GitLab is an open-core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating human progress. Our platform unites teams and organizations, breaking down barriers and redefining what's possible in software development. Thanks to products like Duo Enterprise and Duo Agent Platform, customers get AI benefits at every stage of the SDLC.
The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.
The Senior Marketing Operations Manager is a strategic process optimization leader who drives marketing operational excellence by transforming how partner teams, growth, and marketing functions collaborate and scale. This role focuses on designing and implementing streamlined workflows, automation frameworks, and technology integrations that eliminate friction between teams while accelerating growth initiatives. You'll serve as the operational catalyst that enables partner teams and marketing to achieve ambitious goals through optimized processes, intelligent automation, and data-driven decision making.
What You’ll Do
- Champion AI strategy implementation across Marketing functions, identifying opportunities to automate repetitive processes and enhance operational efficiency through intelligent workflow optimization
- Lead educational initiatives that drive AI adoption and process improvement across teams, establishing centers of excellence that enable continuous operational evolution
- Lead cross-functional process optimization initiatives that streamline workflows across marketing and partner programs, identifying bottlenecks and implementing solutions that reduce cycle times and improve collaboration efficiency
- Design and implement scalable operational frameworks that enable partner teams to seamlessly integrate with marketing campaigns, ensuring consistent execution across all touchpoints while maintaining operational excellence
- Drive ImPartner process optimization to streamline partner campaign execution, enablement workflows, and ensuring seamless integration between partner operations and marketing initiatives.
- Growth support & Marketo Administration - Lead comprehensive Marketo administration including segmentation, automation workflows, and API integrations. Provide strategic growth team support through advanced marketing automation optimization.
- Lead Asana optimization as the marketing team’s operational hub, designing standardized workflows and governance frameworks that eliminate process inefficiencies across all departments and partner teams
- Own day-to-day administration of Allocadia marketing performance management platform, including user management, system configuration, data imports, and troubleshooting technical issues across marketing teams. Drive platform adoption through hands-on training, process documentation, and integration management with existing marketing technology stack, ensuring seamless data flow between Allocadia and other business systems to support comprehensive marketing performance analysis
What You’ll Bring
- Extensive Marketo experience (MCE Preferred) with proven ability to optimize complex automation workflows, segmentation strategies, and campaign processes that drive growth team success
- Strong ImPartner experience with demonstrated success in streamlining partner workflows, optimizing channel processes, and enhancing collaborative campaign execution
- Experience with Asana (or similar), with demonstrated success in implementing and designing scalable templates, designing workflows, and establishing integrations that enhance cross-team collaboration and operational efficiency
- Allocadia experience managing marketing budgets, and ROI measurement with advanced configuration of budget hierarchies and automated approval workflows.
- Experience with AI-powered marketing technologies and implementation strategies
- Excellent spoken and written English with exemplary communication skills, including ability to concisely present project deliverables and explain technical concepts to non-technical stakeholders.
- Ability to work successfully with little guidance while managing complex, cross-functional initiatives
- Strong capacity to model organizational competencies and contribute to high-performing team dynamics.
About the team
The Marketing Operations team at GitLab serves as the backbone that enables the entire Marketing organization to function efficiently and effectively. We’re the engine behind GitLab’s marketing machine, supporting Marketing with best-in-class technology, data, and process. We’re the problem-solvers who transform marketing ideas into execution, ensuring that solutions are implemented in a scalable and measurable fashion. Our team tackles exciting challenges like modernizing our marketing tech stack, optimizing lead to opp conversion rates, and building analytics dashboards that drive strategic decisionmaking– all while continuously evolving GitLab's marketing capabilities in a fast-paced environment where technology is changing on a daily basis.
Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.
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GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.
