Lead and mentor the paid media team, develop strategic roadmaps, innovate advertising capabilities, and optimize client performance to drive revenue growth.
Luxury Presence is the leading digital platform revolutionizing the real estate industry for agents, teams, and brokerages. Our award-winning websites, cutting-edge marketing solutions, and AI-powered mobile platform empower real estate professionals to grow their business, operate more efficiently, and deliver exceptional service to their clients. Trusted by over 60,000 real estate professionals, including 31 of the nation’s 100 top-performing agents as published in the Wall Street Journal, Luxury Presence continues to set the standard for innovation and excellence in real estate technology.
Role Overview
We're looking for a Senior Manager, Paid Media to lead our advertising team within Client Marketing. In this role, you'll drive the transformation of our paid media offering from a service-based model to an AI-powered, scalable growth engine. You'll be responsible for strategic leadership, team development, and operational excellence while collaborating across product, engineering, and go-to-market teams. Your focus will be on elevating our advertising capabilities through channel expansion, optimization automation, and sophisticated targeting models that drive measurable results for our real estate clients.
This is a high-impact, high-visibility role that directly contributes to our revenue goals and client retention. The ideal candidate is a strategic, data-driven advertising leader who can balance tactical execution with long-term vision and leverage AI technologies to create competitive advantage in the real estate marketing space.
What You’ll Do
- Develop and execute the strategic roadmap for our paid media offerings, focusing on scalability and performance
- Lead and mentor a team of campaign managers to deliver exceptional performance across multiple advertising channels
- Design and implement comprehensive optimization frameworks and cadences that scale across hundreds of client accounts
- Establish performance benchmarks, testing protocols, and reporting standards that drive continuous improvement
- Drive innovation through AI applications, automation, and emerging channel opportunities
- Collaborate with Product, Engineering, and Data teams to productize advertising workflows
- Partner with Sales and GTM teams on pricing and packaging strategies for our advertising offerings, including upsell opportunities
- Create standardized operating procedures that balance efficiency with market-level segmentation strategies
- Implement quality assurance protocols to ensure consistent delivery across all accounts
- Drive measurable improvements in lead quality, conversion rates, and client ROI
- Support Client Success teams in communicating value and addressing performance challenges
- Contribute to retention initiatives through proactive optimization and strategic interventions
Who you are
- 7+ years of digital advertising experience with 3+ years in a leadership role managing paid media teams
- Deep expertise across Google Ads, Facebook Ads, and emerging advertising platforms
- Proven track record scaling advertising programs that drive measurable business outcomes
- Experience working with large volumes of accounts and implementing systematic optimization approaches
- Strong understanding of lead generation economics and conversion funnel optimization
- Exceptional team leadership capabilities with experience hiring, mentoring, and developing advertising talent
- Outstanding cross-functional collaboration skills and ability to communicate complex concepts to diverse stakeholders
- Advanced knowledge of advertising automation, bid management tools, and campaign optimization techniques
- Strong data analysis capabilities with experience deriving actionable insights from complex datasets
- Understanding of CRM integration, lead scoring models, and attribution methodologies
- Intellectual curiosity and willingness to experiment with new approaches
- Passion for leveraging emerging technologies like AI to transform traditional advertising practices
Preferred Qualifications
- Experience in real estate, proptech, or lead generation for service professionals
- Knowledge of AI application in advertising strategy, targeting, and creative development
- Background in test-and-learn methodologies and experimentation frameworks
- Familiarity with real estate marketing regulations and best practices
- Experience building or transitioning services to product-led approaches
Join us in shaping the future of real estate
The real estate industry is in the midst of a seismic shift, and the future belongs to those who break new ground. As one of the fastest-growing companies in the proptech and marketing sectors, Luxury Presence challenges the status quo of what technology can do for real estate agents, leaders, and brokerages.
We’re a team of agile and tenacious innovators working collaboratively to drive the industry forward. Together, we build game-changing products that empower modern real estate entrepreneurs to dominate their markets. From award-winning web design to agile SEO solutions to cutting-edge AI tools, we deliver tech that anticipates market shifts and keeps our clients ahead of their competition.
Founded in 2016 by Stanford Business School alum Malte Kramer, Luxury Presence has grown to a global team ranked on the Inc. 5000 fastest-growing companies list three years in a row. We’re backed by world-class investors, including Bessemer Venture Partners, Toba Capital, and Switch Ventures, and have raised $52.6 million to date.
More than 13,000 real estate businesses rely on our platform, including 31 of the RealTrends top 100 agents featured in The Wall Street Journal. Additionally, many of the industry’s most powerful brokerages — including Compass, Coldwell Banker, and Sotheby’s International Realty — rely on Luxury Presence as a trusted business partner.
Every year since 2020, Luxury Presence has ranked on BuiltIn’s Best Place to Work lists. HousingWire named our founder and CEO a 2024 Tech Trendsetter, we’ve received several Tech100 Awards, and our lead nurturing tool just scored an Inman Innovation Award for Best AI-Powered Platform.
Luxury Presence is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.
Top Skills
Advertising Automation
Ai Technologies
Bid Management Tools
Crm Integration
Facebook Ads
Google Ads
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