Top Marketing Manager Jobs in Ottawa

Manage paid social and third-party media campaigns across LinkedIn, Meta, sponsored emails, webinars, and display advertising. Responsibilities include campaign setup, audience targeting, landing pages, copywriting, tracking, A/B testing, budget pacing, partner coordination, reporting, and optimization. Collaborate with lifecycle, campaign, marketing operations, content, web, analytics, and product marketing teams to improve lead quality, nurture engagement, and conversion to qualified pipeline.

Leads B2B lifecycle email strategy and execution across prospect and customer journeys. Owns nurture programs, segmentation, personalization, automation, copywriting, testing, deliverability, performance reporting, and optimization using Marketo, 6sense, and AI-enabled workflows. Partners cross-functionally to improve conversion, adoption, retention, and expansion while maintaining brand, compliance, privacy, and quality standards.

Own GitLab’s competitive positioning for AI and agentic software development. Analyze competitors and market signals, shape product roadmap recommendations, develop sales and executive enablement assets, lead displacement campaigns, and brief analysts, investors, and executives. Establish thought leadership, define competitive narratives, measure win-rate impact, and elevate competitive marketing practices across the team.

Own strategy, execution, budgets, optimization, testing, tracking, attribution, and reporting for paid search, YouTube, and emerging AI advertising channels. Drive qualified B2B SaaS demand and pipeline across complex campaigns, using performance data to guide investment decisions. Collaborate with lifecycle, product marketing, creative, web, analytics, and marketing operations teams to improve landing pages, lead quality, nurture alignment, and conversion. Present performance insights and recommendations to senior leadership.

Lead Teldio’s marketing strategy, brand, content, website, SEO, digital campaigns, analytics, social, partner marketing, events, and sales enablement. Manage and coach a small team while personally producing written, visual, and video content. Own the company’s digital footprint, technical marketing systems, AI-enabled workflows, and internal tools supporting global growth and expansion. The role is fully in-office in Ottawa and requires a hands-on, technically capable marketing leader.

Develop and manage customer marketing programs, including customer references, communities, newsletters, case studies, testimonials, and user groups. Collaborate with Sales, Marketing, and Customer Success to support commercial initiatives, analyze program ROI, manage customer rewards budgets, and encourage customer participation in technology reviews and analyst reports.

Own and build Ground News’s Google performance marketing engine from scratch across Search, Performance Max, Demand Gen, and YouTube. Scale spend while maintaining CAC and subscriber payback, develop campaign architecture and testing frameworks, improve landing pages, establish attribution and measurement, and partner with agencies on creative. The role also experiments with adjacent paid channels, collaborates with product, engineering, and analytics, and reports performance clearly.

Own positioning, messaging, content, campaigns, and sales enablement for Luma and ELN solutions. Translate complex scientific concepts into compelling narratives for researchers and enterprise audiences, develop campaign briefs, gather customer and subject-matter insights, and influence marketing and sales strategy across functions.

Own vertical marketing strategy, positioning, account-level messaging, ABM campaigns, sales enablement, and pipeline acceleration. Partner with Product, Sales, Data, RevOps, and ecosystem stakeholders to translate complex fintech capabilities into industry-specific narratives, execute integrated campaigns, track revenue and pipeline KPIs, and improve win rates. The role requires hands-on use of AI tools and strong cross-functional influence.

Own Hadrian’s experiential marketing portfolio, including strategy, event calendar, budget, vendors, production, staffing, and measurement. Lead flagship launches, factory experiences, recruiting events, executive hosting, and conference participation. Build repeatable event formats, operating infrastructure, and performance metrics while partnering with recruiting, communications, executives, government relations, and site leadership. The role requires frequent travel and evening or weekend work, with attention to safety, export-control, and production constraints.

Own Hadrian’s paid sponsorships, media partnerships, co-marketing relationships, and institutional partnerships end to end. Responsibilities include sourcing, evaluating, negotiating, activating, measuring, and renewing deals; managing budgets, agencies, partners, and deliverables; developing partnerships with educational, workforce, industry, and community organizations; and creating rigorous processes for portfolio evaluation and performance tracking.

Build automated growth marketing systems for enterprise and mid-market segments using AI, data enrichment, workflow automation, ABM, and intent signals. Responsibilities include lead scoring, CRM data management, outbound orchestration, seller operations automation, account tiering, regional workflow localization, vendor evaluation, and performance reporting against pipeline and SQL goals.

Own product and feature launches, positioning, messaging, go-to-market plans, sales enablement, and technical content. Develop collateral, case studies, thought leadership, vertical-specific messaging, and customer proof points for technical and executive audiences. Collaborate with product, engineering, sales, and design teams while tracking launch adoption, share of voice, and pipeline impact.

