Senior Social Media Specialist, Thought Leadership and Employee Influencer Programs Washington, DC/ Remote Considered

Requisition Number: 2394198
UnitedHealth Group is a health care and well-being company that's dedicated to improving the health outcomes of millions around the world. We are comprised of two distinct and complementary businesses, UnitedHealthcare and Optum, working to build a better health system for all. Here, your contributions matter as they will help transform health care for years to come. Make an impact with a team that shares your passion for helping others. Join us in making healthcare work better for everyone through people-led, responsible AI while Caring. Connecting. Growing together.
We are looking for a Senior Social Media Specialist to support our enterprise Communications team and its growing portfolio of executive, clinician and employee voice programs. This role will provide day-to-day program coordination and execution, helping the team manage content calendars, publishing, community engagement, reporting and program workflows.
This is an opportunity for a highly organized and curious social media professional who is interested in expanding their expertise across strategy, content, community management, creator programs, analytics and emerging social platforms.
You'll enjoy the flexibility to work remotely* from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.
Primary Responsibilities:
Program Coordination & Content Planning

• Build and maintain content calendars, project trackers and program resources
• Coordinate with program leads, communications partners and subject-matter experts to gather content and move projects forward
• Track deadlines, reviews, approvals, and next steps across multiple workstreams
• Organize content, creative assets, and program materials in shared team workspaces
• Support participant onboarding, content-planning sessions, video shoots and other program activities
• Help maintain guides, templates, and other team documentation
• Contribute ideas and recommendations that enhance program performance, streamline workflows, improve participant experiences, and support the growth and scale of employee programs
• Support pilot programs, testing opportunities, and new social media initiatives

Publishing & Community Management

• Manage day-to-day scheduling and publishing across people channels, like executive and clinician social media accounts
• Prepare approved captions, media, links, and other publishing elements
• Monitor comments, mentions, and audience activity through social media management tools and native platforms
• Identify routine engagement opportunities and support responses using approved guidance
• Flag customer-care needs, sensitive conversations and potential risks for review and escalation
• Maintain accurate records of published content and relevant audience activity

Platforms, Reporting & Optimization

• Support social account setup, dashboards, alerts, and routine maintenance in social media management tools
• Measure content performance against established KPIs and prepare recurring reports
• Monitor social trends, audience questions, and content opportunities
• Analyze program performance and recommend optimizations based on audience insights, engagement trends and platform best practices
• Maintain organized records of content performance and useful examples to support future planning
• Support paid amplification and coordinate with internal and external partners as needed

You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
Required Qualifications:

• Bachelor's degree in Communications, Marketing, Public Relations or a related field, or equivalent experience
• 3+ years of experience in social media, communications, marketing, or a related field
• Familiarity with publishing content and monitoring engagement across major social media platforms
• Familiarity with social media management, analytics and content-planning tools
• Ability to analyze performance data and translate insights into recommendations

Preferred Qualifications:

• Experience supporting video, photography, creator content or digital storytelling
• Clear written and verbal communication skills with ability to collaborate across teams
• Solid organizational skills and attention to detail, with the ability to manage multiple priorities

*All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. The salary for this role will range from $72,800 - $130,000 annually based on full-time employment. We comply with all minimum wage laws as applicable.
Application Deadline: This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
At UnitedHealth Group, our mission is to help people live healthier lives and help make the health system work better for everyone. Together, we are shaping the future of healthcare by harnessing technology and innovation to make care simpler to navigate, more affordable and more connected for the people we serve. We are committed to creating an inclusive workplace where everyone feels welcomed, valued, heard and respected, empowering people to bring their authentic selves to work and strengthening our collective impact through diverse talents, backgrounds, experiences and perspectives.
UnitedHealth Group and its affiliated brands are an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group and its affiliated brands are a drug-free workplace. Candidates are required to pass a drug test before beginning employment.