Wolters Kluwer Logo

Wolters Kluwer

Digital Marketing Specialist

Reposted 7 Days Ago
Be an Early Applicant
In-Office
North York, ON
Mid level
In-Office
North York, ON
Mid level
The Digital Marketing Specialist will lead campaigns, optimize content, perform market analysis, analyze KPIs, and innovate marketing strategies.
The summary above was generated by AI

About the Role:
As a Digital Marketing Manager, you will be a key player in driving our digital marketing initiatives. You will take on more advanced projects, bring innovative ideas to the table, and work with minimal supervision. This role is suited for professionals who have a solid foundation in digital marketing and are ready to advance their careers by making significant contributions to our marketing efforts.
Responsibilities:
• Lead and execute comprehensive digital marketing campaigns.
• Develop and optimize content for multiple digital channels.
• Perform in-depth market research and competitor analysis.
• Update, manage, and optimize website content regularly.
• Analyze key performance indicators (KPIs) and provide actionable insights.
• Implement advanced SEO strategies to improve search engine rankings.
• Design and execute sophisticated email marketing campaigns.
• Collaborate with cross-functional teams to create cohesive marketing materials.

• Collaborate with Influencers and agencies in the Tax space
• Innovate and experiment with new digital marketing tools and techniques.
• Ensure all digital content aligns with the company’s brand voice and guidelines.
Skills:
• Advanced Campaign Management: Proficient in leading and executing comprehensive campaigns.
• Content Optimization: Skillful in developing and optimizing digital content.
• Competitive Analysis: Expertise in conducting detailed market and competitor analysis.
• SEO Strategy: Advanced understanding of and ability to implement effective SEO strategies.
• Data Analysis: Proficiency in analyzing KPIs and deriving actionable insights.
• Project Collaboration: Strong collaboration skills with cross-functional teams.
• Innovative Thinking: Ability to innovate and experiment with new tools and techniques.
• Brand Consistency: Ensure digital content is consistently aligned with brand guidelines.

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.


Compensation$70,600.00 - $113,000.00 CAD
This role is eligible for Bonus.

Compensation range listed is based on primary location of the position.  Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process. 

Top Skills

Digital Marketing Tools
Seo

Similar Jobs

5 Hours Ago
In-Office
Ottawa, ON, CAN
Junior
Junior
Information Technology • Internet of Things • Machine Learning • Software
The Digital Marketing Specialist will manage website content, support campaigns, analyze performance, and apply SEO best practices to drive growth.
Top Skills: Analytics PlatformsContent Management SystemsCSSData Visualization ToolsEmail MarketingHTMLSeo
7 Hours Ago
In-Office or Remote
Senior level
Senior level
Information Technology
The Digital Marketing Specialist will optimize paid media and email campaigns, analyze performance data, and support audience development. Responsibilities include executing campaigns on various platforms, improving CPA and ROAS, and enhancing email strategies through Klaviyo.
Top Skills: GoogleKlaviyoMetaPinterestReddit
18 Days Ago
In-Office
Mid level
Mid level
Marketing Tech • Software
Lead and manage digital marketing initiatives, drive brand awareness, optimize campaigns, and collaborate across teams to enhance client engagement.
Top Skills: Brand StrategyCampaign ManagementContent StrategyDigital MarketingSocial Media

What you need to know about the Ottawa Tech Scene

The capital city of Canada and the nation's fourth-largest urban area, Ottawa has proven a rapidly growing global tech hub. With over 1,800 tech companies, many of which are leaders in their sectors, the city's tech talent now makes up more than 13 percent of its total workforce. This growth is driven not only by the big players like UL Solutions and Dropbox, but also by a thriving startup ecosystem, as new businesses emerge to follow in the footsteps of those that came before them.

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account