Staff Software Engineer, Optimization Product Platform

At Webflow, our mission is to bring development superpowers to everyone. As the pioneer of the Website Experience Platform (WXP), we’re redefining how teams Build, Manage, and Optimize for the web — combining visual development, powerful content management systems, AI-driven personalization, seamless hosting, and end-to-end analytics in a single, unified platform. With AI at the core, Webflow helps teams move faster, create more performant digital experiences, and scale without heavy engineering support. From independent designers and creative agencies to global enterprises, hundreds of thousands of organizations use Webflow to turn ideas into reality — and to power what’s possible on the web.

We’re looking for a Staff Software Engineer, Optimization Product Platform to help develop and scale Webflow Optimize products, our AI-powered website optimization and personalization engine. We’re a fast-moving, data-driven team with deep experience in personalization, data visualization, and large-scale analytics and optimization products

In this role, you’ll help build and scale powerful product capabilities that provide key metrics and insights about user behavior, optimization and website analytics. You’ll play a major role in building and improving a high quality, performant and scalable Webflow experience. 

• Location: Remote-first (United States; BC & ON, Canada) 
• Full-time
• Exempt 
• Reporting to the Senior Engineering Manager
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate’s geographic location, job-related experience, knowledge, qualifications, and skills.
  • United States  (all figures cited below are in USD and pertain to workers in the United States)
    • Zone A: $175,800 - $247,700
    • Zone B: $164,500 - $232,200
    • Zone C: $154,200 - $217,600
  • United Kingdom  (all figures cited below are in GBP and pertain to workers in the United Kingdom)
    • CAD 199,300 - CAD 281,100

As a Staff Software Engineer, Optimization Product Platform you’ll…

• Architect, design, and implement accessible user interfaces, scalable data architectures, and API endpoints that enhance Webflow’s optimization and analytics product experience.
• Work on technologies such as Node.js, React,js, Javascript/Typescript, HTML, and CSS.
• Collaborate with designers, PMs, data scientists, and engineers to lead projects focused on Optimization product capabilities.
• Leverage state-of-the-art AI tools to enhance your impact.
• Drive architectural solutions for your team and across all of Webflow engineering. 
• Provide consistent technical guidance and leadership that directly contributes to multiple teams and the engineering organization's deliverables.
• Contribute to building and executing on functional strategy.
• Produce and elevate the quality of maintainable, tested, performant, and scalable code.
• Author, collaborate on, and evaluate design documents.
• Influence technical designs and team-level prioritization as well as participate in technical solutions.
• Motivate and empower teammates to achieve a higher level of performance.
• Collaborate with product managers and designers in an autonomous, supportive team environment.
• Mentor junior engineering in technical skills and Webflow culture.
• Participate in engineering citizenship activities such as co-authoring engineering blogs, strengthening and improving our hiring processes, and leading internal hackathon teams.

In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role.

You’ll thrive as a Staff Software Engineer, Optimization Product Platform if you…

• Have 7+ years of experience with a proven track record of shipping code to build consumer facing web products.
• Have development experience with Node.js, React, TypeScript and a deep, foundational understanding of Javascript and/or Typescript.
• Are familiar with optimization platforms like Optimizely and VWO and event tracking tools such as Google Analytics or Mixpanel. 
• Possess strong understanding of web development best practices and principles, including responsive design, web performance metrics and accessibility standards.
• Effectively communicate and collaborate with cross-functional teams.
• Love thinking through large technical problems and working through that complexity on a collaborative, distributed team.
• Can debug production issues across services and multiple levels of the stack.
• Take pride in taking ownership and driving projects to business impact.

• Obsess over customer experience. We deeply understand what we’re building and who we’re building for and serving. We define the leading edge of what’s possible in our industry and deliver the future for our customers
• Move with heartfelt urgency. We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other. Time is the most limited thing we have, and we make the most of every moment
• Say the hard thing with care. Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don’t sugarcoat things — and we do so with respect, maturity, and care
• Make your mark. We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a team to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates

• Equity ownership (RSUs) in a growing, privately-owned company
• 100% employer-paid healthcare, vision, and dental insurance coverage for full-time employees (working 30+ hours per week) and their dependents. Full-time employees may also be eligible for voluntary insurance options where applicable in the respective country of employment
• 12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability leave for birthing parents to be used before child bonding leave (note: where local requirements are more generous, employees receive the greater benefit); full-time employees also have access to family planning care and reimbursement
• Flexible PTO for all locations and sabbatical program
• Access to mental wellness and professional coaching, therapy, and Employee Assistance Program
• Monthly stipends to support work and wellness
• 401k plan or pension schemes (in countries where statutorily required), and other financial wellness benefits, like CPA and financial advisor coverage

Temporary employees may be eligible for paid holiday and time off, statutory leaves of absence, and company-sponsored medical benefits depending on their Fixed Term Contract and their country/state of employment.

At Webflow, equality is a core tenet of our culture. We are an Equal Opportunity (EEO)/Veterans/Disabled Employer and are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law. Pursuant to the San Francisco Fair Chance Ordinance, Webflow will consider for employment qualified applicants with arrest and conviction records.

Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, X (Twitter), and/or Glassdoor. 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Upon interview scheduling, instructions for confidential accommodation requests will be administered.

To join Webflow, you'll need a valid right to work authorization depending on the country of employment.

If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws. We may obtain one or more background screening reports about you, solely for employment purposes.

For information about how Webflow processes your personal information, please review Webflow’s Applicant Privacy Notice.