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Deepwatch

Sr. Content Marketing Manager

Posted 5 Days Ago
Be an Early Applicant
8 Locations
Senior level
8 Locations
Senior level
The Senior Content Marketing Manager will develop and implement a comprehensive content strategy, craft compelling content, optimize for SEO, manage performance metrics, and collaborate across teams to drive engagement and demand.
The summary above was generated by AI

Come join Deepwatch’s team of world-class cybersecurity professionals and the brightest minds in the industry. If you're ready to challenge yourself with work that matters, then this is the place for you. We're redefining cybersecurity as one of the fastest growing companies in the U.S. – and we have a blast doing it!

Who We Are

Deepwatch is the leader in managed security services, protecting organizations from ever-increasing cyber threats 24/7/365. Powered by Deepwatch’s cloud-based security operations platform, Deepwatch provides the industry’s fastest, most comprehensive detection and automated response to cyber threats together with tailored guidance from dedicated experts to mitigate risk and measurably improve security posture. Hundreds of organizations, from Fortune 100 to mid-sized enterprises, trust Deepwatch to protect their business. 

Our core values drive everything we do at Deepwatch, including our approach to tackling tough cyber challenges. We seek out tenacious individuals who are passionate about solving complex problems and protecting our customers. At Deepwatch, every decision, process, and hire is made with a focus on improving our cybersecurity solutions and delivering an exceptional experience for our customers. By embracing our values, we create a culture of excellence that is dedicated to empowering our team members to explore their potential, expand their skill sets, and achieve their career aspirations, which is supported by our unique annual professional development benefit.

Deepwatch recognition includes:

  • 2023, 2022 and 2021 Great Place to Work® Certified
  • 2023 and 2022 Forbes America’s Best Startup Employers
  • 2023 and 2022 Fortress Cybersecurity Award
  • 2023 $180M Series C investment from Springcoast Capital Partners, Splunk Ventures, and Vista Credit Partners of Vista Equity Partners
  • 2022 Cigna Healthy Workforce Silver Designation
  • 2022 Cybersecurity Excellence Award for MDR

Senior Content Marketing Manager

This role is hybrid in one of these COE locations: Tampa, FL, SF Bay Area, or Austin, TX

Deepwatch is seeking a Senior Content Marketing Manager to own and execute our content strategy, driving the creation of compelling, high-impact content that supports customers throughout their journey—from awareness to advocacy. This role is responsible for crafting and optimizing content that educates, informs, and drives action across multiple channels, including the website, blog, email campaigns, social media, thought leadership, sales enablement, and demand generation initiatives. 

The ideal candidate is a strategic thinker and hands-on content creator who understands how to develop messaging that resonates with our audience, supports our go-to-market strategy, and fuels business growth. You will play a key role in ensuring our content aligns with Deepwatch’s brand, market positioning, and customer needs—ultimately driving awareness, engagement, and demand. 

This role requires exceptional writing skills and the ability to transform content into impactful assets that drive engagement and sales. Additionally, you will leverage data-driven insights to continuously refine the content strategy, optimizing performance and effectiveness. 

In this role you’ll get to: 

  • Develop a cohesive strategy and produce engaging content across a variety of written and multimedia formats (website, ads, video, email, materials, etc.), independently and in collaboration with others
  • Serve as a go-to content strategist, taking accountability for quality assurance on external communications
  • Optimize content for SEO and oversee/implement best practices to improve search rankings
  • Assess content performance metrics and ROI for continuous optimization and data-driven decisions
  • Collaborate cross-functionally to craft messaging for product launches, demand generation campaigns, and sales collateral
  • Assume a subject matter expert (SME) role on the team, deeply understanding Deepwatch’s brand, differentiators, methodologies, and service offers, as well as key audience targets and their pain points
  • Create and implement a comprehensive content strategy aligned with Deepwatch’s brand and business objectives
  • Lead and motivate any outside writers, designers, and multimedia specialists
  • Establish key performance indicators (KPIs) to measure the success and impact of content strategies
  • Regularly analyze and report on the performance of content initiatives, making data-driven recommendations for optimization
  • Lead and manage third-party writers/vendors  where appropriate
  • Ensure creative/brand guidelines are established and adhered to

To be successful in this role you’ll need to: 

  • Proven content marketing experience
  • Deep understanding of content strategy and SEO, including tactical experience
  • Exceptional writing, editing, and proofreading skills with a keen eye for detail
  • Experience creating content for demand-generation campaigns
  • Demonstrated ability to communicate complex topics through enticing copy and narratives
  • Proficiency in content management systems (CMS), marketing automation tools such as Hubspot, SEO software, and Google Analytics a strong plus
  • Excellent project management and organizational skills, with the ability to prioritize and meet deadlines in a high-performance, fast-paced environment
  • Exceptional communication and collaboration skills, with the ability to work cross-functionally
  • Have at least a basic understanding of cyber security operations, and the ability to quickly learn and absorb from Deepwatch’s array of security experts

The anticipated salary range for this role is $155,000 to $180,000 + bonus + stock options + benefits. Actual compensation may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level.

What We Offer:

Deepwatch is excited to provide benefits designed to support team members and their families. Including:

  • Medical, dental, vision, and disability insurance
  • Flexible Time Off (FTO), 9 company holidays, sick leave and 8-Weeks Paid Parental Leave
  • Unique professional development benefits, starting at $3,000 annually
  • Wellness contests and monthly educational programs
  • 401(K) retirement program with employer match
  • Learn more here: Deepwatch Benefits

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.  Please review our DEI Statement here.

Deepwatch welcomes and encourages applications from people with disabilities and accommodations are available on request for candidates taking part in all aspects of the selection process. Please inform your recruiter or contact [email protected] for further information.

All Deepwatch employees are expected to:

  • Be interested in and able to work remotely from a home office when not at a corporate office
  • Pass a pre-employment background and drug screen in accordance with applicable laws

Deepwatch is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, marital status, sexual orientation, gender identity, genetic information, protected veteran status, or any other characteristic protected by law.  In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

By submitting your application, you agree that Deepwatch may collect your personal data for recruiting, global organization planning, and related purposes. The Deepwatch Privacy Policy explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over Deepwatch’s use of your personal information. 

Top Skills

Content Management Systems
Google Analytics
Hubspot
Marketing Automation Tools
Seo

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