Senior Manager, Content and Editorial Strategy, Corporate Communications (Hybrid/Telework)

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Work at CBC/Radio-Canada

At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance. 
 
Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

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This is a six-month temporary role.

This role is a hybrid work arrangement. Work schedule to be discussed with the Hiring Manager according to the guidelines defined by the department.

Position Summary

Reporting to the Executive Director of Corporate Communications, the Senior Manager, Content and Editorial Strategy, oversees the creation, alignment, consistency and co-ordination of external communications across all platforms. In this role, you will also drive the original content strategy supporting CBC/Radio-Canada’s broader corporate strategy and manage the brand’s social media ecosystem.

Business and Strategic Planning

• Develop and execute the content and editorial strategy supporting the 2025-30 corporate strategy, enhancing CBC/Radio-Canada’s brand positioning and visibility.

• Establish, implement and maintain quality standards across all content (tone, style and substance).

• Protect and elevate the CBC/Radio-Canada brand reputation across all communication channels.

• Develop and execute the social media strategy across key platforms (LinkedIn, YouTube, Meta), including executive communications for the President and CEO.

• Contribute to the strategic planning and development of advertising and engagement campaigns promoting CBC/Radio-Canada’s role as a public service media organization.

• Develop, manage and maintain the master editorial calendar.

• Oversee editorial content creation across communication channels, ensuring messaging and language quality.

• Support crisis communications planning and execution as needed.

• Define campaign KPIs and analyze performance metrics to continuously optimize initiatives.

• Provide guidance on best practices to leadership and internal teams.

Strategic Relationships

• Build and maintain strong strategic relationships with leadership and teams within Corporate Communications and the broader Corporate Development group.

• Build and maintain strategic relationships with internal, local and regional communications teams across CBC and Radio-Canada.

• Build and maintain strategic relationships with the CBC and Radio-Canada social media teams.

Resource Management

• Lead, mentor and inspire team members by setting clear objectives, supporting career development and cultivating a collaborative, positive and engaging team culture.

• Set objectives and priorities for your team in alignment with Corporate Communications strategic objectives.

• Oversee the budget, ensuring sound financial stewardship and optimal ROI.

What You Bring

You bring a broad strategic vision paired with creative flair. You excel at translating complex business issues into compelling narratives that engage and inspire both key stakeholders and the general public.

Qualifications and Key Competencies:

• Five to seven years’ communications experience, ideally within a large-scale organization undergoing transformation.

• Proven track record in designing national communications plans and overseeing high-quality deliverables.

• Deep understanding of social media strategy and operations, ad management platforms and web analytics tools.

• Sophisticated understanding of the modern media ecosystem, commitment to journalistic independence and ability to adapt communication styles for creative and unionized environments.

• Demonstrated ability to lead and engage diverse, cross-functional teams.

• Ability to operate effectively in a bilingual environment (English/French).

• Strong writing ability in both official languages.

Candidates may be subject to skills and knowledge testing.
 

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.

As part of our recruitment process, candidates who advance to the next

step will be asked to complete a background check. This includes:  

• A mandatory Criminal record check. 

• Other background checks may be conducted based on the operational requirements of the position.

CBC/Radio-Canada is committed to being a leader in reflecting our country’s diversity. That’s because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That’s why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada’s public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to [email protected].
 
You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.

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