What You’ll Do:
Define and sharpen all external and internal messaging, translating multi-featured product capabilities into clear, compelling narratives for specific solutions and use cases.
Create core PMM assets yourself (web pages, sales/CS decks, battle cards) with consistent messaging across all GTM channels (Marketing, Sales-Enablement, Customer Success), adapting narratives for different audiences and phases of the user journey.
New Product Campaigns: Plan and execute end-to-end launches and product updates, coordinating cross-functionally to deliver positioning, messaging, and campaign assets.
Research turned into actionable insights: Conduct user research to uncover workflows and pain points, translating insights into actionable direction for the marketing, sales, success and product teams.
Support Product-Led Growth initiatives: that drive discovery, sales, onboarding, and cross-sell through in-product experiences and funnel optimization.
What You Bring:
5+ years of product marketing experience in B2SMB; Experience in the US QSR restaurant industry or delivery marketplaces - Must.
You've owned a core product area end-to-end: from ICP and positioning through to launches and field enablement.
You've worked in fast-moving environments where the product ships faster than the messaging can keep up - and found a way to move at that pace without losing quality.
A systems thinker who builds messaging architectures and frameworks others can use, not just one-off assets.
Proven track record to craft clear, differentiated messaging that resonates to non-technical audiences.
Excellent written communication and strong editorial judgment, with a proven ability to craft clear, differentiated messaging that resonates with non-technical audiences, while actively pushing for specificity and alignment.
Data-driven approach: Comfortable conducting user interviews and synthesizing qualitative and quantitative insights into actionable marketing and product direction, using metrics and funnel analysis.
Comfortable working closely with product, R&D, growth, design, and marketing teams in a fast-moving environment.
Self-starter mindset: A proactive, independent contributor who thrives in fast-paced environments and can move quickly from strategy to execution.
AI-first mindset: comfortable using AI tools to automate and scale workflows, with a natural inclination toward AI-native approaches in day-to-day work.
Ambitious and competitive: you set a high bar, think big, and want to win. You'll go the extra mile and you're motivated by building something that leads the market.
What We Offer:
- Strong & Competitive Compensation Package, Including Equity
- Company-Sponsored Insurance Package (Health, Dental, Vision, Mental Health)
- Paid Parental Leave
- Flexible Work Environment
- Responsible Paid Time Off Policy
