Lead SEO efforts by developing strategies, optimizing content, and utilizing HubSpot tools to enhance digital visibility and organic growth.
We are seeking an experienced SEO Manager/Specialist with advanced HubSpot expertise to lead our SEO efforts and enhance our digital visibility. The ideal candidate will be responsible for implementing effective SEO strategies, collaborating with the content team, and utilizing HubSpot’s powerful tools to drive organic growth. This role is crucial for boosting our brand presence as we expand globally.
Key Responsibilities:
- Develop and Implement SEO Strategy: Formulate a comprehensive SEO strategy to improve organic search rankings, drive traffic, and maximize brand visibility.
- HubSpot Integration: Utilize HubSpot to optimize marketing automation workflows, build SEO-focused landing pages, and enhance lead generation.
- On-Page and Off-Page SEO: Conduct thorough keyword research, optimize content, implement link-building strategies, and perform site audits to identify and resolve issues.
- Content Optimization: Work closely with the content team to create and optimize high-quality, engaging content that aligns with SEO best practices.
- Technical SEO: Collaborate with web developers to ensure website structure, code, and navigation are optimized for search engines.
- Performance Tracking and Reporting: Monitor key SEO metrics using tools such as HubSpot. Provide regular reports and insights to the marketing team.
- A/B Testing and Experimentation: Conduct A/B tests on landing pages and site content to improve conversion rates.
- Stay Updated: Keep up with the latest SEO trends and algorithm updates to ensure strategies remain effective.
Requirements:
- Experience: 3+ years of proven SEO experience, preferably within the SaaS or tech industry.
- HubSpot Expertise: Advanced skills in using HubSpot for content management, lead tracking, and marketing automation.
- Technical Skills: Familiarity with HTML, CSS, and SEO tools.
- Analytical Skills: Ability to interpret complex data, generate actionable insights, and adapt strategies based on performance.
- Project Management: Strong organizational skills with the ability to manage multiple projects and meet deadlines.
- Communication: Excellent verbal and written communication skills.
Preferred Qualifications:
- Industry Knowledge: Experience with global payroll, payments, or HCM sectors.
- Certifications: SEO certifications or HubSpot Marketing Software Certification.
- Additional Tools: Proficiency in using other analytics or user behavior tools.
- Experience working in a high-growth, fast-paced startup environment
- Familiarity with global payment systems and payroll processes.
- Bilingual abilities, particularly in English and Spanish.
Top Skills
CSS
HTML
Hubspot
Seo Tools
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What you need to know about the Ottawa Tech Scene
The capital city of Canada and the nation's fourth-largest urban area, Ottawa has proven a rapidly growing global tech hub. With over 1,800 tech companies, many of which are leaders in their sectors, the city's tech talent now makes up more than 13 percent of its total workforce. This growth is driven not only by the big players like UL Solutions and Dropbox, but also by a thriving startup ecosystem, as new businesses emerge to follow in the footsteps of those that came before them.