Own marketing FP&A, including headcount planning, budgeting, actuals tracking, channel allocation, ROI reporting, purchase orders, and vendor commitments. Partner with marketing, sales, RevOps, data, and corporate finance to connect marketing spend with pipeline and revenue outcomes. Lead pipeline forecasting, reporting definitions, risk identification, and AI-enabled automation of finance processes and forecasting cycles.

Own and scale lifecycle marketing programs across Docker’s Container and AI products. Build email and in-product campaigns, automate PQL and renewal motions, validate audiences and usage signals, manage suppressions, perform QA, monitor launches, troubleshoot data issues, translate technical signals into messaging, and operationalize reporting. Partner with data, sales, renewals, design, and agency teams while sequencing priorities into a scalable lifecycle roadmap.

Develop performance marketing forecasts, benchmarks, sensitivity analyses, and regional acquisition assumptions for mobile game launches. Build comparable title sets, track competitor user acquisition and market signals, produce competitive intelligence reports, and incorporate research and testing data into forecasts. Maintain auditable assumptions and partner with Marketing, Product, Finance, Analytics, and leadership to validate recommendations, identify risks, and improve forecasting methodologies.

Leads global product marketing for PAYG phones, including positioning, portfolio strategy, launches, GTM execution, campaigns, digital acquisition, customer journey optimization, market intelligence, sales enablement, and cross-functional coordination. The role supports country teams and partners across emerging markets while optimizing marketing performance, customer adoption, usage, renewals, and revenue growth.

Own brand and partner campaign strategy from brief through launch and retrospectives. Translate business priorities, consumer insights, and brand strategy into integrated campaign plans, GTM recommendations, investment priorities, and creative briefs. Coordinate cross-functional marketing, creative, social, paid, product, partner, and communications teams. Establish measurement frameworks, monitor brand health and campaign performance, develop reusable standards, and advise leadership on results and improvements.

Lead go-to-market strategy and launches for an agentic AI business unit serving regulated life sciences buyers. Develop product positioning, messaging, narratives, sales enablement, campaigns, and customer-facing value propositions. Partner with Product, Sales, Demand Generation, and Revenue Operations, track pipeline and revenue impact, and use AI tools to streamline marketing execution. The role requires B2B SaaS or technology marketing experience, strong technical writing, product launch expertise, and cross-time-zone collaboration.

Manage global marketing campaigns from inception through launch, coordinating internal teams, clients, localization, scripting, mastering, and production partners. Track deadlines, SLAs, billing, project details, risks, and campaign deliverables while ensuring localized marketing assets are delivered on time. The role requires managing multiple complex projects, communicating across regions, solving problems under pressure, and maintaining strong client relationships.

Own and optimize the marketing technology stack, particularly Marketo and its Salesforce integration. Manage lead lifecycle, scoring, nurture programs, email operations, attribution, tracking, data quality, integrations, and campaign governance. Troubleshoot system issues, document processes, direct an external agency, partner with Demand Gen, Events, and Sales, and apply AI to marketing automation and quality assurance.

Owns marketing analytics and measurement across campaigns, channels, attribution, funnels, pipeline forecasting, and ROI. Builds AI and machine-learning solutions for propensity scoring, forecasting, anomaly detection, and automated insights. Maintains dashboards and marketing data infrastructure, partners with Marketing Operations, Demand Generation, Sales Operations, Finance, and Data Engineering, and delivers executive-level recommendations. Mentors analysts and establishes standards for responsible, accurate, and actionable marketing analysis.

Own product positioning, go-to-market launches, sales enablement, competitor analysis, and client expansion campaigns across a complex B2B SaaS portfolio. Develop messaging and content, partner with Product, Sales, Client Success, and Demand Generation, and measure campaign performance to increase upgrades, expansions, renewals, and revenue.

Leads integrated, full-funnel Casino marketing strategy and execution across the Canadian market. Develops locally relevant campaigns, briefs, and go-to-market strategies tied to growth metrics; coordinates CRM, acquisition, paid media, social, PR, creative teams, and agencies; activates cultural and tentpole moments; and uses performance data to optimize results. Requires strong knowledge of Canadian consumers, cross-functional collaboration, storytelling, and experience in regulated gaming or similar industries.

Own product marketing for a portfolio of B2B SaaS products, including positioning, messaging, full-funnel demand programs, product launches, sales and partner enablement, and customer expansion initiatives. Translate technical capabilities into compelling customer value and measurable go-to-market outcomes. Conduct customer and competitive research, guide cross-functional teams, and use performance data, AI, and automation to improve pipeline, adoption, conversion, cross-sell, and revenue.