WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.
THE ROLE
Zeta Global is seeking a strategic, client-facing Senior Director to join our ZX Data Science & Analytics team. This role is ideal for a leader who excels at transforming complex data into compelling narratives that influence decisions and drive business outcomes. You will serve as a trusted analytics partner to clients, using storytelling to make insights actionable and impactful.
You should have a strong foundation in marketing measurement, advanced analytics, and optimization strategies, combined with the ability to craft stories that connect data to business priorities. This position reports to the VP of Data Science & Analytics.
RESPONSIBILITIES
- Lead with Storytelling: Translate advanced analytics into clear, persuasive narratives that resonate with business audiences and inspire action.
- Shape Client Strategy: Develop and execute analytics strategies that align with client goals, using insights to guide acquisition, retention, and lifetime value initiatives.
- Drive Measurement Excellence: Champion best-in-class methodologies, such as Test/Holdout-based incrementality measurement, and articulate their value over traditional approaches.
- Influence Through Visualization: Create dashboards, reports, and presentations that not only inform but tell a story—connecting insights to outcomes.
- Team Leadership: Manage and mentor a team of US-based analysts, including hiring decisions, coaching and development, onboarding, recognition, performance management and team productivity.
- Scale Impact: Partner with offshore teams to automate and standardize repeatable analyses for efficiency and scalability.
- Collaborate Cross-Functionally: Work closely with Sales, Account Management, and Operations to embed storytelling into client deliverables and internal frameworks.
- Innovate with AI: Support the development and deployment of predictive and adaptive ML models, ensuring insights are communicated in a way that drives adoption and impact.
REQUIREMENTS
- Proven ability to communicate complex analytics through compelling stories that influence senior stakeholders.
- Strong client-facing experience with exceptional presentation and communication skills.
- Bachelor’s degree required; Master’s preferred in Business Analytics, Data Science, Economics, or related fields.
- 5+ years in analytics leadership roles, ideally with team management experience.
- Expertise in marketing measurement, optimization, and consumer behavior analysis.
- Familiarity with Python, SQL, Tableau, and experience with ML/AI models.
- Ability to design impactful visualizations and presentations that highlight the business value of analytics.
- Strong relationship-building skills across diverse teams.
- Experience in Retail, Financial Services, Telecom, or Travel verticals is a plus.
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $190,000 - $225,000.00, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.
We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
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