Sr. Manager, Marketing Operations

Job Description:

We are seeking a skilled and driven Senior Manager, Marketing Operations to lead and support our marketing data and technology pod, driving seamless integrations and lead flow while spearheading data quality initiatives for our B2C and B2B business. In this role, you will serve as the subject matter expert (SME) for Marketo and connected platforms. You will be responsible for building/mentoring a high-performing automation and technology team to optimize data and integrations across our MarTech stack. Reporting to the Sr. Director of Marketing Operations, this role will play a key part in driving operational excellence and marketing impact across the organization.

Who you’re committed to being:

• You enjoy learning and are open to new ways of doing things.

• You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns.

• When communicating you are self-aware, insightful, and proactive.

• You are a team member first and individual contributor second. You are aware that high-performing teams are only as strong as their weakest link.

• You believe in continuous improvement and request frequent feedback from others.

What you’ll do:

• Team Leadership & Development: Lead and mentor a team of (2) marketing automation and technology specialists to champion a collaborative and high-performing team environment.

• Platform Expertise & Optimization: Serve as a SME for Marketo and connected MarTech platforms (Marketo, Salesforce, ZoomInfo, RingLead, Drift, Demandbase, AEM), ensuring integrations and automations adhere to best practices for enterprise systems.

• Data Enrichment and Database Hygiene: Build and maintain data enrichment and normalization programs in Marketo, ZoomInfo and RingLead, partnering with Revenue Operations and IT on company-wide data and compliance initiatives.

• Lead Management: Supervise and optimize lead scoring, management & routing processes to ensure speed-to-lead and drive accurate attribution for campaigns across business units.

• Document and Share Knowledge: Build and maintain process documentation to support integrations, lead scoring, routing, and handoff activities, enabling clarity and consistency for all collaborators.

Experience you’ll bring:

• 5-7 years of experience in marketing operations, with expertise in Marketo administration and best practices. Marketo Certified Expert preferred.

• Proficient in additional platforms such as Salesforce, ZoomInfo, RingLead, Drift, Adobe Experience Manager (AEM), and Demandbase.

• 2+ Years experience managing or mentoring a team, with a proven ability to lead and inspire high-performing teams.

• Tried experience building and optimizing lead management processes for quality and speed-to-lead.

• Experienced in integrating marketing technologies, including orchestration of data flows across multiple platforms.

• Authority in data governance with a history of driving cross-departmental data quality and compliance initiatives.

• Strong project management skills, including proficiency in tools like Asana and Jira, with the ability to run multiple projects and deadlines.

• Excellent communication and collaboration skills to work effectively across teams and with stakeholders in IT, Revenue Operations, Demand Generation, and Business Development.

Requirements:

• Experience managing multiple concurrent instances of Marketo and/or separate ESPs like Iterable or Braze.

• Experience partnering with data engineers and running a bi-directional sync between Marketo and a data warehouse like Snowflake.

• Skilled in leveraging lead scoring models and intent signals from platforms like Demandbase and ZoomInfo to prioritize high-value leads and target accounts.

• Advanced understanding of email deliverability and experience with tools used to monitor reputation.

• Tried expertise in B2C marketing strategies to drive demand and conversions and high-quality leads.

• Proficiency in HTML for building, troubleshooting, and customizing email templates as needed.

• Bachelor’s degree in Marketing, Business, or a related field preferred but not required.

• Demonstrated experience in a mid-level management role within marketing operations, with a track record of building and leading teams to success.

Travel Requirements:

While Pluralsight operates under a remote and hybrid work model, we believe that in-person connection and collaboration are important. Recurring travel to our HQ in Utah may be required depending on the role and team member location.

Why you’ll love working here:

• We’re remote- and hybrid-friendly

• We’re mission driven and guided by our culture pillars

• We have a strong commitment to diversity and belonging

• We cultivate a culture of trust, autonomy, and collaboration

• We’re lifelong learners and champion team member growth and advancement

• We’ve got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO and Summer Fridays, wellness reimbursements, Pluralsight subscription, professional development funds and more.

About us:

We’re Pluralsight, the technology workforce development company that helps teams build better by knowing more and working better together. Using our Skills, Flow, and Cloud products, teams can develop critical skills, improve processes and gain data-driven insights.

Learning and development are at the core of who we are. We’re out to help every technologist build better, and we’re looking for curious, talented people to help us inspire and empower the tech workforce to achieve their goals. Our culture of autonomy, continuous learning, and collaboration creates an environment for growth and empowers us to drive impact through innovation.

Physical and Mental requirements

Work is performed in an office (or home office) environment and requires the ability to operate office equipment and keyboards. Sedentary work. Repetitive work. 

Ability to perform tasks related to documentation, data analysis, transcription and extensive content analysis. Learn new tasks, remember processes, complete tasks independently, and make timely decisions in the context of a workflow.

EEOC Statement

Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age or protected veteran status. Pluralsight will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please visit the bottom of our website to learn how to request an accommodation.

For more information on Pluralsight’s commitment to building a more diverse and inclusive workforce, please review our most recent Diversity, Equity, Inclusion and Belonging report here.

The annual base salary + variable for this role is $100,900 - $124,500 USD. Pluralsight's pay ranges vary based on work location. Talent Acquisition can share more detail during the hiring process when applicable. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. In addition to the base salary and variable, this role may also be eligible for benefits and bonuses.

Applications must be submitted within 90 days after the initial posting date to be considered.

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