The Senior Performance Marketing Manager will own user acquisition for Angry Birds Friends, optimizing existing networks and testing new channels. They will collaborate with various teams to create high-performing campaigns and contribute to the overall growth strategy of Rovio's game portfolio.
Rovio is part of the SEGA family and world famous for our flagship IP Angry Birds - want to know more about Rovio as an employer? Click here.
We're looking for a friendly, data-loving Senior Performance Marketing Manager to join our flock in Espoo or Barcelona! You’ll be the dedicated User Acquisition expert who’ll have a unique opportunity to truly own and shape the growth story for Angry Birds Friends. This profitable title has massive scaling potential, and you’ll get to drive the entire UA strategy, reporting directly to the Head of Growth. While your primary focus is on ABF, you’ll also play a fundamental part in defining innovative, multi-game campaign management methods for our diverse portfolio of roughly 15 titles. If you’re excited by the prospect of independence and making a big impact, we want to connect with you.
You will have impact and fun at work by:
- Taking complete ownership of the User Acquisition operation for Angry Birds Friends, setting the standard for growth through strategy, execution, and budget accountability.
- Performing deep, detailed optimization on our existing network partners to maximize ROI, while enthusiastically testing and scaling new acquisition channels to find profitable pockets of growth.
- Leading the strategy and testing for our browser-based version of the game to unlock entirely new player segments via Web UA innovation.
- Collaborating closely with our Art, Design, and Analytics teams to concept, test, and iterate on stunning, high-performing creative assets.
- Sharing your expertise and applying advanced campaign management methods across our portfolio of ~15 titles, helping to shape the studio's wider growth vision.
- Translating complex performance data into clear, easy-to-understand insights and actionable priorities that support the Head of Growth and studio leadership.
Experience and skills we are looking for:
- You have 6+ years of hands-on experience in mobile User Acquisition, specifically within the Free-to-Play (F2P) gaming space.
- You're committed to cooperative campaign management and have proven experience handling networks like Google Ads, Facebook Ads, Applovin, Unity, and Moloco.
- You have a history of improving business metrics by applying your UA expertise to campaigns, resulting in positive and measurable outcomes.
- You have significant experience using data analysis tools, and you're enthusiastic about understanding the 'story behind the data' to make supportive decisions that fit the long-term business goals.
- You fully understand how game features and metrics influence UA performance, and you're an agreeable and cooperative partner when working closely with cross-functional teams like Game Design and Analytics.
You'll work in a hybrid setup with two days at the office per week. Kindly send us your CV in English. We look forward to speaking to you!
We welcome applicants to use the name they want to be addressed by in the application form, regardless of whether it is their legal name.
At Rovio, we are also committed to providing reasonable accommodations for qualified individuals with disabilities or conditions in our working environment and job application procedures. We are committed to continuously improving workplace accessibility. If you have any questions before applying, please write to us at [email protected].
What to expect when you join us
Meet the Rovians
Hiring process at Rovio
Diversity, Equity and Inclusion at Rovio
Similar Jobs
HR Tech • Information Technology • Professional Services • Sales • Software
The SMB Account Executive drives new business growth by managing the sales cycle, from prospecting to closing deals in a SaaS environment.
Top Skills:
Salesforce
.png)
Cloud • Insurance • Payments • Software • Business Intelligence • App development • Big Data Analytics
The role involves delivering exceptional customer service, collaborating with internal teams, developing account plans, and monitoring customer health to ensure retention and growth.
Top Skills:
Salesforce
Artificial Intelligence • Cloud • HR Tech • Information Technology • Productivity • Software • Automation
Manage and lead the technical support team, ensuring high performance and customer satisfaction while driving improvements in support metrics and processes.
Top Skills:
AIIncident ManagementTechnical Support ManagementWeb-Based Services
What you need to know about the Ottawa Tech Scene
The capital city of Canada and the nation's fourth-largest urban area, Ottawa has proven a rapidly growing global tech hub. With over 1,800 tech companies, many of which are leaders in their sectors, the city's tech talent now makes up more than 13 percent of its total workforce. This growth is driven not only by the big players like UL Solutions and Dropbox, but also by a thriving startup ecosystem, as new businesses emerge to follow in the footsteps of those that came before them.
