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Lead product marketing to define GTM strategy, positioning, and launches for Eve's legal AI products. Drive customer and competitive insights, create messaging and enablement for GTM, and partner cross-functionally to scale revenue and adoption.
Company Overview
At Eve, we’re redefining what’s possible in legal technology. Our mission is to empower plaintiff law firms with AI-driven solutions that elevate how they operate, serve clients, and grow.
We believe the future of law will be built by “AI-Native Law Firms” — firms that are managed, scaled, and optimized by intelligent systems rather than manual processes and endless administrative work. Eve’s technology augments the capabilities of attorneys across every stage of a case — from intake and document review to strategy and settlement — so they can focus on what truly matters: achieving the best outcomes for their clients.
Our vision is simple yet transformative: enable every firm to operate at its highest potential through the power of AI.
Why Join Eve:
Product-market fit: Eve is used by over 550+ law firms, and we’re growing fast.
Backed by top investors: We’ve raised over $160M from world-class partners including Spark Capital, Andreessen Horowitz(A16z), Menlo Ventures, and Lightspeed.
Built by a world-class team: Engineers, designers, and operators from places like Scale, Meta, Airbnb, Cruise, Square, Rubrik, and Lyft are building Eve from the ground up.
AI-Native from day one: We’re on the bleeding edge of AI, collaborating directly with teams at OpenAI and Anthropic to build best-in-class AI workflows tailored for legal work.
Explosive growth: We are growing 2X revenue Quarter over Quarter.
As the VP of Product Marketing, you will play a key role in shaping GTM strategy, driving product positioning, and enabling our sales and marketing teams to win in the market. Additionally, you will lead efforts to understand our customers, craft compelling messaging, and develop strategic narratives that position Eve as the leader in legal AI.
What You Will Accomplish
- Product Marketing Strategy: Own and evolve the company’s product marketing strategy to drive market expansion and revenue growth across Eve’s product suite.
- Customer and Competitive Insights: Conduct market & competitive research and develop a deep understanding of our customer’s needs that inform our GTM strategy and product roadmap.
- Content and Enablement: Equip the GTM team with the right messaging, content, and tools to effectively communicate our value proposition to both win and retain customers.
- Product Messaging: Create clear, compelling messaging and positioning that effectively communicates Eve’s value proposition and established differentiation in the legal AI market.
- Product Launches: Lead the planning and execution of product launches, including GTM strategies, cross-functional coordination, and post performance analysis to ensure adoption.
- Cross-functional leadership: Collaborate with Sales, Success, and Product teams to develop and execute an overall product marketing strategy that drives business impact.
What We Are Looking For
- 10+ years in B2B tech marketing, including 5+ years in senior leadership.
- Proven success building and scaling marketing in a growth-stage software company, ideally in legal tech, AI, or data-driven enterprise products.
- Demonstrated success combining brand storytelling, developer advocacy, and measurable growth.
- Strong analytical skills and familiarity with AI tools that enhance marketing productivity and insight.
- Comfortable using and integrating AI systems for message optimization, campaign design, content creation, and performance analysis.
- Excellent communication skills - able to distill complex technical concepts into clear, resonant stories.
Benefits:
💰 Competitive Salary & Equity
💹 401(k) Program with Employer Matching
⚕️ Health, Dental, Vision and Life Insurance
🩼 Short Term and Long Term Disability
🚗 Commuter Benefits
🧑💻 Autonomous Work Environment
🖥️ Office Setup Reimbursement
🏝 Flexible Time Off (FTO) + Holidays
🚀 Quarterly Team Gatherings
🥪 In office Perks
Top Skills
Ai Systems
Anthropic
Openai
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