Website Marketing Manager

This position supports the Demand Generation team through owning the strategy, performance, and continuous optimization of our websites and portals for MFT. This role is both strategic and hands-on, responsible for managing key digital marketing initiatives across web performance, paid search, and user experience. The ideal candidate is data-driven, conversion-obsessed, and thrives in cross-functional environments.

This role will collaborate with agencies for SEO, Drupal development, and design, and manage paid search programs. You will supervise a content/UX specialist and act as the internal owner of web performance metrics.

WHAT YOU'LL DO

Website Strategy & Ownership

• Own the performance and strategic roadmap of the MFT  websites as a key revenue-generating asset
• Ensure the website is optimized for demand generation, with a strong focus on SEO/GEO and End-to-End conversion journeys, from first touch to SQL and beyond, aligned with funnel stages.
• Analyzes competition and SEO performance trends and acts proactively to optimize results. Drive all SEO efforts, implement best practices, optimize pages, expand link building, and assure top rankings for the website. Own web testing roadmap (A/B, multivariate) and post-test learnings
• Manage web-related KPIs including traffic, conversion rate, lead quality, bounce rate, and engagement metrics. Continuously track, analyze, and improve performance for the global and regional pages and sites
• Oversee all websites properties, including sections, product landing pages, compliance, and other website entities, ensuring consistency, performance, and alignment with brand strategy. Manage URL structure, taxonomy, content types…
• Develop quarterly website improvement plans aligned with business goals (SEO, GEO, CRO, UX)

PPC Management

• Own and optimize paid search in Google and Bing, manage budgets, bidding strategies, A/B testing, and reporting

Agency Management

• Coordinate and manage external agencies:
  • SEO agency for ongoing technical and content optimization
  • Web front-end partner for site architecture, maintenance, and enhancements
  • Design agency for new page templates, redesigns, and UI elements
• Ensure agency work is scoped, prioritized, and aligned with marketing goals

Conversion Optimization & Analytics

• Implement A/B and multivariate testing across high-impact pages
• Analyze user behavior via tools like Google Analytics, Hotjar, and Google Tag Manager
• Work closely with Revenue Ops and Marketing Ops on tracking, form optimization, and lead flow
• Generate monthly performance reports and surface insights to senior leadership

Supervision & Cross-Functional Collaboration

• Supervise, coach and develop a Web Content / UX Specialist to ensure content quality, brand alignment, and smooth user journeys. Foster a culture of experimentation, innovation, and high standards in web performance and design
• Collaborate with stakeholders in product marketing, marketing, and sales teams to shape a web strategy that supports campaign, product, and revenue objectives. Ensure messaging consistency. Communicate vision and rationale for design/UX/architecture decisions to non-technical stakeholders
• Ensure all deliverables, internal and external, have been through appropriate management reviews and approvals.
• Ensure internally created wireframe, design, and content deliverables are completed on time and meet expectations, Style Guide rules, standard glossary terminology, and CMS componentry standards.
• Manage the overall website and web agencies budgets.

Innovation & Industry Awareness

• Stay informed on evolving digital marketing trends, technologies, and best practices, and continuously assess opportunities to improve performance, user experience and drive digital innovation
• Recommend new tools, platforms, or technologies to support growth
• Expand the use of AI so it becomes a strategic asset fully managed and controlled by the Website Marketing Team

QUALIFICATIONS

• Bachelor’s degree in engineering, Web Development, Business, or related disciplines
• 7+ years of experience in website building and management, digital marketing, or demand generation roles, preferably in a B2B SaaS or tech environment
• 3+ years of proven track record and results for website engagement, pages and user funnels optimization and conversion strategies at a mid-sized B2B enterprise technology company
• Strong background in SEO and conversion rate optimization (CRO). Keywords research and paid search management is a plus
• Strong knowledge of UX best practices and web design principles
• Hands-on experience with:
  • Google Analytics (GA4), Hotjar, Google Tag Manager (GTM)
  • A/B and multivariate testing
  • CMS platforms (especially Drupal)
  • PPC platforms
• Experience working with and managing SEO agencies
• Project management experience, able to manage multiple priorities and deadlines
• Strong cross-functional collaboration skills with sales, product marketing, marketing, and operations teams
• Ability to manage and mentor direct reports and collaborate with stakeholders at all levels

SKILLS

• Data-driven and results-oriented
• Excellent analytical skills and attention to detail
• Strong problem-solving and critical thinking capabilities
• Ability to manage projects, prioritize work and handle multiple tasks
• Visual website design skills, has a good mix of creativity and analytical skills
• Passion for continuous learning, testing, and innovation

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This position requires proficiency in English to interact, support and/or provide services to non-French speaking customers, employees and/or partners inside and/or outside the province of Quebec.