Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.
At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.
Our Public & Government Affairs (P&GA) team is experiencing significant growth. We’ve been working with domestic clients, industry associations and multinational organizations to develop strategies to navigate the shifting sands.
The Digital team on P&GA is seeking a Vice President (VP) who brings strong digital experience, account management and consultative selling approach to integrated communications programs and strategies, and an understanding of Canadian politics, public policy, and parliamentary processes. If you think you have what it takes to help us take our team and business to new heights, read on.
Responsibilities:
Provide digital and social strategies including: content strategy, social strategy and audits (organic and paid), social and digital analytics, building digital tactics and approaches into public affairs strategies
Oversee financial and operational performance of multiple client accounts simultaneously, ensuring quality work, deadline and budget adherence, and that plan creation and execution map to goals
Work across disciplines (beyond digital!) to achieve client goals, plugging in to programs across Public & Government Affairs (and the broader network) and add immediate value to achieve client goals
Build strong, trusting relationships with clients as the senior counselor on your businesses serving within our senior clients’ trusted circle of advisors. This role requires you to not only advise, but lead accounts and account teams as well as deliverables for other teams.
Engage and inspire confidence at the C-Suite level through coaching, presentations to leadership and boards, as well as reporting back on efforts.
Open new doors and close business to build our portfolio in key sectors as well as contribute to organic growth. Introduce clients to new capabilities across our offerings.
Consistently work to up-level our work
Demonstrate writing excellence when crafting internal and client materials and correspondence
Supervise staff by mentoring, motivating, coaching, consistently providing feedback, holding them accountable and conducting their reviews
Basic Qualifications:
At least 10 years of full-time experience as a digital communications generalist:
Social: including community management, content development, channel planning and strategy
Paid: including social, search, display; managing budgets, targeting audiences
Lead generation: including CRM, email marketing
Analytics: including social listening, web analytics, research and insights
Campaigns: strategy, oversight and management
Experience in and deep understanding of the public & government affairs space
Ability to work a hybrid schedule (3 days a week) in our Ottawa office
Preferred Qualifications:
Extraordinary communications - listening, influence, negotiation/persuasion, counsel
High level of business acumen - one who is always a student of business, speaks the clients’ language and capitalizes on new, robust opportunities
Exceptional consultative skills - delivering relevant insight grounded in data, analysis, and experience
Experience at identifying client business problems and building integrated teams to provide a solution, including new Edelman tools, products or methodologies
Conversant in integrated communications fundamentals - with the ability to leverage them for our clients; a champion for Edelman’s creative storytelling approach that is earned-centric and social by design
Cultivator of talent – identifying and fostering growth of top/senior talent while nurturing the potential and growth of younger staff
Partner to all – recognizing the need to partner with specialist skill sets from within and around the business to better fuel the overarching growth of the firm
Leads from the front – inspires others to do their best work, pushes us into new territory and is on the frontlines within Edelman and with our clients
Experienced client relationship leader who can be senior-level counselor to C-Suite, Boards of Directors, Public Affairs and Communications leaders
Demonstrated ability to nurture the professional and personal development of staff, with a “people-first” orientation
Proven track record of success growing business (organic and new)
Proven ability to think high-level as well as tactically: you are as comfortable defining a business strategy as you are a creative programming concept
Entrepreneurial spirit balanced with the ability to function comfortably within a complex, matrixed organization
Strong operational skills, ability to oversee efficient staff utilization, account profitability and annual budget planning
Keen interest in and high awareness of current events, Canadian politics, public policy, and parliamentary processes
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We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
