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Before jumping in on all the information about the role and what you can bring to the table, let us introduce ourselves real quick.
About us
We are Insider, a B2B SaaS company that drives growth for its clients around the world. How are we achieving this? We are the #1 AI-native platform for Customer Experience and Marketing—offers marketers a single platform to deliver unique experiences per person, drive profitable growth, and unleash peak productivity and efficiency. Our platform connects data across channels, predicts future behavior with AI, and individualizes experiences from a single platform.
We have just celebrated our $500M Series E funding round, led by General Atlantic. Before this, we’ve unlocked unicorn status following our Series D round. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 1200+ brands from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Coca-Cola, Nike, L’Oreal, Singapore Airlines, Virgin, Nestle, Nissan, Lenovo, Puma, IKEA, Allianz, Dominos, CNN, and the list goes on.
Having unlocked unicorn status, Insider was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world, to achieve $200M in CARR (Committed Annual Recurring Revenue). Insider was named a leader in The Forrester Wave for Cross-Channel Campaign Management 2021, and Leader in the IDC MarketScape: Worldwide Omnichannel Marketing Platforms for B2C Enterprises 2023 Assessment. The company has been recognized in The Top 1% of all software companies worldwide in G2’s 2024 Software Awards, and named in The Top 10 Best Software Products with the most #1 rankings alongside other software legends like Google, Zoom, and Monday.com. According to G2’s Spring’24 reports. Insider is also the #1 G2 Leader in 6+ categories, including Customer Data Platforms (CDP), Personalization Engines, Personalization Software, Mobile Marketing, Customer Journey Analytics, and e-commerce Personalization.
When our team founded Insider, they not only sought to create a product company but also to build the most socially progressive technology community in the world. Through our corporate social responsibility initiatives like 100Projects SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact into our communities across 27+ countries, spearheading transformative projects in areas such as health, education, farming, animal rights, and increasing the proportional representation of women in STEM careers.
Behind all these achievements, there is an exceptionally talented and passionate team across 27+ countries that moves fast and agile, creates cutting-edge products, and focuses on making an impact. If you want to join us on this journey, just keep reading.
Are you interested in SEO to make your mark with a #1 leader, where excellence is a habit? Great, because we are looking for a knowledgeable, detailed-orientated, data-obsessed, and imaginative SEO Specialist to join our team and help scale our organic efforts to lead us to exponential growth.
About the role
This is a once-in-a-lifetime opportunity for the right candidate to build and own a best-in-class organic acquisition channel that delivers meaningful commercial impact to the business.
This role is within a small but passionate team dedicated to digital marketing. If you are an aspiring, hands-on expert who thrives on challenges, can’t hide your energy, and is hungry to deliver tangible results against our company’s growth targets - we are looking for you!
We believe in the power of actions more than anything else. So we asked our VPs of Marketing, Marketing Managers, Country Managers, Regional Directors, and Sales Teams to explain what they need from the successful candidate:
Responsibilities
- We are growing rapidly and you will play a key role in ensuring we hit our growth and efficiency targets by owning a critical function – SEO.
- You’ll be responsible for the scaling and optimization of our visibility and search-ability, online
- Execute our SEO strategy and set aggressive goals & targets to turn marketing into a revenue-driving growth force.
- Plan, build, manage, analyze, and optimize our SEO initiatives to deliver maximum impact
- Manage our SEO third-party agencies to deliver projects on time and within budget
- Build sophisticated strategies that make it easier for qualified buyers to discover Insider and convert
- Manage our SEO budget, with a key focus on maximizing ROI, delivering a high amount of sales-qualified opportunities, while lowering CAC
- Strong project management skills. Self-motivated and extremely resourceful in driving projects forward
- Co-owning technical SEO roadmap with Development
- Proofing content for blogs, websites, and social media for effective SEO keywords
- Preparing executive-level reports and summaries for Senior Leadership Team
Requirements:
- 2+ years of experience in SEO. Experience in technology or software/SaaS
- A university degree in Business, Marketing, or a related field is a big plus!
- Proven track record in contributing to Marketing’s pipeline generation and revenue targets
- Excellent verbal and written communication skills in English
- Expert at working with platforms, including SEM Rush, Google Analytics
- Experience with CRM and Marketing Automation software is a plus, Salesforce CRM and Hubspot are preferred
- Able to work with remote team members and multiple stakeholders across various departments and countries.
- Experienced at working comfortably across all levels of an organization. We’re a pretty flat structure, so we need someone who can transition from working in painstaking detail within platform - but also be able to provide executive-level reports, updates, and dashboards to senior stakeholders
- Experience working within an international company, managing multiple regions is preferred. Our digital marketing function is small but mighty!
- Super energetic positive attitude, a strong sense of humor, and a hearty appetite for growth
- The ability and flexibility to work in a fast-paced startup environment as well as high emotional intelligence
- Curious about emerging technologies and marketing trends
Hold on! Life’s a two-way road! Here’s what you’ll enjoy while working with Insider
- We offer many hard and soft skills training sessions to help you improve and challenge yourself. You’ll have access to 16,000+ online courses taught by real-world professionals on the LinkedIn Learning platform to satisfy your hunger for knowledge. Plus, access to Udemy
- You’ll have space to share your skills through training sessions and workshops if you wish. Sharing is caring!
- We’ll provide you with a paid Spotify account subscription, so you can cozy up in your headset cocoon whenever you want
- You’ll have a chance to work in an international, diverse and inclusive environment
- You’ll be part of an industry that’s shaping the future of customer experiences
Is this position made for you?
- Let’s talk! We’re lifelong learners and naturally curious. We can’t wait to get to know you.
We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.
Please follow Insider on LinkedIn, Instagram, Youtube, and Medium!
What you need to know about the Ottawa Tech Scene
The capital city of Canada and the nation's fourth-largest urban area, Ottawa has proven a rapidly growing global tech hub. With over 1,800 tech companies, many of which are leaders in their sectors, the city's tech talent now makes up more than 13 percent of its total workforce. This growth is driven not only by the big players like UL Solutions and Dropbox, but also by a thriving startup ecosystem, as new businesses emerge to follow in the footsteps of those that came before them.
