Location: Toronto, ON
Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.
Overview
Join our Audience Engagement team within WildBrain today to become part of the story! Our Audience Engagement team excels at delivering entertainment content to audiences across the globe including on our world-leading YouTube network, through our global distribution business to SVOD, AVOD and FAST platforms, and through our leading capabilities in digital marketing, advertising, gaming and social media. With data insights and an innovative mindset informing everything we do, we are at the forefront of delivering entertainment and brands to kids and families wherever they’re watching and playing. Our content is enjoyed on leading platforms worldwide including Apple TV+, Netflix, Prime Video, Peacock, BBC, Nickelodeon, Pluto TV, Samsung TV Plus, Roku and many more
About the Role
Are you passionate about creating viral, fun, and engaging social content? WildBrain is looking for a Digital Marketing Coordinator to join our dynamic Audience Engagement team and support marketing efforts across some of the most iconic and nostalgic brands in kids’ entertainment—Teletubbies, Strawberry Shortcake, Degrassi, and more.
This is a hands-on, creative role ideal for someone who lives and breathes social media trends and wants to grow their skills in a fast-paced, global team. You’ll play a key role in bringing our digital strategies to life by creating and scheduling content, managing online communities, and contributing to exciting global campaigns.
Reporting to the Digital Marketing Manager, you’ll work closely with an international team across brand marketing, consumer products, content distribution, and production—giving you the opportunity to contribute to campaigns seen by millions worldwide.
This is a great opportunity for a creative self-starter or recent grad with strong content creation skills, an eye for detail, and a passion for engaging with online audiences.
Job DescriptionCreating social content in keeping with the social strategy and brand guidelines. This includes creating graphic and video content for Facebook, Instagram, TikTok, and other relevant platforms.
Copywriting for social and websites following brand guidelines and using correct tone of voice.
Schedule and maintain day-to-day social media and website content.
Engage online communities in-line with strategy.
Collaborate with brand, consumer product, content distribution and production teams on the delivery and execution of campaigns.
Compiling data and insights across various platforms to support monthly, quarterly and campaign reports.
Propose new ideas and concepts for digital content.
Work with Digital Marketing Manager and Paid Media team to coordinate ad campaigns.
Knowledge of the digital landscape and trends, managing social media platforms across Instagram, Facebook, TikTok and other social platforms.
Excellent verbal and written communication skills, ability to write copy, and understand tone of voice.
Strong knowledge and/or experience writing for social, blogs or websites.
Understanding of marketing, media, and brand management.
Wix experience is an asset.
Comfortability with social media analytics and reports and keen to monitor social campaigns and initiatives - always seeking to improve engagement.
Keen attention to detail and ability to work to strict timelines
Embrace working in a highly collaborative, cross-functional environment.
An excitement about working in the kids/family space and social media.
What We Offer
Working at WildBrain is more than a job — it’s the opportunity to join forces with extraordinary, insightful, and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits, and we invest in our people and their future.
Our Commitment
Diversity and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work.
We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what we’ve listed here, we encourage you to please still consider applying. We strongly believe that diverse experience, transferable skills, and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required.
About WildBrain
At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360° franchise management, we are experts in content creation, audience engagement and global licensing, cultivating and growing love for our own and partner brands around the world. With approximately 14,000 half-hours of kids’ and family content in our library—one of the world’s most extensive—we are home to such treasured franchises as Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Inspector Gadget and Degrassi. WildBrain’s mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart.
Our studios produce such award-winning series as The Snoopy Show; Snoopy in Space; Camp Snoopy; Strawberry Shortcake: Berry in the Big City; Sonic Prime; Chip and Potato; Teletubbies Let’s Go! and many more. Enjoyed in more than 150 countries on over 500 platforms, our content is everywhere kids and families view entertainment, including YouTube, where our network has garnered approximately 1.5 trillion minutes of watch time. Our television group owns and operates some of Canada’s most loved family entertainment channels. WildBrain CPLG, our leading consumer-products and location-based entertainment agency, represents our owned and partner properties in every major territory worldwide.
WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at wildbrain.com.
