Job Overview:
You are a curious technology & process-minded person with an interest to learn & drive impact within Rapid7's Marketing Operations function. In this role, you will play a critical role driving the effective use of our technology, systems, & business process as well as maintaining data quality, improving processes, and ensuring leads are routed to sales quickly and efficiently.
About the Team
The Rapid7 Marketing Operations drives the engine that makes marketing run. The Marketing Operations team is a strategic center of excellence within the Marketing organization, overseeing the marketing technology stack and managing marketing's data and metrics. The team leads the charge in how emerging and innovative technologies can advance marketing's capabilities and scale, while also managing the day to day tool administration and processes.
About the Role
As Senior Marketing Operations Specialist, you will be responsible for designing and managing campaign and lead management processes in collaboration with partners across Marketing, Revenue Operations, Sales & IT.
In this role, you will:
- Oversee and ensure scalability of critical marketing automation processes such as lead assignment, lead scoring and lead management flows.
- Partner with our marketing automation users in various teams (demand gen, campaigns, customer marketing, etc.) to gather project requirements and manage execution of global campaigns such as email, webcast, nurturing, and other digital programs.
- Identify operational inefficiencies and collaborate with stakeholders to implement scalable processes and solutions that drive growth and efficiency.
- Own database strategy including health, segmentation, email marketing compliance (CAN-SPAM, CASL, GDPR), and data integrity.
- Assist in evaluation, onboarding, and maintenance of marketing technologies and integrations.
- Provide support and training to all marketing teams on Marketo, SFDC and other marketing ops best practices as needed.
- Generate ad-hoc reporting and analytics necessary to identify operational gaps and/or inefficiencies.
The skills you'll bring include:
- 3-5 years of experience using a marketing automation tool (Marketo, Pardot, Eloqua, Hubspot) - marketing automation administration experience preferred.
- Strong knowledge of CRM tools (Salesforce, NetSuite, Hubspot).
- Skilled with G Suite (Gmail, Google Drive, and Google Docs, Sheets and Slides) and Microsoft Office Suite (Excel, Word, PowerPoint).
- Experience with DemandBase or 6Sense, as well as LeanData, a plus.
- Ability to work independently and as a member of a team.
- Resourceful, possessing a passion for problem solving and strong attention to detail.
- Ability to work in a fast-paced environment, works well under deadlines and with changing priorities.
- Excellent communication skills.
- Bachelor's degree or equivalent experience
We know that the best ideas and solutions come from multi-dimensional teams. That's because these teams reflect a variety of backgrounds and professional experiences. If you are excited about this role and feel your experience can make an impact, please don't be shy - apply today.
About Rapid7
Rapid7 (NASDAQ: RPD) helps organizations across the globe protect what matters most so innovation can thrive in an increasingly connected world. Our comprehensive technology, services, and community-focused research simplify the complex for security teams, helping them reduce vulnerabilities, monitor for malicious behavior, be in 10 places at once, and shut down attacks. We're on a mission to make security solutions easier to use and access so we can bring safety and resilience to more people. With more than 10,000 customers across 140+ countries, Rapid7 is a leader in cybersecurity that has earned numerous industry accolades and recognition for our technology and culture.
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All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or any other status protected by applicable national, federal, state or local law.
