SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-powered technology, it’s like having a team of expert researchers at your fingertips.
Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at surveymonkey.com.
What we’re looking for
We’re looking for an experienced Lead Web Analyst with expert-level Amplitude knowledge to join our fast-moving Web team. You’ll drive deep user behavior analysis, surface conversion opportunities, and deliver insights that directly impact sign-ups, lead conversion, and MQL growth. You’ll be the analytics lead for web optimization, partnering with cross-functional teams to guide decisions through data.
What you’ll be working on
- Analyze user journeys in Amplitude to uncover friction points, behavioral insights, and optimization opportunities across self-serve and sales-assisted funnels.
- Build web performance frameworks to track and improve KPIs related to conversion, engagement, and user flow.
- Develop dashboards and reports using Tableau and Amplitude, delivering clear, executive-ready insights on trends, shifts, and growth opportunities.
- Support A/B testing with data-driven hypotheses, success criteria, and impact analysis across key pages and flows.
- Ensure clean, accurate tracking, managing GTM implementation and collaborating with Engineering to validate pipelines and event logic.
- Tell clear data stories, translating behavior into actionable recommendations with business impact.
- Lead analytics for web initiatives, proactively surfacing insights that drive experimentation and reduce drop-off.
- Collaborate across teams, aligning data work with Marketing, Product, Engineering, and RevOps goals using tools like Jira and Confluence.
We’d love to hear from people with
- 7+ years in marketing/product analytics, focused on web and user journey analysis for B2B or self-serve digital funnels.
- Advanced Amplitude skills with hands-on experience in funnel analysis, segmentation, and optimization.
- Strong communicator with the ability to turn complex data into compelling stories for executive audiences.
- SQL proficiency and experience building dashboards in Tableau.
- Expertise in A/B testing, data instrumentation, and managing GTM/web tracking.
- Experience working cross-functionally in fast-paced or high-growth environments.
- Bonus Tools: Amplitude, GA4, Eppo, Crazy Egg, Tableau, GTM, Snowflake, SQL
- Bonus Workflow: Jira, Confluence
#LI-remote
Why SurveyMonkey? We’re glad you asked
At SurveyMonkey, curiosity powers everything we do. We’re a global company where people from all backgrounds can make an impact, build meaningful connections, and grow their careers. Our teams work in a flexible, hybrid environment with thoughtfully designed offices and programs like the CHOICE Fund to help employees thrive in work and life.
We’ve been trusted by organizations for over 25 years, and we’re just getting started. Our milestones include celebrating a quarter-century of curiosity with 25 acts of giving, opening new hubs in Costa Rica and India, crossing the threshold of 100 billion questions answered, and earning recognition as one of the Most Inspiring Workplaces across North America and Asia.
We live our company values—like championing inclusion and making it happen—by embedding them into how we hire, collaborate, and grow. They help shape everything from our culture to our business decisions. Come join us and see where your curiosity can take you.
Our commitment to an inclusive workplace
SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.
Top Skills
SurveyMonkey Ottawa, Ontario, CAN Office
200 Laurier Ave W, Ottawa, Ontario, Canada, K1P 6M7
