GitLab is an open-core software company that develops the most comprehensive AI-powered DevSecOps Platform, used by more than 100,000 organizations. Our mission is to enable everyone to contribute to and co-create the software that powers our world. When everyone can contribute, consumers become contributors, significantly accelerating human progress. Our platform unites teams and organizations, breaking down barriers and redefining what's possible in software development. Thanks to products like Duo Enterprise and Duo Agent Platform, customers get AI benefits at every stage of the SDLC.
The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software.
As a Senior People Communications & Engagement Strategist, you’ll help GitLab team members feel informed, connected, and engaged in a fully remote, global environment. You’ll partner closely with the Senior Manager, People Communications & Engagement to lead internal campaigns and shape how team members experience our programs, culture, and strategy. You’ll own key aspects of our new internal communications hub (powered by Simpplr), from governance and user adoption to content strategy and community-building, turning it into a trusted destination for news, stories, and resources. You’ll create and iterate multi-channel content and e-newsletters, support change and engagement initiatives, and use analytics to improve how we communicate and how team members connect with each other and with GitLab.
Some examples of our projects:
- Championing the rollout and adoption of our new internal communications hub, including enablement for site owners and content managers
- Designing engagement campaigns and internal stories that highlight company milestones, culture initiatives, and team member impact across the GitLab team
- Lead the day-to-day management, optimization, and adoption of our internal communication hub (powered by Simpplr), including governance frameworks, best practices, and enablement resources for site owners and content managers
- Develop clear, engaging internal content across formats (announcements, spotlights, thought leadership, e-newsletters, video, presentations) that supports People programs, company-wide initiatives, and culture building
- Drive multi-channel engagement campaigns across the internal communication hub, email, and Slack that inform GitLab team members, build connection, and support change management
- Collaborate closely with the Senior Manager, People Communications & Engagement, People Business Partners, and functional leaders to plan and execute communication strategies that align messages across teams and divisions
- Design and activate internal programming, events, and initiatives that build community, highlight team member stories, and celebrate company achievements
- Analyze platform, campaign, and content performance data to surface insights and make recommendations that improve communication reach, relevance, and engagement
- Educate, support, and empower internal stakeholders and leaders to use the internal communications hub effectively for announcements, initiatives, events, and resource sharing
- Maintain consistent voice, tone, and messaging across internal channels while managing multiple projects, timelines, and stakeholders in an all-remote, asynchronous environment
- Background in internal communications, employee engagement, corporate communications, or related fields such as human resources, marketing, program management, or community management
- Experience using intranets and employee engagement platforms (Simpplr or similar), including basic configuration, governance, and analytics
- Experience developing and executing integrated content and engagement campaigns across channels like internal communication platforms, intranet, Slack, email/e-newsletters, video, and presentations
- Ability to analyze communication and platform metrics to assess performance and optimize content, campaigns, and e-newsletters
- Skill in planning and managing projects, coordinating with multiple stakeholders, and meeting deadlines in a structured, organized way
- Proven experience helping to shape and implement internal communication strategies and initiatives that support people programs and company-wide priorities
- Strong written and verbal communication skills with the ability to adapt messaging for different audiences, leaders, and communication channels
- Ability to work independently and collaboratively in a distributed team, with openness to learning new tools and applying transferable skills from related disciplines
The People Communications & Engagement team sits within the People function and focuses on informing and connecting GitLab team members through clear, transparent, and engaging communication. The team partners with People leaders and cross-functional stakeholders to plan and deliver internal campaigns, company-wide announcements, team member spotlights, events, and engagement initiatives across channels, including our new internal communications hub (powered by Simpplr). Working as a small, distributed team, we collaborate asynchronously across time zones, share work in the handbook, and iterate based on feedback and data to continuously improve the team member experience. Current priorities include driving successful adoption of our internal communications hub, strengthening governance and best practices for content owners, and building programs that foster a stronger sense of community and connection at GitLab.
The base salary range for this role’s listed level is currently for residents of listed locations only. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, and alignment with market data. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.
- Benefits to support your health, finances, and well-being
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and Development Fund
- Parental leave
- Home office support
Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application.
Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.
Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.
GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.
