Why Verifone
For more than 30 years Verifone has established a remarkable record of leadership in the electronic payment technology industry. Verifone has one of the leading electronic payment solutions brands and is one of the largest providers of electronic payment systems worldwide.
Verifone has a diverse, dynamic and fast paced work environment in which employees are focused on results and have opportunities to excel. We take pride in the fact that we work with leading retailers, merchants, banks, and third-party partners to invent and deliver innovative payments solution around the world. We strive for excellence in our products and services and are obsessed with customer happiness. Across the globe, Verifone employees are leading the payments industry through experience, innovation, and an ambitious spirit. Whether it’s developing the next platform of secure payment systems or searching for new ways to bring electronic payments to new markets, the team at Verifone is dedicated to the success of our customers, partners and investors. It is this passion for innovation that drives each one of our employees for personal and professional success.
What's exciting about the role
The Senior Director of Brand and Content Marketing is a strategic leader responsible for developing and executing the company’s brand and content marketing strategies to build brand equity, engage target audiences, and drive business outcomes. This role requires a blend of strategic vision, creative innovation, and operational excellence, overseeing a team of professionals to deliver impactful campaigns and content that resonate across all touchpoints.
Key Responsibilities
Brand Strategy and Management
- Define and evolve the company’s brand strategy, ensuring it aligns with the organization’s mission, vision, and market positioning.
- Oversee the development and implementation of brand guidelines to maintain consistency in visual and verbal identity across all platforms.
- Lead brand-building initiatives to enhance awareness, differentiation, and loyalty in target markets.
Content Marketing Leadership
- Develop a comprehensive content marketing strategy that drives audience engagement, thought leadership, and lead generation.
- Oversee the creation of high-quality, audience-centric content, including blogs, videos, infographics, whitepapers, case studies, and social media posts.
- Ensure the content strategy aligns with key business goals and brand messaging.
Campaign and Creative Oversight
- Lead the development and execution of integrated marketing campaigns that elevate brand presence and drive measurable results.
- Collaborate with cross-functional teams to align messaging and creative assets with broader marketing and business objectives.
- Partner with external agencies and vendors to deliver best-in-class creative outputs.
Performance Measurement and Optimization
- Establish KPIs to evaluate the effectiveness of brand and content marketing initiatives.
- Regularly analyze performance metrics, providing actionable insights to optimize strategies and tactics.
- Leverage data to make informed decisions and demonstrate ROI on marketing investments.
Team Leadership and Collaboration
- Build, manage, and mentor a high-performing team of brand and content professionals.
- Foster a culture of creativity, innovation, and accountability within the team.
- Collaborate with senior leaders across marketing, product, sales, and customer success to ensure alignment and amplify impact.
Skills and Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field; advanced degree is a plus.
- 10+ years of experience in brand management, content marketing, or related roles, with 3+ years in a leadership capacity.
- Demonstrated success in building and scaling brand strategies and content marketing initiatives.
- Experience in Fintech.
- Exceptional storytelling and communication skills with a strong creative acumen.
- Expertise in digital marketing, SEO, social media, and content distribution platforms.
- Proven track record of managing and developing teams, fostering collaboration, and driving results.
- Strong project management and organizational skills with the ability to manage multiple priorities.
- Familiarity with marketing automation and analytics tools (e.g., Salesforce, Google Analytics).
- Strong analytical mindset with the ability to leverage data to inform decisions and optimize strategies.
- Understanding of emerging marketing trends and technologies, especially generative AI.
Our commitment
Verifone is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Verifone is also committed to compliance with all fair employment practices regarding citizenship and immigration status.
