Company at a Glance
OpenX is focused on unleashing the full economic potential of digital media companies. We do this by making digital advertising markets and technologies that are designed to deliver optimal value to publishers and advertisers on every ad served across all screens.
At OpenX, we have built a team that is uniquely experienced in designing and operating high-scale ad marketplaces, and we are constantly on the lookout for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.
The Senior Director of Product Marketing will play a pivotal role in our growing Marketing organization and be responsible for commercializing OpenX’s offerings — specifically defining, communicating, and amplifying the message around our products, customers, and brand. This role will lead go-to-market activities across OpenX’s product and solution offerings, ensuring strategic alignment between product, sales, and marketing. Reporting to the Vice President of Marketing, the Senior Director of Product Marketing will act as a key liaison between our product and revenue teams, owning the client-facing roadmap and driving impact in a fast-paced, dynamic environment.
Responsibilities:
- Prioritization & Process: As the most important aspect of this role, the focus will be on navigating unpredictable environments, strategically prioritizing key initiatives, and implementing effective processes.
- Lead Product Marketing Strategy: Develop and execute a clear vision and strategy for a high-performing global product marketing team that drives business objectives.
- Go-to-Market Execution: Build a standardized, repeatable, and pragmatic go-to-market (GTM) process that effectively launches new products and solutions and supports ongoing product adoption.
- SaaS Product Commercialization: Must have experience in bringing a SaaS user platform to market, ensuring successful adoption and sustained engagement.
- Cross-Functional Collaboration: Partner with Product Management and Sales to identify customer needs, product enhancements, and competitive positioning.
- Data-Driven Decision Making: Leverage insights, analytics, and competitive intelligence to refine product messaging and drive measurable business impact.
- Message Simplification: Translate complex concepts into clear, compelling, and jargon-free marketing materials.
- People Leadership: Manage, coach, and develop a lean, results-driven team, prioritizing the highest-impact product marketing activities.
- Market & Competitive Analysis: Stay ahead of broader market trends, customer needs, and the competitive landscape to inform strategic product positioning.
- Adaptability & Prioritization: Navigate unpredictable environments, strategically prioritize key initiatives, and execute effectively with limited resources.
Required Qualifications and Skills
- 10-15 years of experience in marketing, with 5-10 years in product marketing (B2B advertising, marketing technology, or SaaS preferred).
- 5+ years of people management experience, with a track record of developing and leading high-performing teams.
- Proven success in SaaS product marketing, including launch execution and ongoing product support.
- Strong ability to simplify and articulate complex ideas into compelling messaging.
- Experience managing go-to-market strategies and aligning marketing with product and revenue teams.
- Comfortable working in fast-paced, dynamic environments with the ability to prioritize strategically and execute effectively.
- Proficiency in Microsoft PowerPoint, Word, Excel, Asana, Slack, Hubspot, Salesforce, and agile development environments.
- Nice-to-have: Pragmatic Marketing Certification.
OpenX VALUES
Our five company values form a solid bedrock serving to define us as a group and guide the company. Our values remind us that how we do things often matters as much as what we do.
WE ARE ONE
We are one team. There are no exceptions. We are a group of strong and diverse individuals unified by a shared mission. We embrace challenges and win together as a team. We respect and care about our colleagues and cultivate an inclusive culture
WE ARE CUSTOMER CENTRIC
We innovate on behalf of our customers. We understand, respect, and listen carefully to our customers. We build great products to solve our customers’ problems. We manage our customers’ expectations clearly and honestly. We are a trusted partner to all of our customers - we act with integrity at all times. We care.
OPENX IS OURS
We are all owners of OpenX
We all have a voice to improve OpenX
We stake our personal and professional reputations on the excellence of our work
We are not interested in just "doing our jobs"; we take ownership to drive results
WE ARE AN OPEN BOOK
We understand and respect what each of us does. We are eager to teach and share what we know with others, both internally and externally. We are eager to learn from others and we ask questions internally and externally.
WE EVOLVE FAST
We take responsible risks and own and learn from our mistakes. We recognize and repeat success. We actively seek out and provide constructive feedback. We adapt quickly and embrace change. We tackle growth and learning with real urgency. We are endlessly curious.
OpenX TRAITS
Our three traits capture what makes a great team member at OpenX.
HUMBLE
Ideal team players are humble and demonstrate integrity. They put the team's success above their own, share credit generously, and value collective achievements. They are self-assured, open to coaching, and committed to continuous learning.
DRIVEN
Ideal team players are results-driven and motivated. They are curious, always seeking more to do, learn, and take on. As proactive problem-solvers, they take initiative without needing external motivation. They continuously think about the next steps and opportunities for improvement.
SMART
Ideal team players are smart and possess the intellectual acumen to understand the complexities of our organization and industry. They are interpersonally intelligent, good communicators, and exemplify sound judgment in their interactions across the company to foster a collaborative environment.
OpenX is committed to equal employment opportunities.
It is a fundamental principle at OpenX not to discriminate against employees or applicants for employment on any legally-recognized basis including, but not limited to: age, race, creed, color, religion, national origin, sexual orientation, sex, disability, predisposing genetic characteristics, genetic information, military or veteran status, marital status, gender identity/transgender status, pregnancy, childbirth or related medical condition, and other protected characteristic as established by law.
OpenX Applicant Privacy Policy
Applicants can review our Applicant Privacy Policy at any time by visiting the following link: https://www.openx.com/privacy-center/applicant-privacy-policy/.
Effective Date: November 21, 2024
