Who We Are
Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.
Our Ways of Working
Babylist thrives as a remote-first company, with HQ team members located across the U.S. and Canada. We meet in person twice a year—once as a company and once by department to strengthen the relationships that power our work. We show up consistently, stay purpose-driven, and achieve results —together, from anywhere.
Our Tech Stack
- Ruby on Rails
- React
- AWS
- Sidekiq
- MySQL
- Redis
What the Role Is
Babylist is looking for a Senior Software Engineer to join the Registry engineering team. This team is responsible for the end-to-end experience of building and sharing users’ Babylist registry, a product used and loved by millions of parents and gift givers. Product areas include product recommendations, baby shower kits, third party order tracking, and other registry management tools. You’ll work closely with Product, Design and other stakeholders to design and build new features and experiences for our registrants.
Who You Are
- A high-performing engineer with 6+ years experience delivering end to end solutions that drive business growth
- An exceptional problem solver
- Skilled and experienced in Ruby on Rails and React
- Able to deliver elegant, effective software solutions in a timely manner
- A clear, friendly, and open-minded communicator
- Passionate about making measurable improvements for our customers, and using data to drive growth
- You are experienced in incorporating AI tools into daily software development practices, including code generation, automated testing, and rapid prototyping to enhance development velocity and code quality
How You Will Make An Impact
- Provide thought leadership around process, tooling, systems, and software architecture. We benefit by more knowledge and learning how others solve problems. You will feel excited to bring in new ways of solving problems
- Improve and help maintain existing systems. Friction in the development process slows us down and has a large opportunity cost. You relish the opportunity to improve test coverage and delete thousands of lines of code
- Work closely with product owners to design, implement and deploy systems to support and scale user shopping experiences, research and recommendation, personalizing and extending the Registry experience
- Working in a close, supportive team solving real-world problems and making decisions
- Mentoring other team members through design and architecture planning, code reviews, and knowledge-sharing sessions
- Identifying opportunities for new product initiatives founded on your knowledge of the technical landscape and web platform capabilities
Why You Will Love Working At Babylist
- We invest in the infrastructure you’ll need to be supported and successful: tools, opportunities to connect with colleagues, and a stipend to help you set up your office
- We build products that have a positive impact on millions of people’s lives
- We work at a sustainable pace which means work/life balance is a real thing here
- We believe technology and data can solve hard problems
- AI plays a meaningful role in how we work, create, and scale—intentionally embedded in our tools, systems, and decision-making to support innovation and real impact
- We believe in exceptional management
- We offer competitive pay and meaningful opportunities for career advancement
- We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
- We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning
Babylist follows a market-based approach to compensation, with pay varying based on location, experience, and qualifications. In compliance with applicable pay transparency laws, the starting salary range for this role is CAD $158,500.00 to $198,000.00, representing the lowest to highest compensation we reasonably expect to offer for this position.
Your starting salary within this range will be determined based on your skills, experience, and work location, with future adjustments informed by role growth, performance, and internal pay equity. Babylist is committed to supporting career progression and recognizes the value of performance-based advancement.
In addition to competitive pay, Babylist offers equity, bonus opportunities, and a comprehensive benefits package, including company-paid health, dental, and vision insurance, flexible spending accounts and paid leave, including PTO and parental leave.
Important Notices
Interview Process & Data Use
To support a fair and consistent hiring process, Babylist uses AI to transcribe all interviews. Transcripts are confidential and used solely for evaluation purposes, in accordance with data privacy laws such as CCPA and GDPR. By applying, you acknowledge and consent to this use.
Interview & Education Integrity
To ensure fairness, we require that all technical interviews and assessments be completed independently and without assistance from AI tools, bots, content-farming services, or real-time coaching platforms (e.g., ChatGPT, GitHub Copilot, Interview Warmup, etc.) Any indication of third-party help or AI-generated responses—including real-time AI coaching or farming of answers— will result in immediate disqualification. We may also verify degrees and academic records through third-party sources. Providing false information will result in removal from our interview process.
Official Communication
All communication regarding your application will come only from the Babylist Talent Team via an @babylist.com email address. We will never request payment, bank information, or personal financial details. Be cautious of fraudulent outreach via non-company email addresses, messaging platforms (e.g., WhatsApp, Telegram), or unsolicited phone calls. To verify legitimate opportunities, visit our careers page.
SMS Consent
As part of our hiring process, you may be offered the option to receive text message updates about your application or interviews. Opting out will not affect your application status—communication will continue via email or phone. Message and data rates may apply. You can reply STOP to unsubscribe or HELP for assistance. See our Privacy Policy for more information.
