Department: Retail
Location: Remote (Toronto GTA based)
Salary: $80k - $120k CAD
Bubble Skincare is hiring for an experienced sales executive with a deep understanding of the Canadian retail landscape to join us as a Senior National Account Management to manage Shoppers Drug Mart and Walmart Canada. Using your extensive experience in sales planning, you will lead the short to medium-term planning of core and new products, sets, promotional planning, and marketing strategy. Collaboration is key with cross functional partners such as operations, retail marketing, education & finance teams, to support on ideation, account vision, and building blocks. This position will allow you to drive and deliver a sustainable growth plan for the brand in Canada, as well as driving day to day execution in addition to managing both retail sales and net sales targets on a monthly, quarterly and annual basis.
PRIMARY EVALUATION METRICS Retail Sales, net sales, retailer P&L, trade/shopper marketing, strategic planning, country management
Responsibilities:
Strategic Planning:
- Extensive understanding of retailer and market nuances to help set overall account plan that guides priorities, marketing campaigns, assortment, merchandising, promos/GWP/sets, events and all other parts of the business. Deep understanding of competitors and overall landscape.
- Leads the initiative to work with marketing to develop full calendar of tailored activities for retailer and retailer.com, leveraging overall brand category and marketing objectives and maximizes resources between B&M and .com
- Provides guidance to sales planning and demand planning to negotiate seasonal stock & sales plans. Works hands on with internal and retailer teams to drive orders and hit net sales targets.
- Collaboration across retail marketing, education, PR, community and creative to create a seamless omni-channel experience.
- Leads weekly sales analysis and feeds to senior leadership team weekly. Provides in depth findings and recommendations for next steps to deliver growth.
Forecasting & stock/sales plans:
- Provide plans and forecasts for seasonal stock and sales plans.
- Oversee the monthly feedback process for stock and sales plans, offering guidance to retail ops and developing high-level monthly re-projections and investment strategies by SKU/category.
- Support annual and rolling monthly forecast process in conjunction with the VP of Business Development.
- Manage overall gross profit margin, providing commentary and analytics, including calling out risks or opportunities in improving account profitability. Experience in P&L management.
Business Development:
- Execute the end to end process of line reviews. This includes but is not limited to the pitch meeting, shelf modular planning, admin on retailer portal/forms, set up, and NPD forecasting.
- Work closely with the brand product team to accurately and effectively build product pitch decks to unlock secondary space opportunities and expansion.
- Collaborate with leadership to build strategic decks for market meetings; comfortable in leading meetings and presenting information and strategy for business advantage.
Marketing & Regional Support:
- Partner with marketing to ensure strong visual presence in stores, in market and on retailer.com (e.g., onsite exposure, offline exposure, mailers, email); spend for account; identifying opportunities to maximize marketing ROI and targeting efficiencies.
- Partner with Social/Digital teams to deliver a support plan in collaboration with the retail partner. Maximizing brand and retailer exposure across various touchpoints.
- Act as a key point of contact for the Canadian PR agency, supporting on product focus strategies in line with retailer activations and knowledge of the Canadian market landscape.
- Support on ideating and executing Canadian specific marketing initiatives (ie. events, partnerships)
Skills & Qualifications:
- 5+ years in Account Management or Category Management (brand or vendor side).
- Experience working directly with Shoppers Drug Mart/Loblaws is essential.
- Passion in beauty & personal care including the beauty landscape in Canada.
- Strong analytical skills and advanced Excel skills (ie Pivot Table, VLookup, Index/Match); ability to interpret data and create actionable insights.
- Strong presentation skills and ability to present strategy and ideas to key stakeholders.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
- Strong organizational skills and attention to detail.
- Ability to manage multiple priorities and meet deadlines in a fast-paced environment.
- Ability to work independently with global teams that sit outside of market.
- French is not required but would be an asset.