Lifecycle Marketing Manager

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.
Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.
The Role
The Cash App Engagement & Retention Marketing team builds personalized, data-driven relationships with customers across their lifecycle to drive adoption, engagement, and long-term value. We operate at the intersection of growth strategy, lifecycle execution, and marketing infrastructure.
We're looking for a Lifecycle Marketing Manager to independently lead complex lifecycle initiatives with minimal oversight, while helping scale the systems, playbooks, and operating model that power our growth engine. This role will play a meaningful part in scaling Cash App's Families and Teen engagement strategies, including sponsorship, activation, and graduation journeys that support customers through critical life stages.
You'll own end-to-end programs - from strategy and roadmap planning through execution and performance reporting - and partner closely with Product, Analytics, Martech, and Creative to deliver high-quality, measurable impact.
You Will

• Independently lead lifecycle marketing initiatives from problem definition through execution and iteration, delivering against clearly defined growth and engagement goals
• Design and execute multi-channel lifecycle strategies (email, push, SMS, in-app) that support complex customer journeys, including multi-stakeholder audiences such as parents, teens, and sponsors
• Analyze performance data to generate insights, diagnose funnel friction, and inform growth strategies; confidently self-serve analysis using SQL, dashboards, and experimentation results
• Partner cross-functionally to build and maintain project roadmaps, including requirements gathering, impact assessment, prioritization, and sequencing across concurrent initiatives
• Contribute to the evolution of lifecycle growth infrastructure, including data foundations, martech workflows, experimentation frameworks, and operational playbooks
• Use AI to uplevel and automate work as much as possible, across strategy, briefing, asset development, build and deployment, and analysis.
• Maintain a high bar for quality, accuracy, and consistency across all deliverables, ensuring campaigns are thoroughly QA'd and thoughtfully executed
• Own accountability for program outcomes by reporting on performance, sharing learnings, and making clear recommendations to the team and broader business

You Have

• 5+ years of experience in lifecycle, CRM, or growth marketing in a B2C product environment
• Demonstrated ability to independently lead complex marketing initiatives with multiple stakeholders and minimal oversight
• Strong analytical skills, with experience using data to inform strategy and decision-making (SQL proficiency required; Tableau or similar tools preferred)
• Hands-on experience with CRM and marketing automation platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud)
• Experience with AI in automating strategic and operational tasks
• Experience partnering cross-functionally with Product, Analytics, Creative, and Engineering teams to plan and execute lifecycle programs
• Exceptional attention to detail and a track record of delivering high-quality, accurate work at scale
• Clear and structured communication skills, with the ability to influence without authority

Technologies We Use and Teach

• Braze, Iterable or Salesorce marketing cloud
• Familiarity with Mode, Tableau or similar reporting frameworks
• Familiarity with AI tools (Claud, ChatGPT, or others) to support work efficiencies

Nice to Have

• Experience working on marketing or growth initiatives for families, teens, or multi-user accounts
• Familiarity with regulated, trust-sensitive, or age-restricted products (e.g., fintech, education, healthcare, or platforms serving minors)
• Experience designing lifecycle journeys that balance trust-building, education, and product adoption
• Exposure to safety, compliance, or financial education-led marketing strategies

Pay Transparency
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A: $135,200-$202,800
Zone B: $125,800-$188,600
Zone C: $119,000-178,400
Zone D: $108,200-$162,200
We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.
Use of AI in Our Hiring Process
We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.
Contact us here with hiring practice or data usage questions.
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.