We’re looking for a Sr. Manager, Channel Programs focused on field channel marketing operations to drive the strategy, execution, and global consistency of all partner-facing field activities. This is an individual contributor role that is critical to scaling our global channel presence and ensuring our events and partner activations deliver a strong return on investment while upholding Verkada’s premium brand.
You’ll manage day-to-day operations across partner facing events, field engagement programs, and partner development activities, collaborating closely with Finance, Operations, Regional Channel Leaders, and Marketing to standardize processes, optimize performance, and elevate the partner experience.
What You’ll DoAs Sr. Manager, Channel Programs, you will own the planning, coordination, and execution of strategic channel field initiatives. Key responsibilities include:
- Standardize Events: Develop and enforce playbooks and best practices for all channel events globally, including partner summits, roadshows, training days, and relationship building activity.
- Ensure Brand & Message Consistency: Work with marketing teams to ensure all events are supported with proper collateral, branded materials, and aligned messaging that reflects Verkada’s value proposition.
- Drive ROI & Performance Metrics: Create and manage processes to measure the effectiveness of partner events and activities. Use data to drive continuous improvement and justify investment.
- Field Enablement & Activation: Collaborate with Channel Marketing, Sales, and Enablement to support region-specific partner development programs and co-branded field marketing campaigns.
- Partner Development Support: Oversee execution of in-field partner activities such as lunch & learns, demo days, and enablement workshops—ensuring a consistent and high-impact experience.
- Operational Excellence: Develop scalable operational processes across geographies. Manage planning timelines, vendor coordination, material logistics, and budget tracking.
- Cross-Functional Collaboration: Act as the key liaison between Channel Field, Marketing, Sales, Operations, and Finance teams to ensure seamless execution and alignment.
- Own Communications & Calendaring: Maintain a global calendar of events and ensure proactive communication with field teams and partners.
- Experience: 8+ years in channel operations, field marketing, event marketing, or program management in a B2B or channel-first organization.
- Operational Rigor: Strong project management skills with a passion for process, documentation, and scaling repeatable programs.
- Marketing Acumen: Understanding of brand standards, messaging alignment, and channel marketing principles.
- Data-Driven Mindset: Comfortable building reporting frameworks to measure ROI, track performance, and inform strategy.
- Cross-Functional Leadership: Proven ability to work across multiple teams and levels—from field reps to executives—with clear communication and follow-through.
- Problem-Solver: Ability to thrive in fast-paced, ambiguous environments with strong judgment and a proactive mindset.
- Tools: Proficiency in Salesforce, project management tools and marketing platforms is a plus.
Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:
- Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
- Nationwide medical, vision and dental coverage
- Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
- Expanded mental health support
- Paid parental leave policy & fertility benefits
- Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
- Professional development stipend
- Fertility Stipend
- Wellness/fitness benefits
- Healthy lunches provided daily
- Commuter benefits
Annual Pay Range
At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate's skills and experience, as well as market demands and internal parity. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of restricted stock units (RSUs)
Below is the annual on-target earnings (OTE) range for full-time employees for this position, comprised of base compensation and commissions (if applicable).
As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
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