Senior Product Manager - Growth Incentives

Ready to be pushed beyond what you think you're capable of?
At Coinbase, our mission is to increase economic freedom in the world. It's a massive, ambitious opportunity that demands the best of us, every day, as we build the emerging onchain platform - and with it, the future global financial system.
To achieve our mission, we're seeking a very specific candidate. We want someone who is passionate about our mission and who believes in the power of crypto and blockchain technology to update the financial system. We want someone who is eager to leave their mark on the world, who relishes the pressure and privilege of working with high caliber colleagues, and who actively seeks feedback to keep leveling up. We want someone who will run towards, not away from, solving the company's hardest problems.
Our work culture is intense and isn't for everyone. But if you want to build the future alongside others who excel in their disciplines and expect the same from you, there's no better place to be.
While many roles at Coinbase are remote-first, we are not remote-only. In-person participation is required throughout the year. Team and company-wide offsites are held multiple times annually to foster collaboration, connection, and alignment. Attendance is expected and fully supported.
Coinbase Growth is a consumer-facing team that works on scaling Coinbase by identifying the highest impact opportunities that better connect users and maximize core product value. We are looking for an entrepreneurial and system-thinking Product Manager to join our Incentives team-the central system that will power all rewards, promotions, and user bonuses across Coinbase.
Your mission is to build the "incentives-as-a-service" engine for all of Coinbase. You will own the incentive primitives (the core building blocks) that empower product teams, and the intelligent systems that deliver the right offer, to the right user, at the right time.
We have three key objectives:

• Step 1: Grow MATU -> Grow our addressable audience by using high-ROI incentives, like the Account Inflow Bonus, within strict profitability and risk guardrails.
• Step 2: Drive Meaningful Engagement -> Use the incentives platform to run targeted, time-sensitive campaigns that help users take key actions, build investing habits, and discover core product value.
• Step 3: Maximize Lifetime Value -> Retain our best users and increase loyalty by building scalable incentive programs that reward product expansion, depth of usage, and AUM growth.

What you'll be doing:

• Define and Build the "Incentive Primitives" from 0-to-1: This is the core of the role. You will lead the 0-to-1 design and build of the reusable "LEGO bricks" for the entire engine. You'll partner with Engineering to invent and launch the very first versions of core components, like advanced targeting/eligibility logic, a library of payout models, and standardized campaign management tools.
• Build the "Incentives Engine" Vision: You will use your deep, hands-on learnings to define and own the 0-to-1 strategy for our new "incentives-as-a-service" engine. Your goal is to enable teams across Coinbase to launch high-ROI campaigns in days, not months.
• Create the Intelligence Layer: Partner with Data Science to build the analytics and optimization layer for all incentives. You will define the data models and A/B testing frameworks required to rigorously measure ROI from day one.
• Partner with Risk & Compliance: Lead the deep integration with our core risk and compliance systems to proactively prevent fraud and abuse, ensuring your engine is secure and scalable.
• Lead Cross-Functional Execution: You will lead and align a large, cross-functional team of engineering, design, data science, risk, marketing, and finance partners to build and scale this critical, company-wide infrastructure.
• Understand your product's strategic and competitive position and deliver results in the context of broader organizational strategies and goals

What we look for in you:

• 6+ years of product management experience, preferably on a high-performing Growth team at a consumer tech company.
• An entrepreneurial "0-to-1" mindset. You are not afraid to roll up your sleeves and "do the job" manually first (like running an incentive program) before you build the technology to automate it.
• Deep "1-to-N" Systems Thinking. You are a natural systems thinker. You see the one-off solution as a prototype for the scalable, reusable "engine" and "primitives" you will build next.
• Direct experience in the Growth, Promotions, or Incentives space. You have built or managed systems related to rewards, user bonuses, loyalty programs, or complex pricing.
• Deeply analytical, with a proven ability to partner with Data Science to build measurement and A/B testing frameworks from the ground up.
• Exceptional interpersonal communication, relationship management, and organizational skills, with a proven ability to lead complex, multi-quarter, cross-functional projects.

Nice to haves:

• Experience or passion in crypto
• Strong interest in influencing the business: revenue generation, business models, and LTV optimization.

Job# GCPM06US
*Answers to crypto-related questions may be used to evaluate your onchain experience
#LI-Remote
Pay Transparency Notice: The target annual salary for this position can range as detailed below. Full time offers from Coinbase also include bonus eligibility + equity eligibility + benefits (including medical, dental, and vision)
Pay Range:
$217,900 - $217,900 CAD
Please be advised that each candidate may submit a maximum of four applications within any 30-day period. We encourage you to carefully evaluate how your skills and interests align with Coinbase's roles before applying.
Commitment to Equal Opportunity
Coinbase is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation or any other basis protected by applicable law. Coinbase will also consider for employment qualified applicants with criminal histories in a manner consistent with applicable federal, state and local law. For US applicants, you may view the Employee Rights and the Know Your Rights notices by clicking on their corresponding links. Additionally, Coinbase participates in the E-Verify program in certain locations, as required by law.
Coinbase is also committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please contact us at accommodations[at]coinbase.com to let us know the nature of your request and your contact information. For quick access to screen reading technology compatible with this site click here to download a free compatible screen reader (free step by step tutorial can be found here) .
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AI Disclosure
For select roles, Coinbase is piloting an AI tool based on machine learning technologies to conduct initial screening interviews to qualified applicants. The tool simulates realistic interview scenarios and engages in dynamic conversation. A human recruiter will review your interview responses, provided in the form of a voice recording and/or transcript, to assess them against the qualifications and characteristics outlined in the job description.
For select roles, Coinbase is also piloting an AI interview intelligence platform to transcribe and summarize interview notes, allowing our interviewers to fully focus on you as the candidate.
The above pilots are for testing purposes and Coinbase will not use AI to make decisions impacting employment . To request a reasonable accommodation due to disability, please contact accommodations[at]coinbase.com