Oversee day-to-day marketing for a retail shopping centre, including programming, events, tenant engagement, content management, partnerships, gift card administration, leasing support, and marketing budget management. Plan and execute on-site events, build community and retailer relationships, maximize ancillary revenue, manage digital channels, and ensure property marketing aligns with corporate brand strategy.
Who We Are
For over 30 years, our entrepreneurial mindset and strategic vision have fueled our growth into one of Canada’s largest and most successful REITs. Our retail-focused and mixed-use portfolio reflects our commitment to creating vibrant community spaces where people want to shop, live, work, and play. We take pride in our strong legacy while continuously adapting, innovating, and investing in the future. We’re proud to be recognized as one of Canada’s Most Admired Corporate Cultures, Canada’s Greenest Employers, Canada’s Best Diversity Employers, and a Greater Toronto Top Employer.
At RioCan, we believe our people are our greatest strength. We foster a welcoming, inclusive culture where employees can connect authentically, grow continuously, and bring their whole selves to work. Here, you’ll find opportunities to learn, lead, and make an impact every day.
POSITION OVERVIEW:
This role is located at our Tanger Outlets location in Ottawa and reports to AVP, Marketing. It is responsible for overseeing the day-to-day marketing of the Centre including all Tanger-related programming.
RESPONSIBILITIES:
- Responsible for execution of all marketing programming.
- Responsible for property gift card program marketing & administration.
- Responsible for establishing effective business relationships with the retailers on
a local and National level in order to maximize the sales productivity and success
of the events at the property. - Manages content for the property owned channels including website, digital
directories & social media channels. - Supports the leasing function through participation in the leasing process,
onboarding new retailers, development of leasing/sales materials, site signage,
hoarding and optimal representation of the property to appropriate retailers. - Responsible for the budget management and administration of marketing funds,
including budget preparation, negotiating to maximize spend and adjusting to
account for changes in income. - Plans events to engage the community and drive traffic and sales.
- Execute all on-site events from the planning stages to event day to include all
advertising, community partnerships, logistics, permitting and success metrics. - Ensures the property marketing is aligned with RioCan strategies and brand
position. - Responsible for maximizing non-traditional revenue through the execution of
appropriate income-generating events, promotions and activities. In addition,
drives the effort for obtaining partnerships for programs and events. - Partners with Corporate Marketing, Asset Management, Operations & Leasing
team members to support ancillary revenue goals. - Works with community partners and non-profits in the area to enhance current
and potential events. - Build strong relationships with tenants to understand their business and create
marketing opportunities on-site to drive traffic to their store. - Connect and educate tenants on cross promoting at the property and develop
marketing programs around these cross promotions. - Assumes additional responsibilities and performs special projects as needed or
directed.
Marketing
Partnerships
General
QUALIFICATIONS:
- Previous experience as part of a commercial real estate development or mixed
use project (an asset but not mandatory) - Knowledge of commercial real estate industry including tenant and media
relations (an asset but not mandatory) - Demonstrated and experience executing onsite events from ideation to launch
- Upbeat, positive, can do attitude
- Thrives in fast paced environment
- Focus on detail and desire for excellence
- Creative problem solver
- Diligent
- Proactive
- Great communicator verbally and in writing
- Functions at a high level independently and in team environment/setting
- Highly organized and manages their time and time of others well
- Makes things happen
- Consistent, reliable and dependable
The base salary range for this role reflects compensation for candidates at varying levels of experience and proficiency. The salary will be determined based on the successful candidate’s relevant competencies, including skills, experience, education, and our teams’ requirements.
The listed salary range does not include bonus and other total rewards. This role is eligible for participation in the company’s bonus program.
This posting is for an existing vacancy within our organization.
Why join RioCan?
We believe in rewarding you for what you do and investing in your career and long-term success. Our total rewards program is designed to help you thrive in every aspect of your life: physically, emotionally, financially, and socially. Here’s what we offer:
An Extensive Health and Benefits Program that includes health and dental benefits starting on day one, healthcare and wellness/lifestyle spending accounts, access to an employee family and assistance program, virtual healthcare services, and other resources to support your overall well-being.
A Comprehensive Retirement Program to help prepare you for your future. This includes matching employee contributions in a retirement savings plan, pension plan,
and an employee unit purchase plan.
Work/Life Balance that prioritizes you. Enjoy flexible work hours, an extra-long weekend with our RioCan Cares Day, and half days before every long weekend in the summer.
Professional Growth and Development opportunities to advance your skills and grow your career through our continuing education reimbursement, mentorship and leadership development programs, on-demand online learning, and cross-functional training opportunities.
Additional Perks and Benefits that include paid time off, parental leave top-up, employee discounts, referral and recognition programs, and year-round opportunities to connect through community initiatives, committees, and social events.
If you share RioCan’s values and a passion for real estate, we want to hear from you.
We are committed to creating a diverse and inclusive work environment where all employees are valued, included, and empowered to do their best work and bring great ideas. People are at the core of who we are, and we respect that they have taken all paths to get here. RioCan welcomes applications from all candidates and is committed to providing accommodations for people with disabilities. If you require accommodation at any stage of the application process, please let us know, and we will be happy to work with you to meet your needs.
You can visit us at www.riocan.com and follow us on LinkedIn to learn more about who we are and what a career at RioCan can look like for you.
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