Web Strategy Lead

Company Description
Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.
So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, offer buy now, pay later functionality, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes - large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
The Role
The Growth team is Square's key growth engine and a sole driver of our holistic public web experience. We are looking for a strategic and experienced Web Strategy Lead to join our team. As the lead web strategist on the team, you will be creative, data- driven, and balance prioritization of near-term growth, while building the web strategy practice with a long-term view.
You will work with peers to create and optimize compelling, effective, and innovative digital experiences that result in impactful experiences for our sellers and growth of the business. This includes being a key leader in designing and optimizing our Square public web experience across all points of the seller journey. It also includes leading the web strategy discipline as it comes to life across other partners such as Product Marketing, Marketing Analytics, Product Management, and Design.
Across projects, you will ensure product, marketing, and business goals are met through our web properties - managing and driving success metrics for the most impactful areas of Squareup.com. You'll do this through a data-driven process; quantitative and qualitative. You will use data analytics, personalization strategies, analytic tools, and automation to help increase demand and strengthen the position of our brand.
You will work with Product Management, Product Marketing, International Marketing, Communications, Brand, Demand Generation, Marketing Analytics, and Creative to build and improve web experiences. You will report into the Product Lead.
You Will:

• Lead web strategy for Square in partnership with Growth Product and Marketing to define goals, objectives and KPIs across all of Square's web surface areas. In partnership with the Product Lead, you will be responsible for hitting key KPIs for Public Web across the entire business; and developing a vision and strategy for the channel that achieves the best seller experience both through short term optimizations and long term growth.
• Lead and own the web strategy and optimization of our entire global website and all pages, in tandem with the Product Lead and Organic Discovery team. This includes ownership and management of overall site architecture, strategy, information architecture, holistic performance, and page goals.
• Shepherd best practices based on web tests and overall web strategy best practices across the entire Square org.
• Partner with SEO on overall site performance, goals, and opportunities to optimize around organic search; including overall site architecture and page content.
• Collaborate with Product to drive the Public Web team product roadmap
• Partner with Analytics and Experimentation on web measurement tool strategy, implementation, and usage across the Public Web team to inform broader web strategy and optimizations.
• Employ a seller-first perspective across all of your strategic work through research and insights. This includes regular user testing, and voice of the customer research to inform design solutions and iterative optimization across the broader team.
• Leverage analytics to manage performance and identify traffic patterns to improve conversion across the entire site, in alignment with overall marketing strategy and ongoing campaigns. Understand how to diagnose data trends, including assessment of how/why we are hitting or missing projection and guiding actions to address performance.
• Develop requirements necessary to deliver the solution and work with technical resources on scope necessary to provide solutions (MVP, trade-offs, balance short- and long-term).
• Understand basic technical requirements and assist with quality assurance, ensuring consistency of customer experience.
• Collaborate with direct report and partner teams to ensure that web initiatives are developed and implemented with an eye towards business performance and conversion, while remaining true to Square's brand promise.

You Have:

• 8+ years of experience in web strategy on a growth or marketing team with expertise in web standards and optimization.
• Experience with user testing, identifying target audiences, and leading the development and build of website experiences that inform and motivate users to encourage them to move through the funnel
• Experience leading the optimization and experimentation and testing of websites, landing pages, and the user funnel with an expertise in conversion rate optimization
• Strong experience working with and managing C-suite level leadership in managing deadlines, strategy, performance, and communication of decision-making at the team level
• Strong knowledge of web analytics and goal setting, including expertise with tooling such as Contentsquare, Amplitude, and Google Analytics
• Working knowledge of front-end and back-end web development and the design limitations and capabilities of both
• Expertise in best practices in both strategy and execution for modern B2B websites
• Demonstrated knowledge of SEO fundamentals and how they interplay with website technology, architecture, and content
• Experience leading and managing a team

Big Pluses:

• Experience working with a product team and product management in a sprint planning and roadmapping capacity
• Experience in marketing automation tools and SFDC
• Experience in B2B marketing, with a focus in SaaS

Additional Information
We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We also consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
Block will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$148,700 - $223,100 USD
Zone B:
$138,300 - $207,500 USD
Zone C:
$130,900 - $196,300 USD
Zone D:
$123,400 - $185,200 USD
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.