VP of Product - Devices

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app and Tile tracking devices empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 77 million monthly active users (MAU), as of November 2024,  across more than 170 countries. 

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends that basically are family). 

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US and Canada) regardless of any specified location above. 

About the Job

We are looking for an experienced VP of Product to lead a team focused on building world-class devices that support Life360’s mission. As the Vice President of Product - Devices, you will be pivotal in defining the company's strategy and success by designing and building devices that are best-in-class for key market segments that are critical to Life360’s long-term strategy.

What You’ll Do

While this is a leadership role and we expect you to be well rounded in all areas, the specific areas of emphasis will be on the following pillars:

• Strategic Product Leadership - Define, communicate and execute the product vision to build a compelling device strategy that complements the broader goals of Life360. Collaborate with the executive team to align product goals with overall business objectives.
• Growth Strategy - You will craft a long term product-led growth strategy and lead execution of strategic initiatives. You will discover and implement growth opportunities across all aspects of the business.
• Team Leadership - Recruit, mentor, and manage a world-class team with a focus on growth. Foster a culture of innovation, collaboration, and continuous improvement within the team.
• User-Centric Approach - Apply a deep understanding of our customers’ wants and needs combined with extreme attention to detail to deliver a world-class experience that pushes the customer experience and the business forward. 
• Cross Functional Alignment -  Work with leaders cross-functionally to plan and execute strategic initiatives. 

What We’re Looking For

• You have a degree in Electrical or Mechanical Engineering
• You have been deeply involved in the consumer hardware NPI process and understand the intricacies of developing and scaling a manufacturing process for new products.
• You think beyond just devices toward building a holistic experience that solves user needs and identifies jobs to be done for our customers.
• You have experience working closely with Sales and go-to-market to establish pricing, allocation, and product compliance with retailers and direct to consumer channels.
• You’re a seasoned product leader with a track record of building stellar teams.
• You have multiple years leading large-scale Product teams and orgs on a global scale.
• You are highly technical, understanding the intricacies of decisions that are made that impact hardware, firmware, and software to balance tradeoffs and support innovation.
• You’ve led the creation and delivery of high-impact product strategies, and have brought successful products to market.
• You’re great at analyzing data. You enjoy looking closely at the numbers to understand how well a strategy is performing and find opportunities for improvement.
• You have worked at companies that have a reputation for valuing user experience and building delightful products.
• Throughout your career, you have consistently developed fresh approaches to hardware development by starting from the basics and thinking creatively rather than just following existing models.
• You’re a strong strategic thinker and storyteller with the ability to motivate and inspire your team around a shared vision.
• You are a passionate believer that design and user experience is a competitive differentiator in its own right. Data informs you, but user experience excellence takes precedence.
• You believe that to succeed in your role, staying hands on and getting into the details is critical. You are great at delegating, but ultimately take ownership of everything we ship.
• You’re known for being able to have tough, direct conversations while also remaining kind and respectful.
• You naturally gravitate to risk taking and big swings and are comfortable making decisions with incomplete information.
• You are data driven and analyze key performance indicators (KPIs) to measure the success of product-led growth initiatives and make data-informed decisions.
• Personifies our values: Be a Good Person; Be Direct, with Respect; Members Before Metrics; High Intensity, High Impact.

Our Benefits

• Medical, dental, vision, life and disability insurance plans (100% paid for US employees). We offer supplemental plans for medical and dental for Canadian employees.
• 401(k) plan with company matching program in the US and RRSP with DPSP plan for Canadian employees.
• Employee Assistance Program (EAP) for mental wellness.
• Flexible PTO and 12 company wide days off throughout the year.
• Learning & Development programs.
• Equipment, tools, and reimbursement support for a productive remote environment.
• Free Life360 Platinum Membership for your preferred circle.

Life360 Values

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference 

• Be a Good Person - We have a team of high integrity people you can trust. 
• Be Direct With Respect - We communicate directly, even when it’s hard.
• Members Before Metrics - We focus on building an exceptional experience for families. 
• High Intensity, High Impact - We do whatever it takes to get the job done. 

Our Commitment to Diversity

We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work.

We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status.  

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!