Staff Product Manager, New Products

At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web.

We’re looking for a Staff Product Manager to help us lead the development of composable-first, AI-powered new product experiences that help shape the future of web creation. You’ll partner closely with design, engineering, product marketing, and research to bring new, enterprise-grade tools to market that redefine what’s possible with Webflow.

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time 
• Permanent 
• Exempt
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  • United States  (all figures cited below are in USD and pertain to workers in the United States)
    
    • Zone A: $175,800 - $247,700
    • Zone B: $164,500 - $232,200
    • Zone C: $154,200 - $217,600
  • Canada (figures cited below are in CAD and pertain to workers in ON & BC, Canada
    • 199,300 - 281,100

This role is also eligible to participate in Webflow's company-wide bonus program. Target amounts are a percentage of base salary and vary by career level. Payouts are based on company performance against established financial and operational goals. 

Please visit our Careers page for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

• Reporting to the Senior Group Product Manager 

As a Staff Product Manager, you’ll lead the vision, strategy, and execution for our next generation of composable-first product developments, establishing entirely new capabilities that push the boundaries of how people build for the web. This is a pivotal opportunity to build products from the ground up that align with our long-term company mission and serve our fast-growing customer base.

You'll... 

• Define and drive the product strategy for new, composable product lines — considering user needs, business objectives & market opportunities
• Collaborate deeply with engineering, design, and cross-functional partners to scope, prioritize, and build product experiences as well as integration opportunities to leverage best-in-breed technology used by our largest agencies & customers
• Drive roadmap alignment across executive stakeholders, clarifying and advocating for new product investments that deliver long-term value
• Drive the creation & adoption of new APIs to enable composable-first product investment
• Build AI-first product experiences that leverage modern tools to supercharge the creation and customization of digital experiences
• Own product execution from zero to one — scoping MVPs, defining success metrics, learning from early customer feedback, and iterating toward scale
• Partner with go-to-market and customer teams to develop positioning, onboarding, and feedback loops for new product adoption
• Stay current with industry trends in composability, AI in product development, and user experience design — using this insight to inform your product decisions
• In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

You’ll thrive as a Staff Product Manager if you:

• You have deep product management experience, ideally including 0-1 product launches and platform-level strategy.
• You’re a systems thinker with a proven ability to design composable platforms or modular product architectures that scale with user needs, with a strong track record of shaping and launching API-first products, including defining developer-facing interfaces, crafting compelling API experiences, and driving adoption through ecosystem thinking and developer enablement.
• You excel at transforming complex technical capabilities into intuitive, user-friendly experiences, with a strong product intuition and a deep commitment to delivering polished, accessible solutions that delight customers.
• You’re an exceptional, clear, and strategic communicator, able to influence across technical and non-technical audiences, rally stakeholders, and drive alignment across ambiguity.
• You thrive in ambiguous, fast-changing environments, and know how to bring clarity through structured thinking, collaboration and iteration, balancing big-picture vision with detail-oriented execution to ship impactful product experiences.
• You’re passionate about customer outcomes and product quality, adept at balancing vision with execution, and a customer-obsessed problem solver capable of uncovering core user needs and translating them into elegant, scalable product solutions.
• Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact.

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
• Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
• Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
• Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates

• Equity ownership (RSUs) in a growing, privately-owned company
• 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement
• Flexible PTO for all locations and sabbatical program
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
• Monthly stipends to support work and wellness
• 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor. 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.