirement benefits
We’re committed to continuous learning and are focused on building a diverse and inclusive workforce. This commitment will be reflected in our hiring processes and embedded in our values and how we treat one another. If you’re interested in this role, but do not meet all of the qualifications listed above, we encourage you to apply anyways.
Magnet Forensics is an Equal Opportunity Employer and considers applicants for employment without regard to race, colour, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, provincial, or local law.
We are committed to providing an inclusive, accessible recruitment process and work environment. Accommodation is available to all applicants upon request throughout the hiring process. If you require accommodation, please let our talent team know, or you can email [email protected].
All offers of employment at Magnet are contingent upon satisfactory completion of a background check. All background checks will be conducted in accordance with all applicable laws. Magnet will consider each position’s job duties, among other factors, in determining what constitutes satisfactory completion of the background check. Refusal to consent to a background check may be grounds for revoking an offer of employment.
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