The Specialist, Community Marketing supports the execution and optimization of marketing programs within the Essex portfolio. This role focuses on implementing marketing initiatives, tracking performance metrics and assisting in the development of strategies to drive traffic, leases and customer engagement. The Specialist collaborates with property operations teams to gather data and insights on marketing effectiveness and provides support in evaluating sales efforts and recommending improvements. They play a key role in maintaining marketing reports and aiding in the management of marketing expenditures.
WHAT YOU WILL DO:
Serve as regional portfolio marketing “expert."
Review weekly traffic, exposure, and occupancy reports to proactively identify where help is needed for community to achieve performance goals.
Execute community and regional marketing tactics and campaigns.
Ensure marketing tactics are optimized and provide incremental support as needed.
Support asset positioning, naming and messaging.
Identify and provide gap analysis for assigned portfolio.
Ensure lease-up targets are met on time and on budget.
Shop competitors and conduct analysis to determine key points of difference and areas of opportunity.
Tour communities and make recommendations to improve onsite branding and lead conversion.
Oversee onsite use of marketing resources, including graphics, signage, collateral and brand standards.
Contribute to centralized reporting of community visits, observations and other relevant community information.
Keep top talks and other community research and data up to date.
Provide regional perspective to the larger cross-functional marketing team.
Perform other duties and special projects as assigned by supervisor.
WHAT YOU WILL NEED:
Bachelor's degree (B.A./B.S.) from a four-year college or university in Marketing, Communications, Business Administration, or related field.
1-2 years of work experience in a corporate setting or similar internship experience. Multifamily real estate experience preferred.
Good verbal and written communication.
Orientation and commitment to exceptional customer service.
Strong attention to detail and follow-through.
Outstanding organization and time management skills.
Proven ability to manage multiple projects and work well under time and other constraints.
Strong analytical and decision-making skills.
Expertise in Microsoft Office Suite: Word, Excel, PowerPoint.
Outstanding presentation, written and verbal communications skills.
Team player and collaborator, with a belief in the importance of transparency and sharing.
Strong can-do attitude. Ability to pivot as needed.
Takes ownership and initiative to drive projects through to completion.
Professional demeanor, positive approach, sense of humor.
Desire for growth and development.
WHAT THE JOB REQUIRES:
Work is primarily conducted in an office setting. Requires sitting at a desk or workstation for extended periods. Involves the use of standard office equipment such as computers, phones, and printers.
The position includes in-person work requirements consistent with the hybrid policy located at Essex's corporate offices in Irvine. The hybrid policy is subject to change at Essex’s sole discretion.
Requires the ability to sit or stand for extended periods. Minimal physical effort in the day-to-day tasks.
Minimal travel may be required for occasional meetings, training, or conferences.
WHAT YOU WILL BRING TO THE TABLE:
No formal supervisory responsibilities in this position. May provide informal assistance such as technical guidance and/or training to coworkers. May coordinate work and assign tasks.
Ability to comprehend and interpret instructions, short correspondence, and ask clarifying questions to ensure understanding. Ability to write routine reports and correspondence. Ability to respond to common inquiries or complaints from clients, co-workers, and/or supervisor.
Ability to understand and carry out general instructions in standard situations. Ability to solve problems in standard situations. Requires basic analytical skills.
Decisions made with general understanding of procedures and company policies to achieve set results and deadlines. Errors in judgment may cause short-term impact to co-workers and supervisors.
Essex provides great communities in which to live, work and invest. We are a purpose-driven company, and we pride ourselves on promoting an internal culture of growth and opportunity by engaging, enabling, and empowering our teams. Working at Essex is not a destination. It is a journey where you can confidently build your career.
New hires generally start between $35.10 - $42.79 per hour. The final salary offer will be determined after reviewing relevant factors, including but not limited to skill sets; relevant experience; internal equity; and other business and organizational needs.This role is also eligible to participate in Essex’s discretionary Annual Bonus program that is commensurate with the level of the position.
