The Senior Marketing Operations Manager will own the marketing tech stack, define performance metrics, optimize processes, and support cross-functional teams to drive growth and efficiency.
About Blue J
A Note on Location
The Opportunity
What You’ll be Doing
Own the Marketing Technology Stack
Define & Measure Marketing Performance
Lead & Funnel Operations
Experimentation & Optimization
Planning, Budgeting & Enablement
What You Offer Blue J
What We Offer You
The Core Values that Define Our Culture
What to Expect in the Interview Process
How We Use AI in Our Hiring Process
Blue J is the leading generative AI solution for tax professionals. As a B2B SaaS company, our customers are accountants and tax experts who rely on our market-leading software to deliver fast, accurate, and defensible answers to complex tax questions.
With the launch of our flagship generative AI product, we’ve consistently exceeded our revenue targets quarter over quarter and continue to accelerate our growth. Our product roadmap is ambitious, customer-focused, and designed to deliver exceptional value at speed.
On the heels of our $122M USD Series D funding, we’re moving quickly with an exciting product roadmap and are looking for a Senior Marketing Operations Manager (Individual Contributor) to support our growth. Reporting directly to our VP, GTM Strategy and Operations, this role will focus on building and owning the infrastructure, measurement, and processes that power our go-to-market motion. Help scale Blue J with clean systems, clear data, and strong operational discipline. This is a hands-on role for someone who enjoys building the systems behind growth, partnering cross-functionally, and turning data into action.
We are excited to meet with qualified candidates and are grateful for everyone’s interest. Please note that this is a hybrid position requiring applicants to be within commuting distance of Toronto for in person meetings 1-2 times a quarter.
Marketing Operations sits at the centre of our GTM motion. You will own the marketing technology stack, help define how campaigns are structured and measured, and ensure leads move smoothly through the funnel from first touch to revenue.
You’ll partner closely with Marketing, Sales, Customer Success, Enablement, Finance, and RevOps to help our go-to-market engine scale efficiently and predictably. This is an individual contributor role with broad ownership and high visibility.
- Provide end-to-end oversight of the MarTech stack to ensure reliability, scalability, and alignment with growth goals
- Evaluate and optimize tools to improve acquisition, conversion, and pipeline impact
- Establish and maintain standards for campaign setup, tracking, attribution, and performance measurement
- Own definitions and ongoing monitoring of core marketing KPIs
- Build dashboards and reporting that leadership can use to make confident decisions
- Analyze campaign performance and recommend prioritization and investment adjustments
- Define, document, and continuously improve processes for inbound, outbound, partner, and event-driven leads
- Monitor funnel performance and proactively identify issues or opportunities
- Design, execute, and analyze A/B tests across campaigns, landing pages, messaging, and funnels
- Translate results into clear recommendations and scalable improvements
- Help build a culture of disciplined experimentation grounded in data and impact
- Support the CMO and marketing leadership with planning and budgeting
- Provide visibility into performance and ROI relative to spend
- Enable marketing team members through training, documentation, and best practices
- Create and maintain documentation to support clarity and repeatability as the team scales
- 5+ years of experience in Marketing Operations or a closely related role, with a track record of improving systems, processes, and performance
- Hands-on expertise with Salesforce and HubSpot, including workflow automation, reporting, and data hygiene
- Experience supporting a product-led growth (PLG) or hybrid PLG and sales motion is considered an asset
- Strong analytical skills with the ability to translate complex data into clear, actionable insights for go-to-market teams
- Strong analytical skills with the ability to translate complex data into clear, actionable insights for go-to-market teams
- Familiarity with attribution models and multi-touch measurement, and an understanding of what it takes to build reliable performance reporting
- Comfort working cross-functionally with Marketing, Sales, Product, and Operations to align priorities and drive execution
- Experience working in B2B SaaS and/or operating in a scaling, high-growth environment
- Partnering closely with teams running ABM programs and/or partner-generated sales a plus
- A strong bias toward execution, clarity, ownership, and continuous improvement
- A rare opportunity to build and own the marketing operations foundation at a high-growth, AI-powered company—shaping the systems, measurement, and processes that power Blue J’s go-to-market engine. You’ll work cross-functionally across Marketing, Sales, RevOps, and Finance to improve performance end-to-end, turning clean data into clear decisions and scalable execution.
- A mission-driven culture where your work directly advances clarity, efficiency, and accessibility in tax research.
- Competitive base salary, stock options, and benefits designed to support you and your family.
- Flexibility in how you work: primarily remote, with occasional travel to our Toronto office
- A collaborative, ambitious, and supportive team that values innovation, respect, and fun.
- The excitement of a fast-growing, well-funded company with clear momentum, and the resources to back bold initiatives.
- We are customer-focused
- We put the team interest before self-interest
- We are pleasant and playful
- We are open to better ideas
- We deliver on our promises
- We solve the toughest problems
We anticipate a high volume of applicants for this role and are excited to grow our team. A human will review each application and get back to you as soon as possible. We appreciate your patience and look forward to connecting with you!
Interview Process
- Step 1: Chat with Natalie, our Sr. Talent Acquisition Manager
- Step 2: Meet with Paul Homer, VP, GTM Strategy and Operations
- Step 3: Meet with Lindsay, CMO & Jessica, Manager, Demand Generation
- Step 4: Present your ideas to Paul and other members of the Blue J team
- Step 5: Wrap up with Ben, our CEO
We believe our strength is built on diversity of thought, and encourage candidates from all backgrounds and experiences to apply. We value inclusiveness and are an equal opportunity employer. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
We strive to create an inclusive and accessible hiring experience for all candidates. If you need any accommodations during the interview process, please let us know in your application. Our team is dedicated to providing the necessary support and making reasonable adjustments to ensure a smooth process for everyone.
To ensure transparency, we want candidates to know that Blue J uses AI-enabled tools within our applicant tracking system to help organize applications and highlight profiles that match the key requirements for each role.
AI does not make hiring decisions.
Every application is reviewed by a member of our Talent team, and all decisions throughout the process are made by humans.
We use these tools to support efficiency and consistency, not to replace human judgment and we’re committed to a fair, thoughtful, and equitable experience for every candidate.
Top Skills
Hubspot
Salesforce
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